Modernized the UI of Baird’s existing web client experience.Collaborated closely with business stakeholders, product managers, developers, and QA to ensure seamless design and development production.

Led a global team of 17 talented designers, overseeing design direction, design reviews, coaching, design operations, design systems, file organization, design processes, and team scheduling and communications.Set the vision and direction for our global design team. Developed a scalable design system with design principles and guidelines to ensure consistency across all product designs and client deliverables.Fostered a culture of innovation, collaboration, and continuous improvement. Inspired and mentored designers to deliver their best work with bi-weekly 1-on-1s and design reviews.Collaborated closely with business stakeholders, clients, product managers, engineers, and QA to ensure seamless design and product development and client deliveries.Collaborated with sales and pre-sales to design unique customer digital experiences to fulfill the business needs of our customers ranging from multi-million dollar Tier 1 sales deals with some of the largest banking and wealth managers in the world to smaller Mid-Market deals. These would often include multi-day on-site client meetings.

Recruited, led, and nurtured a high-performing design team. Developed design systems and guidelines to ensure consistency across all product designs.Spearheaded numerous product designs, including Advisor-led Financial Planning, UK Financial Advice, CRM, Investor Portal, and Advisor Portal.

Served as the primary designer for several global Tier 1 client projects, including Citibank, JP Morgan, Wells Fargo, Glenmede, Westwood, Mercer, Ameriprise, Capital Group, Huntington Bank, Merrill Lynch, and T. Rowe Price.Lead design efforts for multiple marketing projects, including brand guidelines, pitch decks, marketing website, annual conferences, social media templates, tear sheets, email newsletters, and more.

Responsible for design concepts, layouts, and models of compelling custom products for clients such as window graphics, menu boards, banners, vehicle wraps, POPs, shop-in-shops, trophies, and trade show booths.Developed company branding, marketing assets and maintained company website.Worked closely with Foreman, Project Managers, and other department heads to successfully execute production workflow from start to finish.Managed day-to-day operations including customer relations, workflow distribution, and coordination of completed products for delivery, pack- out, and/or installation.