Executive Director responsible for leading, developing and delivering financial performance for Eastern Alabama.

Responsible for managing, leading, and driving client acquisition strategy and execution for Card and Direct to Consumer Lending for the retail community bank. Improved consumer lending performance by 8%, Consumer Credit Card by 21% and small business credit card by 113%.Lead and build partnerships with channel and cross-functional lines of business leadership to identify and execute acquisition opportunities and enable the sales force to provide best-in-class deposit and borrowing solutions to meet clients' needs.Define key performance metrics and profitability drivers, develop robust reporting, and monitor and analyze results to drive actionable insights and identify opportunities to increase conversion rates, improve sales channel effectiveness, and optimize the sales channel process. Evaluate and understand solution delivery gaps to effectively oversee the development and enhancement of training, sales support & tools, education materials, workshops, and resources. Equip client-facing teams for success in identifying and solving client needs by delivering relevant borrowing and payment solutions. Collaboratively build sales performance plans and roll out coaching and training to the sales channel with Market, Regional and Area leadership.

Oversee the largest deposit base in the Carolina's and Virginia market - a network of 27 retail and premier banking offices with over 1.8B in deposits.Specializing in coaching, recruiting and building culture through talent evaluation, targeted recruiting and consistent execution of client needs based strategies.

Turned around low-performing market through cultural change, process improvement and consistency in execution. Moved annual turnover from 85% to 31% and still improving. Exceeded sales goals every month in market - finishing 1st in North and South Carolina 3 of 6 months in 2016. Selected, lead and graduated from first company wide area manager leadership development program. The program focused on moving teller sales metrics across the company - improved results by 30% in 4 months (company wide). Focused on process, education and training of teller leadership to improve skill set and consistency across teller team.

Oversee a 17-branch network of traditional and instore branches covering two distinct markets of Charleston and Hilton Head. Lead the denovo entry into the Charleston market with the responsibility for hiring, training and setting the strategic direction for branch activities. Partnered with Commercial, Mortgage and Private Wealth teams to position the capabilities of SunTrust to the market in a unified fashion. Involved in the marketing, pricing and branching strategy for Charleston with an emphasis on competitor analysis and profitability.• # 1 in sales production, # 1 in service and # 1 in mortgage referral production for 2013 in North and South Carolina• # 15 in sales production, # 5 in service and # 1 in mortgage referral production for 2013 in the entire company• Highest net household growth versus household lost in the company for 2013• Chairman’s Team in 2009 and EdgeMaster in 2006 - (top 2%)• President’s Team 2010 and EdgeLeader 2008 - (top 10%)• 2012 SunTrust Corporate Retail Advisory Board• SunTrust Cup winner in 2010 and 2009 - (highest Business Banking award)• New primary relationship growth of 20% in 2011• Exceeded deposit stretch goal of $9MM per branch in 2006 with 6 branches ranging from $12MM to $25MM in production for 9 month period• Regional Diversity Council Co-Chair

Responsible for East Cobb Retail branch network. Improved performance from bottom quartile to top quartile through targeted hiring, training and execution of a targeted client acquisition strategy.

Strong focus on client acquisition and expansion through tactics including the development of centers of influence, client referrals, branch partnering and client expansion. Mentored other Business Bankers in credit analysis and process and effective calling efforts. A top sales performer in 2004 and 2005.