Mitchell Smith Email & Phone Number

Toronto, ON, CA

Spearheading the complete brand launch on TikTok Shop — managing everything from sales operations & growth strategy execution to coordinating social, affiliate and paid. Exciting times unlocking a whole new channel of social commerce for the business, bringing the #1 skincare brand on TikTok to new heights!

Berlin, DE

• Coordinated the omni-channel expansion of 20 brands across European marketplaces including Amazon, eBay, Shopify, Bol, Decathlon, Zalando, Otto & Kaufland, facilitated partnerships with account managers and lead.
• Administered lean start-up practices with cross-functional teams to streamline listing creation, master data management, demand planning, inventory management, fulfilment & operations, PPC marketing, customer service.
• Forecasted sales, allocated budgets & resources and oversaw total marketplace P&L, generating €1.6m additional revenue from executing new marketplace launches in 2022
• Automated data pipelines utilizing marketplace APIs, collaborated with analytics team on PowerBI models, analysed performance & applied insights to strategic planning projects
• Supervised virtual assistants to optimize processes via training & operating procedures,exponentially increasing efficiency and expediting progress toward KPIs & growth targets

• Administered the day-to-day operations for a team of 9 in both English & German, including product production, site audits & maintenance, marketing (SEO, paid, affiliate & email), invoicing & accounting, financial.
• Oversaw the implementation of a DTC Shopify website prioritizing customer experience, resulting in a 4.5% increase in conversion rate and a 30% increase in digital sales
• Onboarded 12 luxury retailers throughout Europe including The KaDeWe Group, Apropos Stores and The Corner Berlin accounting for 40% of total revenue, Fostered ongoing vendor partnerships, applied on-site retail.
• Overhauled fulfillment processes through warehouse onboarding, transformed the client experience by optimizing touch-points and communications, decreased post-purchase shipping times, increased delivery and packaging.

Berlin, Berlin, DE

• Executed the strategy, design & implementation of DTC art-wear shop, monitored daily site maintenance including content creation, inventory management, fulfilment processing & customer service, generating $50k revenue.
• Conceptualized, communicated and collaborated with global suppliers to produce 115 products, responsible for sourcing producers, demand planning & budget allocation
• Implemented strategic marketing growth hacking tactics on social media to organically increase audience by 25k followers, directly doubling art & art-wear sales

• Orchestrated impactful content driven digital & social media marketing campaigns for agency clients including Bentley Motors, Kodak, Por Homme Magazine, etc.
• Spearheaded development, execution, and oversight of impactful social media strategies, yielding 15k follower growth & 25% surge in engagement across clients
• Utilized Google Analytics to track and enhance campaign KPIs, including CTR, CPC & CAC, ultimately focusing on conversion rate and assessing overall return on investment

Philadelphia, Pennsylvania, US

• Oversaw 10 clients in the food, beverage, hospitality and tourism industries
• Developed weekly content calendars by sourcing assets, writing copy, andscheduling posts across Instagram, Facebook and Twitter using HootSuite toengage a total combined audience of 85k users
• Allocated a $1.5k monthly spending budget to paid social media advertisingcampaigns using Facebook Ad Manager, resulting in 273k monthly impressions
• Spearheaded PR outreach, including researching contacts, developing media lists,and pitching press releases to writers

• Assisted the Film Society team in planning, coordinating, and executing the 2017 Philadelphia Film Festival for more than 25,000 attendees
• Promoted the festival to 30,000 people via Instagram Stories and Facebook Live to highlight events and create awareness for the 100+ films screened and industry guests, actors, and directors in attendance
• Conducted market research, executed press releases, and managed influencer marketing campaigns

• Collaborated on a multi-national team to develop social network strategies (SNS) for a digital media tourism company, targeting 53,000 prospective English-speaking tourists interested in visiting Japan
• Implemented neighborhood-specific guides on Facebook, Instagram, Twitter, and YouTube resulting in an increase of 30% engagement and 1,500 followers in four months
• Analyzed metrics using Google Analytics and advised management on digital marketing techniques

Bachelors Of Business Administration, Entrepreneurship & Innovation Management

Dual Enrollment Program, Business Administration And Management, General

High School