Mitchell Mccraw Email & Phone Number

Washington Dc-Baltimore Area

LEADERSHIP• Develop strategic plans to drive profitability and elevate member/guest experiences. • Develop processes for cross-departmental collaboration, accurate reporting, and department workflow to streamline team functionality and maximize output.• Hire, train, and develop managers, coordinators, and planners.• Maintain favorable relationships with all members, guests, and employees to resolve all concerns decisively and promptly. • Act as brand ambassador in speaking engagements and citywide events. BUSINESS DEVELOPMENT • Develop and manage favorable client and brand partner relationships to grow membership and elevate the member experience.• Oversee the management of the Events Department and sign off on monthly programming calendar. • Provide final approval on maintaining brand standards for events, marketing, and communications. • Manage business local certifications, licensing, and codes. • Review departmental P&Ls in relation to overall club reporting. • Oversee the management of the Membership Recruitment and Membership Retention departments by collaborating on a national level and executing locally. • Oversee the management of the Private Event department exceeding annual sales.FOOD AND BEVERAGE• Oversee the management of the Food and Beverage department for restaurants and banquet/catering events working closely with FOH and BOH F&B teams.• Manage and review P&L for restaurant and banquet events minimizing cost and maximizing profit. • Develop and implement strategies to increase member traffic.• Trained management on beverage cost analysis, menu pricing, POS systems, scheduling, & payroll.• Develop and oversee routine reporting for feedback and data.

● Develop, produce, manage and analyze innovative marketing and social marketing strategies for diverse and specific target markets to endorse events, services and products● Manage and organize extensive email contact lists with differing demographic assemblages and various end uses● Design visual promotional images using Adobe Creative Suite 5● Negotiate mutually favorable contracts with venues, marketing companies, sponsors & vendors● Create and produce elaborately themed events for diverse client occasions on varying scales● Direct and oversee executive team of managers with clear expectations and various roles● Manage and train up to fifty employees with diverse responsibilities

• Ordered and managed food and beverage COGS weekly while maintaining company standards. • Improved labor cost consistently through efficient scheduling and shift management • Hired and trained five effective managers to maintain shop development. • Efficient in Beverage Cost Analysis, Menu Pricing, Team Building, POS System Maintenance, Staff Scheduling, and payroll.• Curated beverage menus with creative cocktails specific to special events, food pairings, and seasonal menus.• Coordinated and planned regular community-driven programming.

Washington, District Of Columbia, United States

• Ordered and Manage beverage inventory weekly.• Efficient in beverage cost analysis, menu pricing, team building, POS system maintenance, staff scheduling, and payroll.• Curated beverage menus with creative cocktails specific to special events, food pairings, and seasonal menus.• Developed sales-focused programming designed to heighten guest experience, build customer loyalty, and ultimately grow profits.• Hire, Train and Manage staff on service and knowledge of spirits, cocktails, wines, and beer.

Greater New York City Area

• Curated beverage menus with creative cocktails specific to special events, food pairings and seasonal menus.• Developed sales-focused programming designed to heighten guest experience, build customer loyalty and ultimately grow profits. • Proficient in Beverage Cost Analysis, Menu Pricing, POS Systems, Staff Scheduling & Payroll.• Managed beverage inventory to maintain strict beverage cost each period. • Hired, Trained and Managed front-of-house staff on service and knowledge of Spirits, Cocktails, Wines, and Beer [hosts, servers, bartenders, runners, delivery, and bussers].

● Partnered with Washington DC Park and Recreation to develop monthly volunteer project schedule for DC Recreation Centers● Created web based media avenues targeting volunteers in various DC neighborhoods● Managed email lists and email based marketing campaigns targeting diverse demographic groups● Developed post event marketing strategy targeting future volunteers and other organizations● Managed volunteers by providing information and itineraries specific to the projects● Managed logistics of project for volunteer based recreation center beautification projects

Greater New York City Area

● Conceptualized, designed and produced print material, online campaign images, email marketing, and other promotional materials● Executed day to day projects from inception through completion● Managed, designed, and built targeted emails for distribution● Developed creative social media initiatives to deepen engagement with voters● Managed extensive email contact lists

Washington D.C. Metro Area

● Designed and managed entry/exit logistics and team servicing over 17,000 guests● Managed performance and stage logistics ● Designed event layout to maximize spacing and efficiency ● Develop and execute concise and precise marketing strategies for PMG● Developed post event social media marketing strategy

200 Madison Avenue, New York, Ny 10016

● Executed merchandising directives that met and exceeded sales goals in the Baltimore region for Tommy Hilfiger, Timberland and Calvin Klein● Analyzed sales and stock trends in the Baltimore region on a weekly basis for all businesses to ensure proper assortments and treatments were implemented● Negotiated and secured key floor placement, signage and visual enhancements for assigned collections● Acted as a liaison between in-store management teams and corporate divisions by communicating information in a timely, clear and efficient manner to identify and affect change in areas of opportunity● Conducted quarterly in-store seminars for on-going training and motivation for store personnel

11 Penn Plz New York, Ny 10001

● Developed and Executed creative business driving strategies to meet and exceed goals and to increase quarterly sales throughout the Mid-Atlantic Region ● Analyzed sales trends and Developed floor plans to identify opportunities for improvement ● Developed and Maintained relationships amongst corporate buyers, planners, MMG design teams,and store management/personnel regarding brands performance, predictions and opportunities ● Communicated brand specific visual and merchandising directives to in-store management teamsduring seasonal seminars● Recruited, Interviewed, and Trained in-store management teams in addition to sales specialists to actas ambassadors for private brands

Delaware, Maryland, Virginia

• Communicated visual and merchandising directives to all regional Macys stores through store visits, email communication and teleconferences• Trained and developed in-store executive management personnel to meet Macys East’s visual and merchandising standards• Developed and directed action plans to standardize visual and merchandising presentations and techniques in Juniors, Coats/Swim, Dresses/Suits, Intimates and Children’s departments in newly acquired Macys East stores• Created and executed corporate visual directives in newly acquired Macys East stores adding creative adjustments and marketing strategies as needed• Partnered with Regional Merchandising Managers to identify primary locations and create merchandising floor plans, “Zone-O-Grams” which detailed those locations and set up directives for merchandise and visual collateral in Juniors, Coats/Swim, Dresses/Suits, Intimates and Children’s departments on a regional level• Managed installment of all visual collateral, vendor shops and fixtures to ensure correct placement and maximum impact to increase sales and maximize sales resulting from customer foot traffic• Merchandised selling floor to create and utilize its full capacity and maintain visually compelling statements in order to drive store revenue• Adjusted selling floor layouts compliant with ADA standards

• Trained and developed in-store executive management personnel to meet Macys East’s visual and merchandising standards• Developed and oversaw plans of action to standardize visual and merchandising presentations and techniques in Juniors, Coats/Swim, Dresses/Suits, Intimates and Children’s departments in newly acquired Macys East stores• Created and executed corporate visual directives in newly acquired Macys East stores adding creative adjustments as needed• Partnered with Retail Merchandising Managers to identify primary locations and create merchandising “Zone-O-Grams” for Juniors, Coats/Swim, Dresses/Suits, Intimates and Children’s departments in the region• Communicated visual and merchandising directives to all regional Macys stores• Oversaw installment of all visual collateral, vendor shops and fixtures to ensure correct placement and maximum impact• Merchandised selling floor to create and utilize its full capacity and maintain visually compelling statements• Assisted store management teams with receipt confirmation• Adjusted selling floor layouts compliant with ADA standards

Developed floor plans/Zone-O-Grams quarterly for all 81 stores nationally which detailed those locations and set up directives for both merchandise and visual collateralCreated and communicated additional directives per seasonal needs, sales trends and or assortment adjustments in all stores which increased sales and met previously set goalsPartnered with Buying team to determine key items, product flow, adjacencies, sales plans and floor spacePartnered with Regional and Store Management Teams to ensure the proper communication and execution of visual and merchandising directives

B.S,, Graphic Communication Systems

Activities and Societies: Omega Psi Phi Fraternity Incorporated, VERGE Fashion & Modeling Troup, Student Union Advisory Board

B.S., Fashion Merchandising & Design

Activities and Societies: Omega Psi Phi Fraternity Incorporated, VERGE Fashion & Modeling Troup, Student Union Advisory Board