Mitch Blair Email & Phone Number

Nashville, Tennessee, US

Nashville, Tennessee, US

I lead a group of talented product managers, engineers, and designers focused on helping users get the absolute most out of their phone insurance. I focus not only on building great products, but also great product managers, and an environment where engineers and designers can thrive.I do my best to rally my team around our product vision and focused on.

Nashville, Tennessee, US

US

• Created hypothesis driven learning plans that used multiple learning methods including qualitative and quantitative to inform and influence the creation and design of new businesses and products
• Brought multiple teams in the enterprise together and developed product road map and determined key success metrics for a new-to-market digital EOL product
• Facilitated and led team ideation, research analysis, synthesis, and other activities in the design thinking innovation process
• Defined vision, strategy, and clear team objectives and timelines and charted a working course to help create clarity to work in a highly ambiguous process
• Collaborated with UX and visual design partners to create low fidelity prototypes to quickly iterate on and gain important insights
• Drove team effectiveness and met deadlines through a stage gate process while leading research plan to build a product that will help those left behind after losing a loved oneProduct Manager (Mobility)

Irving, TX, US

• Rebuilt a consumer engagement program by cutting costs by over through reducing lead times and working with suppliers to cut costs
• Led consumer listening initiative to monitor and inform new innovations allowing for quicker responses to consumer complaints and a stronger understanding of consumer needs
• Conducted research and worked with superiors to create and inform a plan that created a sales lift in Dollar General during a promotional window by leveraging relationships with key partners
• Optimized packaging that was selected as ‘best-in-class’ by executives at a key company through leveraging cross-functional relationships and conveying a clear understanding of objectives to all team members
• Made key decisions to cut over 15% of SKUs to meet OP goals and allocate resources to areas of growth
• Changed pack and communication strategy through gaining important insights from Nielsen and other data sources

Champaign, IL, US

- Oversees, mentors, and advises 5 student project teams as they consult for local businesses- Coordinates client, alumni mentor, and faculty communication as it relates to project handling and integration into the classroom- Seeks out opportunities to expand and enrich Action Labs

Champaign, IL, US

Arcola, Illinois, US

• Identified areas for improvement on retailer websites and created a plan to promote products and improve online content which generated 82 million additional impressions over a 6 week period
• Created a digital marketing strategy to expand into the Canadian market and implemented and launched social media plans, email campaigns, and ran contests to raise brand awareness
• Conceptualized, wrote, and created a series of 16 videos that convey the Libman narrative and value proposition across multiple online social channels
• Designed and executed a program to enhance communication with consumers and generate product reviews across multiple websites

Logan, UT, US

• Conducted research and gathered data to discover the needs in our franchise network then worked with research and development to deploy a product that increased job site efficiency and reduced material cost
• Led a team to launch an Enterprise Social Network that improved network morale and franchisee to franchisor communication while staying under budget
• Trained over 80 business owners in sales and management skills at multiple sales and operations retreats helping these businesses increase top-line revenue
• Prepared and delivered multiple presentations to groups of over 300 people at annual conventions and received the highest score of all presenters (4.84/5.00) when rated by attendees of these conventions

Logan, UT, US

• Analyzed yearly reports and worked with senior management to change and modify best practices and training materials, leading to an increase to top-line revenue for business owners in their 1st year
• Interpreted and simplified large sets of historical data to create a legal document that played an instrumental role in setting a company record for franchise sales
• Implemented policy that increased the amount of monthly data submitted by franchisees to corporate by 87% giving corporate a more accurate indication of network health than was previously attainable

Rexburg, ID, US

• Work with supervisors to optimize pricing plan and ad space in Realtree and Mossy Oak mobile applications resulting in having 2 apps ranked in the top 10 in the “sports” category
• Conduct secondary research and analyze results to make decisions on what mobile devices and platforms would be best for the company to make mobile accessories and applications
• Construct business plans including competitive analysis and sales forecasting to present to potential licensors
• Correspond with licensors, suppliers, and distributors both foreign and domestic to ensure quality products are taken to market in a timely fashion that meets the needs of all involved parties

Master Of Business Administration (M.B.A.), Marketing

B.S. Business Management-Marketing, Marketing