Mitchell Smith Email & Phone Number

Toronto, On, Ca

Spearheading the complete brand launch on TikTok Shop — managing everything from sales operations & growth strategy execution to coordinating social, affiliate and paid. Exciting times unlocking a whole new channel of social commerce for the business, bringing the #1 skincare brand on TikTok to new heights!

Berlin, De

• Coordinated the omni-channel expansion of 20 brands across European marketplaces including Amazon, eBay, Shopify, Bol, Decathlon, Zalando, Otto & Kaufland, facilitated partnerships with account managers and lead internal & external launch projects• Administered lean start-up practices with cross-functional teams to streamline listing creation, master data management, demand planning, inventory management, fulfilment & operations, PPC marketing, customer service and reporting/analytics• Forecasted sales, allocated budgets & resources and oversaw total marketplace P&L, generating €1.6m additional revenue from executing new marketplace launches in 2022• Automated data pipelines utilizing marketplace APIs, collaborated with analytics team on PowerBI models, analysed performance & applied insights to strategic planning projects• Supervised virtual assistants to optimize processes via training & operating procedures,exponentially increasing efficiency and expediting progress toward KPIs & growth targets

• Administered the day-to-day operations for a team of 9 in both English & German, including product production, site audits & maintenance, marketing (SEO, paid, affiliate & email), invoicing & accounting, financial reporting and performance reviews• Oversaw the implementation of a DTC Shopify website prioritizing customer experience, resulting in a 4.5% increase in conversion rate and a 30% increase in digital sales• Onboarded 12 luxury retailers throughout Europe including The KaDeWe Group, Apropos Stores and The Corner Berlin accounting for 40% of total revenue, Fostered ongoing vendor partnerships, applied on-site retail merchandising & coordinated special projects • Overhauled fulfillment processes through warehouse onboarding, transformed the client experience by optimizing touch-points and communications, decreased post-purchase shipping times, increased delivery and packaging options & streamlined returns

Berlin, Berlin, De

• Executed the strategy, design & implementation of DTC art-wear shop, monitored daily site maintenance including content creation, inventory management, fulfilment processing & customer service, generating $50k revenue the first operating year• Conceptualized, communicated and collaborated with global suppliers to produce 115 products, responsible for sourcing producers, demand planning & budget allocation• Implemented strategic marketing growth hacking tactics on social media to organically increase audience by 25k followers, directly doubling art & art-wear sales

• Orchestrated impactful content driven digital & social media marketing campaigns for agency clients including Bentley Motors, Kodak, Por Homme Magazine, etc.• Spearheaded development, execution, and oversight of impactful social media strategies, yielding 15k follower growth & 25% surge in engagement across clients• Utilized Google Analytics to track and enhance campaign KPIs, including CTR, CPC & CAC, ultimately focusing on conversion rate and assessing overall return on investment

Philadelphia, Pennsylvania, Us

• Oversaw 10 clients in the food, beverage, hospitality and tourism industries• Developed weekly content calendars by sourcing assets, writing copy, andscheduling posts across Instagram, Facebook and Twitter using HootSuite toengage a total combined audience of 85k users• Allocated a $1.5k monthly spending budget to paid social media advertisingcampaigns using Facebook Ad Manager, resulting in 273k monthly impressions• Spearheaded PR outreach, including researching contacts, developing media lists,and pitching press releases to writers

• Assisted the Film Society team in planning, coordinating, and executing the 2017 Philadelphia Film Festival for more than 25,000 attendees• Promoted the festival to 30,000 people via Instagram Stories and Facebook Live to highlight events and create awareness for the 100+ films screened and industry guests, actors, and directors in attendance• Conducted market research, executed press releases, and managed influencer marketing campaigns

• Collaborated on a multi-national team to develop social network strategies (SNS) for a digital media tourism company, targeting 53,000 prospective English-speaking tourists interested in visiting Japan• Implemented neighborhood-specific guides on Facebook, Instagram, Twitter, and YouTube resulting in an increase of 30% engagement and 1,500 followers in four months• Analyzed metrics using Google Analytics and advised management on digital marketing techniques

Bachelors Of Business Administration, Entrepreneurship & Innovation Management

Dual Enrollment Program, Business Administration And Management, General

High School