Vice President Of Sales And Marketing
CurrentRecruited to realign product mix and sales operations in mature industry focusing on increasing sales volume, efficiencies, and margins. Full $180M P&L oversight, with team of 6 directors and 40 direct reports overseeing global and regional sales, emergency vehicle sales, and engineering, aftermarket, customer service, and marketing teams.• Built out distribution partner network and developed strong, long-term partner relationships to drive average $1M YoY revenue increase per year from each partner.• Led successful exit strategies for money-losing truck body kit and less profitable emergency vehicle product lines to focus on global aftermarket sales, gaining 25% revenue increase and forecast 6% margin• Implemented new national sales strategy to have full product portfolio sold by regional sales management, and restructured distribution mode with new training and distributors to slash travel costs by $50K.• Led strategic re-focus on core business by defining new KPIs to reveal product line profitability and ROI, enabling more efficient re-prioritization of resources.• Led enterprise Salesforce CRM rollout to bolster sales, marketing, customer insights, account management, sales forecasting, and target accountability with full customer journey data for 20K+ customers and prospects.