Over the past decade, I have dedicated myself to music festival production, focusing on ancillary revenue management, F&B experience production, and vendor curation. My work has spanned high-profile events where I have collaborated with both local and celebrity chefs to create unique culinary experiences.Revenue Growth & Management: At Envision Festival, I developed strategies that boosted onsite sales by 35% annually. I launched new VIP and Cabana experiences, significantly increasing high-end ticket sales and elevating the overall attendee demographics.F&B Experience Production: With lead production roles for culinary stages across 9 festival locations and 4 festival brands (BottleRock, Wanderlust, Outside Lands, and Bourbon & Beyond), my teams have set industry standards in entertaining culinary content, enhancing attendee engagement and attracting lucrative sponsorships. I have also led the operations and development of creative F&B activations, including unique food vendor concepts, pop-up ticketed culinary events, and multi-course fine dining restaurants onsite.Vendor Curation & Operations: I have supported operations management and resource logistics for vendors at festivals across North America, increasing ease of operations and vendor sales. I have led the curation and booking of food vendors at 4 major festivals, focusing on regional and local businesses alongside national touring vendors.Leadership & Team Management: Directed a crew of over 3000 at Envision Festival, working closely with the leadership team to establish systems and resources that allow all teams to achieve success. Managed the entire annual production cycle from ideation and budget setting to onsite execution.My career in festival production is built on a foundation of diverse experiences in the culinary and event planning sectors. I have honed my skills across the spectrum of event production, operations, and entertainment management.Event PlanningF&B Experience CreationEntertainment & Vendor ManagementOffsite & Event CateringFestival Operations & LogisticsEach role I've taken on has enriched my expertise, allowing me to create extraordinary events that leave lasting impressions. My passion for the service industry, combined with my engineering background and culinary arts training, enables me to bring a unique perspective to every project I undertake. Whether it's a music festival, a corporate celebration, or a special occasion dinner, my goal is always to deliver exceptional experiences and drive success for every event I manage.