From Business Operations, Strategy, Account Planning, Influencer & Content Marketing to Campaign management, this role allows me to explore different facets of Digital Media Marketing. My key role includes:Oversee day-to-day company operationsDefine and implement operations strategy, structure, and processes for different teams (CS, Art, Content etc)Manage the quarterly and annual business Monitor performance to proactively identify efficiency issues and propose solutionsTeam Growth & RetentionClient Retention, Growth & Planning Knowledge Sharing & Trainings based on trendsOversee Client's Strategy & Account Planning keeping their Goals in mind

With about 8 years of experience in the field of Digital Media Marketing, I have worked on various B2C and B2B brands and have been part of several award-winning campaigns through the years. In 2018 My team's #PowerlessQueen Campaign was shortlisted at the Cannes Lions 2018, And it won a Grand Prix & Gold at the Prague International Advertising festival!Prior to working with WATConsult, I was an I.T. journalist for 2 years writing features, case-studies and blogs for leading online portals. I have a Journalism Degree from St. Xavier's College, Mumbai and a PGCPMBM In Marketing & Brand Management from MICA.I maintain a personal blog and I've recited one of my pieces at the Mumbai Literature Fest in November 2013. I'm an avid reader and a Twitter influencer as well.My team and I got our first nomination at Cannes and we went global with wins at London, Prague, Lisbon, New York, Vegas, Singapore, Seoul, Amsterdam & IndiaClientèle worked with so far - SAP APJ, SAP India, Lifestyle Pvt Ltd (Home Centre), Piramal Brands, Tata Motors PVBU, Tata Motors Electric Mobility, Tata Green Batteries, Emami (He Deodorants), Godrej Appliances, Godrej Mother Brand, Mahindra Motorcycles, Mahindra & Mahindra, SAP Global, Honda, Sebamed, Hershey's, Fox Star Stusios, MX Player, JSW Paints, Bauli India, JSW Paints, Nikon, Avvtaar, Go Cheese, Merck, Coco Soul, Kotak Life, GSK, DBS Bank, Warner Brothers, TCL, Godrej Tyson, Yellow Diamond, Jungle Magic, Little's, Lactobacil, Polycrol, Naturolax, Stop AllerG, iKnow, Polycrol, Quikkool, Waterburys Compound, Canadian Wood, Starbucks, Saridon, Ipill, iCan, iCan Help, Neko, Ferradol, Lacto Calamine, Caladryl Diaper + Lotion, Sloan's, Digeplex, Tetmosol, Brussels Airlines Vector consulting group, Open Magazine, Classmate Spell Bee, RP-Sanjiv Goenka Group, Volini, At home, IMI Kolkatta, Gala. KeyaFoods, BabyCell, AIS, Glasxperts, Windshield Experts, Smart Next, DreamQuest, GE Healthcare, Roohani Music, SAP SDC among others.

Overall growth and development of the accounts under me.Grow the client portfolio revenues to reach gross profit goals by thoroughly understanding the fundamentals of the client`s business.Inspire, coach, lead and manage Lead Account Managers, Account Managers, Account Leads, Sr. DMEs, Creative teams and Executives.Develop Digital media strategies, innovative and creative ideas and solutions that deliver measurable results for clients.Oversee high-quality delivery of Digital + Onground media initiatives for clients by working closely with the production, community management, and technical teams.Deliver regular feedback, analysis and reporting to the client to demonstrate how its social media initiatives are adding value to the brand.Align community development investment with communications calendar and ATL marketing / PR activityWork with Global / Trend / PR to ensure that community development opportunities are not missedMonitor relevant trends and competitor behaviour and report impact of social media on overall marketing campaignResearch social media tools that can benefit the brand and implement where appropriate.Influence overall company and business strategies by promoting adoption of social/community driven marketing.Maintaining a high level of performance by the account teams and other agency personnel, the supposrt team as needed.Provide leadership/motivation and conveys the vision and values of the Agency to the assigned staff.Clientèle worked with - SAP APJ, SAP India, Lifestyle Pvt Ltd (Home Centre), Piramal Brands, Tata Motors PVBU, Emami (He Deodorants), Godrej Appliances, Godrej Mother Brand. Mahindra Motorcycles, Mahindra & Mahindra, SAP Global, SAP India, Vector consulting group, Open Magazine, Classmate Spell Bee, RP-Sanjiv Goenka Group, Volini, At home, IMI Kolkatta, Gala. KeyaFoods, BabyCell, AIS, Glasxperts, Windshield Experts, Smart Next, DreamQuest, GE Healthcare, Roohani Music, SAP SDC among others.

Grow the client portfolio revenues to reach gross profit goals by thoroughly understanding the fundamentals of the client's business & Inspire, coach, lead and manage Account Managers, Creative teams and Executives.Clientèle worked with - Emami (He Deodorants), Godrej Appliances, Godrej Mother Brand. Mahindra Motorcycles, Mahindra & Mahindra, SAP Global, SAP India, Vector consulting group, Open Magazine, Classmate Spell Bee, RP-Sanjiv Goenka Group, Volini, At home, IMI Kolkatta, Gala. KeyaFoods, BabyCell, SAP APJ, AIS, Glasxperts, Windshield Experts, Smart Next, DreamQuest, GE Healthcare, Roohani Music, SAP SDC.

Working in partnership with brands to help them leverage social & digital media and increasing their brand presence on those platforms.Helping B2B & B2C clients launch their products and engage with their customers better.Ideating and executing digital media campaign / content strategies for clients from different industries.Clientèle worked with - Emami (He Deodorants), Godrej Appliances, Godrej Mother Brand. Mahindra Motorcycles, Mahindra & Mahindra, SAP India, Vector consulting group, Open Magazine, Classmate Spell Bee, RP-Sanjiv Goenka Group, Volini, At home, IMI Kolkatta, Gala. KeyaFoods, BabyCell.

Consulting brands on leveraging social & digital media and increasing their brand presence on those platforms.Helping B2B & B2C clients engage with their customers better. Ideating and executing digital media campaign / content strategies for clients.

* Content strategy: Creating content strategies for brands on Social Media Platforms like Facebook, Twitter, LinkedIn, Slideshare and YouTube and consulting them on how to leverage them for better brand exposure. * Editing: Perform content curation and editing for more than 15 B2B & B2C Brands.* Social Media Management for Brands: Handling execution and response management.* Online Reputation Management: Responsible for query management and brand reputation on different Social Media platforms.* Client Coordination: Addressing client requirements and executing accordingly on the respective brand pages.

* Social Media Management for Brands: Handling execution and response management.* Online Reputation Management: Responsible for query management and brand reputation on different Social Media platforms.* Client Coordination: Addressing client requirements and executing accordingly on the respective brand pages.* Content strategy: Creating content strategies for brands on Social Media Platforms like Facebook, Twitter, LinkedIn, Slideshare and YouTube and consulting them on how to leverage them for better brand exposure. * Editing: Perform content curation and editing for more than 15 B2B & B2C Brands.

Reporter working for SearchDataCenter.in and SearchBusinessIntelligence.in part of TechTarget India.* Under this position, I am able to provide my expertise in content management. The various technology events I have attended and covered give me good exposure to the field of technology.* Writing news articles, newsletters, case studies, features, tips (peer advice) and ‘how-to’ guides.* My experience at TechTarget has helped my adaptability to the various end-user applications one is exposed to (collaboration tools and other editing softwares)* Streamlining of content for the site: SearchDatacenter.techtarget.inSearchBusinessIntelligence.techtarget.inTechTarget Inc:Is a NASDAQ listed company and our network of 90 websites cater to IT professionals across the world.

Internee, Mumbai bureau, CNN-IBN* News Desk - Responsible for gathering of news, bytes, vox pox, video and footage for a complete news package. - Streamlining of photographs and videos as per the show’s segment and requirements.* Trainee in the Production Department. - Coordinating and assisting the Production team in the setting up of equipment for outdoor shoots. - Managing the light and sound check before the shoot commences.

Dance/Movement Therapy* Had the opportunity to teach differently-abled kids dance and movements.