Mitchell Mclennan Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, New York, Us

As Managing Partner at Present., I lead the design and execution of influence architectures that are as strategic as they are creative. Our consultancy specializes in leveraging Present NOW, our proprietary analytics platform, to deliver high-level insights that empower brands to craft data-driven narratives and drive cultural relevance.My role involves overseeing all aspects of our consultancy—from forging strategic partnerships to identifying new market opportunities. I guide our multidisciplinary team in developing tailored solutions that fuse creativity with cutting-edge analytics, ensuring our clients not only achieve but sustain market influence.We apply a rigorous, research-based approach, integrating real-time behavioral data with cultural insights to help brands lead the conversation in an evolving landscape. Our portfolio spans industries, with a focus on creating transformative impact through precision-targeted campaigns and comprehensive data intelligence.Key Contributions:- Strategic Growth: Leading the expansion of Present.’s offerings into advanced analytics and narrative foresight.- Client Leadership: Developing long-term influence strategies for high-value clients, including Sequoia Capital and MyMochi.- Data Integration: Embedding NOW’s analytics capabilities into client ecosystems for sustained competitive advantage.- Thought Leadership: Driving innovation through research-driven strategies, ensuring Present. remains at the forefront of cultural and market dynamics.

As a Partner at The Ministry of Business, I specialize in uncovering hidden revenue streams and creating strategic visibility across large advertising networks. With a background in tech and AI, I bring a unique, trans-contextual perspective to business innovation. My role is to lead our team in transforming challenges into opportunities, driving growth through strategic insights, and ensuring that our clients maximize their potential in a competitive marketplace. At The Ministry of Business, we don't just consult; we elevate, innovate, and deliver results that make an impact.

As an investor in AB3L AI, I was part of a transformative journey to decentralize artificial intelligence. AB3L AI raised significant funding to redefine the AI landscape, empowering communities and organizations with decentralized AI solutions that fostered innovation and aimed to reduce the dominance of centralized tech monopolies.With a world-class team of five PhDs, AB3L AI was equipped with the technical and strategic expertise to deliver groundbreaking solutions. However, despite the incredible technology we developed, we faced an unfortunate misalignment with macroeconomic conditions, which affected the timing of our launch.The platform introduced advanced, forward-thinking capabilities, including:o AI Marketplace: A decentralized hub for exchanging AI models, compute resources, and data labeling services, fostering diversity, transparency, and security in AI development.o Compute Marketplace: An innovative marketplace inspired by energy trading, enabling the buying and selling of compute resources to optimize costs and support future hedging.o Data Labeling Platform: A blockchain-based, community-driven data labeling system with token incentives, ensuring high-quality datasets for AI training.o dApp Marketplace: An ecosystem for launching and trading decentralized applications, driven by community involvement and creative innovation.The technology and infrastructure we built were truly cutting-edge, laying the groundwork for a more open, secure, and ethically governed AI future.

New York, Ny, Us

Developed the product from concept to its current pre-seed funding stage, putting together the disparate team needed to build out the MVP.

New York, Ny, Us

As the Vice President of Strategy at Wunderman Thompson, I was responsible for finding innovative solutions to help the agency execute on RFPs that were too small for larger organizations to take on. With a focus on capturing and executing these projects, I worked with our team to identify growth opportunities, develop creative strategies, and build meaningful connections with our clients.One of the most exciting projects that I had the opportunity to work on was the Salesforce Global Partner Marketing Campaign. As part of this project, I worked closely with our team to develop a comprehensive strategy that would help Salesforce build strong relationships with their partners, drive engagement, and increase revenue. Through a combination of targeted marketing campaigns, thought leadership content, and engaging events, we were able to deliver a successful campaign that exceeded our client's expectations.My role as VP of Strategy at Wunderman Thompson allowed me to utilize my skills in strategic planning, marketing, and business development, while also honing my ability to collaborate with cross-functional teams and deliver exceptional results. I am proud of the work that we were able to accomplish during my time at the agency, and I am excited to continue building on those successes in my current role as Managing Partner at Present.

Prior to my work in the world of strategy and consulting, I worked as a photographer, with a focus on editorial and commercial photography. After many years of assisting fashion photographers in Sydney and London, I began shooting editorial for magazines such as Wallpaper*, Oyster, and RUSSH. As my career progressed, I began to build a diverse client list that included brands such as Google, Adidas, Equinox, Perks & Mini, and many others.As a photographer, I was passionate about telling stories through images, and I approached each project with a focus on capturing the essence of my subject and creating images that were both visually stunning and emotionally resonant. I developed a deep understanding of the technical aspects of photography, as well as the creative and conceptual side of the craft.My work as a photographer taught me the importance of attention to detail, creative problem solving, and effective communication. These skills have been invaluable as I have moved into other roles within the creative industries, and continue to inform my work today as Managing Partner at Miscellaneous Entertainment LP and Present.

Los Angeles, California, Us

During my time at Hypno, a technology startup that utilized automated/UGC content creation, I played a key role in prototyping and pushing the boundaries of their new product 'AIR'. Working directly with the heads of departments and the founders of Hypno, I helped to build and refine this cutting-edge technology, which integrated software with cameras to create engaging and dynamic content.In addition to my work on the product side, I was also responsible for producing a number of capture sessions during events for high-profile brands such as Louis Vuitton, Calvin Klein, Dolby, Michael Kors, and Stuart Weitzman. Through these experiences, I developed a keen eye for capturing the essence of a brand and creating content that was both visually stunning and aligned with their vision and messaging.I also took on the responsibility of building and deploying a digital inventory tracking system for Hypno. This involved identifying the key needs of the company and designing a system that would enable them to manage inventory effectively and efficiently. I then hired and trained personnel to manage the system and played an integral role in onboarding key stakeholders within the company to adopt the system moving forward.My time at Hypno taught me the importance of collaboration, innovation, and strategic thinking. These skills have been invaluable as I have moved into other roles within the creative industries, and continue to inform my work today as Managing Partner at Miscellaneous Entertainment LP and Present.

ISWHATWEDO was a vehicle for a number of friends of mine moving to the USA during 2015. We worked together on a number of projects including productions for Milk Studios, album art for artists at Sony, and a special project with artist Nick Murphy (FKA Chet Faker)

Brooklyn, Ny, Us

My business partner at the time and I cold called PHHHOTO one day after seeing their product live at Art Basel Miami at the end of 2014. We offered to launch their booth product and app in Australia and be their go-to production for Oceania. After a month of negotiations, and some live conferencing they agreed to let us work with them. We produced launch party, and ended up working with brands like Google, Topshop, Louis Vuitton and more.

London, England, Gb

London, Nw5, Gb