Created and executed high-level marketing strategies, spanning site ranking, search visibility and paid media for several SaaS companies.• Improved organic keyword ranking for top 10 target keywords by 400% through keyword research, on page SEO and content strategy.• Increased site traffic 50% by identifying new SEO opportunities and maximizing readability and clarity. • Collaborated with key stakeholders to audit and create a new multi-year marketing plan encompassing all organic KPIs relevant to the company. • Managed paid advertising channels, while maximizing return on ad spend (ROAS).

Planned & executed Marketing Strategy to scale this small business to six figures in revenue.• Maximized profitability by effectively monitoring marketing budget and ad spend, and planned integrated ecommerce funnels that employ industry best practices.• Managed eCommerce site that included hundreds of product listings, each with unique SEO tags, titles and keywords.• Drove performance by managing all daily business operations, including generating leads, and filling orders, while identifying opportunities to improve exiting workflows.

• Facilitated US Coast Guard Pay and Personnel Center’s transition to remote work by supporting 215+ end users through process development, transition training, and ongoing technical support.• Drove end-to-end project management, including scope planning, resource allocation, documentation, user requirement gathering, and leadership alignment.• Collaborated with a cross-functional team of business analysts, IT professionals, engineers, and upper-management to orchestrate project work and milestone completion.