Mitchell Neirick Email & Phone Number

Northbrook, Il, Us

Provide trusted partnership and Digital Marketing expertise to drive revenue and uncover growth opportunities for B2B and B2C supply-driven organizations while coaching, mentoring, and building student and next-generation digital marketing expertise for universities including University of Wisconsin-Madison and Kansas State University.● As a consultant, I research, recommend, and execute comprehensive digital marketing programs, including organic and paid search, social media, and email campaigns.● Perform organic and UX site audits and analyze data to refine and target search and campaign strategies.● Build, implement, and enhance digital and performance marketing strategies that successfully createawareness, drive new customer acquisition, and drive traffic to B2B and B2C ecommerce websites topurchase products and increase revenue.● Act as Adjunct Instructor and Lecturer to area universities and boot camp programs sharing real-worldknowledge and practice to help mentor and grow students. Deeply engage with area universities andstudents to provide mentorship and expertise across Paid Search, Organic Search, eCommerce, and CRMbest practices and methodologies.

Westborough, Ma, Us

Established a data-driven, robust demand generation and performance marketing program for this leading provider of site and construction supplies and services while launching Website Accessibility standards to ensure site experiences were in compliance with ADA requirements.● Instituted an analytical framework for tracking and measuring marketing campaigns that provided data and metrics for the first time for this organization. Launched and implemented metrics reporting, processes, and best practices spanning all marketing outreach and marketing programs encompassing paid, organic, social, email marketing and in person events.● Spearheaded development of technically sound organic search foundation for the website, ensuring both optimal search engine performance and user accessibility.● Partnered with internal leadership and IT teams to champion adoption of current Website Accessibilitystandards across all USS website properties to ensure compliance with Web Content Accessibility Guidelines (WCAG). Worked closely with design, marketing, and external development teams to ensure structural, nonvisual, informational accessibility barriers were removed, enhancing access for all users.● Architected best-in-class demand generation and customer journey strategies, then led execution of digital marketing campaigns focused on the website UX, paid search, organic search, social media and email:o Created the website roadmap and managed the off-shore development teamo Developed the email and social media calendars and oversaw the execution● Evaluated partnership with external agency partners and recommended cost saving solutions to execute digital marketing programs in-house, maximizing realized cost savings and enhanced digital marketing performance.● Created KPI-driven customer segments and engagement journeys, utilizing A/B testing to analyzeeffectiveness & optimize performance and utilized metrics from campaign findings & A/B tests to define strategic initiatives.

Itasca, Il, Us

Created and executed digital marketing strategies that drove leads for multiple brands/websites with this manufacturer of security supplies and infrastructure.● Initiated and led digital marketing programs encompassing organic search, paid search, email/marketing automation, merchandising and social media.● Acted as HubSpot Administrator to oversee contact management, marketing automation, reporting and data cleanliness.● Oversaw the building of a new website, built with a mobile & organic search first framework.

Madison, Wi, Us

Taught courses in the Digital Marketing Certificate programLead Instructor: Search Engine Optimization (SEO), Search Engine Marketing (SEM-PPC), CRM, UI/UX

Manhattan, Ks, Us

Taught courses in the Digital Marketing Certificate programLead Instructor: Search Engine Optimization (SEO), Search Engine Marketing (SEM-PPC), CRM, UI/UX

Neenah, Wisconsin, Us

Designed and implemented a qualified lead generation program for this medical equipment manufacturing and distribution company.● Led website roadmap and digital marketing strategy across multiple channels: organic, paid, emailautomation and social media.● Delivered regular reporting on all program metrics to drive business decisions and optimize programs.

Tinley Park, Illinois, Us

Drove the execution of fully integrated and encompassing digital marketing and content strategy to maximize reach andengagement for this legacy provider of technology and data solutions and products.● Owned the marketing P&L for Canada, US and Latin American regions.● Managed and trained an 8-person marketing team.

Chicago, Il, Us

Owned and executed the ecommerce digital marketing strategy, which included digital and traditional lead generation, online sales and brand-building strategies supporting the growth and revenue of this leading provider of barcode scanning products and solutions.● Developed tailored positioning for multiple websites in their specific market segments.● Managed agency relationships to ensure successful integration into the overall marketing strategy.

Vernon Hills, Illinois, Us

Led Digital and Online Marketing initiative to drive revenue for this legacy supplier and manufacturer of scientific products and equipment.● Designed and deployed a new website including new ecommerce engine, product information management system, google analytics implementation and upgraded onsite search algorithm.● Owned ecommerce digital marketing P&L. Created and developed the Amazon strategies for both SellerCentral and Vendor Central programs.● Managed both an internal team and external agencies.● Defined the strategy for onsite search algorithm and website merchandising and generated and managed paid search campaigns to support business objectives.● Created, implemented and managed the organic search strategy.● Utilized Google Analytics, Google Search Console, Google Tag Manager and HotJar to optimize performance.

Pittsburgh, Pa, Us

Implemented a new website platform with integrated lead generation capabilities and developed the go-to-market organic search and paid search plans, strategies and reporting for this global wholesale supply organization.● Utilized Google Analytics for tracking performance and Marin Software to manage the paid search accounts.● Wrote organic search best practice guidelines and held in-house training sessions.

Chicago, Illinois, Us

Managed all facets of Pay-Per-Click (PPC) campaigns for multiple websites in the US, Canada and Mexico with this industrial supplier.● Used database marketing tools and techniques to develop online marketing campaigns that increased sales and customer retention.● Primary Endeca Merchandising business user to identify online merchandising strategies, create campaigns, and measure effectiveness.● Created and managed up-sell and cross-sell strategies throughout the website.● Fine-tuned the onsite search algorithm.● Utilized Adobe’s SiteCatalyst and Tealeaf data to identify issues and opportunities.

Chicago, Il, Us

Created customer acquisition and retention programs for clients in the pharma and insurance industries with this dynamic, health-care focused advertising and marketing agency.● Identified customer targets, developed email marketing programs and executed those plans.● Established in-house email marketing best practices.● Analyzed and reported on key performance indicators (KPIs).● Conducted and analyzed client satisfaction Net Promoter Score surveys.

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Agricultural Economics