Mitchell Hanna Email & Phone Number

Ephrata, Pennsylvania

Quarryville, Pa

Create, develop, and oversee both internal and external communications that encourage, promote and drive others to Quarryville Presbyterian Retirement Community. Develop and execute marketing plans to drive overall success of Quarryville Presbyterian Retirement Community utilizing creative thinking, strategic skills, and financial acumen as keys to success. + Lead the integration of all marketing touch-points including brochures, flyers, promotion, online and in-house.+ Use analysis, customer insight, and market research to review all activity and implement learning in prospective activity.+ Define key messages and strategise activity across communication channels, such as internal newsletters, brochures, online advertising, other promotional items.+ In collaboration with other team members, develop and gain alignment on marketing plans.+ Lead internal teams and external agencies to execute marketing programs+ Edit and create monthly internal newsletter, quarterly community newsletter, radio advertisement scripts+ Liaison with external community, maintaining healthy relations and managing escalated scenarios.+ Spokesperson and contact with media

* Account oversight - track progress of business partners and search for new opportunities to advance clients' objectives* Project management - manage delegation, coordination and completion of various components of projects, execute progression of projects with key points along timeline* Strategic planning - participate in identifying most effective strategies for reaching clients' objectives along with the tactics, execution, and measurement associated with these strategies* Specific tactical execution - search engine optimization

Coordinating and recruiting volunteers for the South-Central region of Pennsylvania. Communicating the State Committee’s message to elected officials and motivate commitment to join the team in accomplishing the goal.

Internal communications manager for the district operations, conducted daily public relations and constituent services in the 13th Senatorial District, an area which encompasses more than 260,000 constituents. Developed community outreach and promotional strategies and activities including town hall meetings, industry-specific roundtable discussion, and senior living center constituent service days. Key staff person in district for constituent communications and media response. Key Achievements: - Organized and orally presented tours promoting key economic development activities in city of Lancaster to Pennsylvania Department of Community & Economic Development Secretary, Lancaster County Commissioners, and Mayor of Lancaster, creating an exciting buzz - Outlined problematic regulatory situation to Pennsylvania Department of Environmental Protection Secretary, which led to a favorable result for constituent and a review of the Department's regulatory procedures - Conducted executive-level meetings with college and a not-for-profit hospital officers pertaining to a beneficial, yet controversial, project in Lancaster County - Initiated and coordinated outreach events including highly-publicized and well-attended town hall meetings and expos

Economic development and grant specialist for a project-driven Senator in the city of Lancaster. As point person for these projects within the district, I communicated state requirements with community leaders, project developers, and city and county planners and assisted in grant writing. Initiated, developed and led tour of key economic development projects to State cabinet-level officials. Established transportation forum including the Secretary of Transportation, for local elected officials and members of the community. Key Achievements: - Effectively prepared and delivered proposal to Governor Edward Rendell relating to economic development projects in the city of Lancaster, which resulted in economic support for various and distinct ventures - Articulated legislative policy and regulatory updates to individuals, groups and organizations - Counseled developers and organizations on State Assistance programs, contributing to the overall economic health of the communities in the District - Researched policy and data and presented results to Senator which was utilized in statewide public Appropriations Committee hearings and other high-level meetings

Chief staff person in District, coordinated internal communications between the offices and managed the daily operations. Equipped the Senator for meetings, composing remarks and interfacing with media to publicize the events. Conducted daily communication with constituents, researched and solved complex constituent and policy problems encompassing a wide range of topics. Key Achievement: - Instrumental in successfully assisting Lancaster County Mental Health/Mental Retardation receive additional funding by representing the organization's interest to the Pennsylvania Secretary of Public Welfare and her staff. These efforts resulted in my receiving the Lancaster Mental Health Association's Legislator of the Year award for advocacy on the organization's behalf

Managed portfolio in Marketing Department serving as liaison for private student loan programs from major lending institutions in northeastern United States. One of three interns selected for pilot program, managing staff and projects within multiple departments within Agency.

Bachelor Of Science, Business Administration/Marketing, Concentration In Advertising

Activities and Societies: Community Government Association, Treasurer American Marketing Association Advertising Club, President Men's.

High School Diploma, General Education