Senior Vice President, Golf & Country Club Division
Fort Washington, Pa, Us
**OVERVIEW**In this leadership role, I oversaw operations of 11 premiere private country clubs located in Virginia, North Carolina, South Carolina, Florida and California.**HIGHLIGHTS**> Increased revenues 100% during tenure through ground roots marketing campaigns, membership campaigns designed to drive growth, retention, and ancillary revenues in dues, golf, and F&B.> Negotiated strategic partnerships with industry leading organizations such as John Deere, ClubCar and International Club Supplier (ICS) resulting in long-term savings of $1M+ and acquiring short-term golf course maintenance equipment during build out phase that kept expenses under budget.> Championed divisional branding and social media strategies gaining recognition for TollGolf's portfolio to enable future growth. Web Development and Cross Resort Promotions drove Membership, Outings, and F&B Revenue.> Performed due diligence and market feasibility for select new development opportunities, which assisted in determine whether to purchase a new club or potentially sell off assets.