Michael Mitchell Email & Phone Number

Charlotte, NC, US

Suzhou, Jiangsu, CN

Built a national awareness campaign that inspires commercial landscapers to transition to the best battery platform in the world. Established the Brand Strategy function for 6 brands at Positec--Worx, Kress, Noesis, Rockwell, Caterpillar Power Tools, Exit--including brand platform, strategy, governance, critical KPI/metrics, and operating/engagement model.

Mooresville, NC, US

• Synthesize disparate business needs and talent gaps to shape a strategy for employee learning for 2 divisions with 1,300 employees. Develop an understanding of employee learning habits and develop content and.
• Incorporated design thinking, branding, marketing, and innovation concepts into the analysis and execution of learning programs.
• Architected 1st Merchandising Academy encompassing key development for 2nd largest professional population in the company which received 6/7 for favorability and content relevance.
• Lead key micro-learning offering with 81% participation rate for expanding workforce.
• Developed immersive 8-day bootcamp to shape learning strategy for outside sales team.
• Conceptualized and executed new learning deliverables including branded 60-second videos, animated comics, gifs, and branded infographics and podcasts.Business lead of the Lowe's 4 Pro Academy--a micro-learning path.

Mooresville, NC, US

• Spearheaded identification of growth strategies to enable a workforce development partner with external entities nationwide.Key Accomplishments:
• Utilized design thinking to launch 1st national movement to upskill Lowe’s associates to pursue skilled trades careers with program retaining 82% of associates while certifying over 10,000 employees annually.
• Created unique value proposition to join Lowe’s that filled market need among Lowe’s service providers to shrink skilled labor shortage.
• Recognized by CEO for “Track to the Trades” program as 1 of the most innovative programs in the company.
• Won Silver Addy award in 2018 for “Generation T” ad campaign promoting skilled trades.
• Selected for Experiential Marketing Award in 2018 for consumer campaigns for “Upskill Project.”

Mooresville, NC, US

• Synthesized market trends by working cross-functionally to identify emerging markets, competitors, and future business state. Key Accomplishments:
• Synthesized data led to acquisition of fastest growing company initiative which was launched after presentation to Board of Directors on the future of IOT, retail and the home.
• Aligned and leveraged external trends network to align on common framework to build credibility across various enterprises.
• Identified key future market segment for phase of growth in brick and mortar through partnership with geospatial analytics team.
• Articulated $42 million sales opportunity after developing “social vs. search” research.
• Developed in-house, published Lowe’s trend magazine along with immersive scenarios to rally the business to enterprise strategy.

Mooresville, NC, US

Lead for Lowe’s Trends and Foresights program, becoming a benchmark for insights organizations at other Fortune 500 companies. (e.g. 3M, Coca Cola). The platform has been foundational for Lowe’s enterprise planning, with new leadership and staff hired to help scale the effort. Unveiled Trends and Innovation program to C-suite for 3 hours in strategy.

Charlotte, North Carolina, US

Contributor to CMS' innovative commitment to workforce development and career pathing for its students. Lowe's is playing an integral role in bridging more of its students directly into the building trades and retail industry.

Charlotte, NC, US

A new addition of the influential Charlotte Chamber of Commerce for Young Professionals. Named to the economic growth committee in one of the fastest growing cities in the United States, I'm looking forward to bringing an innovative perspective for workforce development, economic mobility and considerations for new partnerships.

Des Moines, IA, US

• Merged, marketing, social media, project management, and trends forecasting roles to create omni-channel marketing campaigns for national nonprofits. Led creative team on campaign development based on human centered.
• Immersed editorial and graphic design teams into state of consumer and latest marketing trends to help understand opportunities over 7-month sprint.
• Inspired 21% in donations for client after launching individual donor stories on social media.
• Created templated social media campaigns that clients can buy as an upgrade to relationship with Stelter.
• Co-innovated social game apps on Engage Sciences Platform hosted on Facebook to create sophisticated donations for clients.
• Developed new tradeshow strategy in partnership with Business Development that outlined investments in storytelling and research.

Des Moines, IA, US

• Strategic architect of marketing campaigns—e.g., Stanford U, NAACP, American Heart.
• Helped develop client relationships to overhaul long-term marketing strategy.
• Help build thought-leadership via trends white papers, publicly lauded by Jerry Panas—regarded as an industry giant.
• Created motion-graphics video on behalf of key external research finding: “The Power of One,” used in B2B marketing campaign by Stelter.
• Contributor to research design for Stelter’s 2012 research: “What Makes Donors Give?”
• Crafted marketing copy for direct mail, email, Web and social campaigns, generating consistent response for clients.

London, England, GB

• Analyzed and discovered consumer trends—like grocery stores selling live bees for those who want fresh honey —as they emerge throughout the world and, thus, reporting valuable daily insight by connecting them to macro.
• Part of 3-person team that built trends database with as many as 8,000 insights.
• Helped Inspire to grow into market leader for trends research among CPG brands.
• Led ideation sessions with clients—Con Agra, Leo Burnett, DDB Chicago, HBO, Ogilvy-Mather, MTV Insights.
• Worked extensively with marketing teams at Wendy’s, McDonald’s and Nestle.Integrated analytics and social media data into various platforms. This drove new discussions at Wal-Mart for the way they worked with some of.
• Leveraged existing internal research and departments—Shopper Insights, Global New Products Database, Menu Insights, Food Insights, Oxygen reports—to identify trends that rippled across industries.

• More than a 20 articles published in the Sun-Times and the Daily Southtown. Two-page spread on Aug. 30 and Oct. 24, 2007
• Preview to the Future blog generated consistent traffic and discussion on newly launched blogging platform for suburban bureau of the Sun-Times.

• Illinois Associated Press 2008 award winner (circulation less than 40,000).
• Researched and wrote key lifestyle trends, earning consideration via an interview to join the Sun-Times editorial board at the age 24.
• More than 20 articles published in the Sun-Times and the Daily Southtown. Two-page spread on Aug. 30 and Oct. 24, 2007
• Interviewed celebrities such as Gary Sinise, Jamie Lee Curtis, Jose Canseco, Jenna Bush, Paris Hilton, Tom Brokaw, Tim Russert, Rhea Pearlman, The Fonz, Caroline Kennedy
• Investigation on Naperville Police overtime wages was one of the most read stories of the year; publisher called it the best report under his 3-year term with the newspaper
• Broke report on Taxi cabs operating illegally in Naperville. The investigation was reported on Chicago affiliates Fox News, CBS and WBBM.

Reported, wrote and collected material with camera crew for weekend broadcasts Interviewed Barack Obama, Jesse Jackson and Hillary Clinton for broadcast; also reported on a breaking story about a murder on Chicago's West Side in a gang-ridden neighborhood. Was able to get two witnesses to go on camera NOTABLES / INTERESTSPublic relations officer for Lewis.

Master Of Science, Journalism/New Media

Bachelor’S Degree, Journalism/Business Admin