Mitchell Neirick Email and Phone Number
Northbrook, IL, US
Mitchell Neirick's Location
Northbrook, Illinois, United States, United States
Mitchell Neirick's Contact Details
Mitchell Neirick work email
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Mitchell Neirick personal email
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Mitchell Neirick phone numbers
About Mitchell Neirick
Dynamic and results-driven Digital Marketing leader with 15+ years of experience driving success across B2B and B2C sectors with a unique expertise in B2B supply-focused industrial distribution organizations in the Chicagoland area. Expert in developing and executing digital strategies, eCommerce campaigns, and content across diverse platforms that propel overall marketing and performance marketing objectives. Proven track record of delivering impactful, data-driven solutions that accelerate business growth, enhance revenue, and boost brand visibility. Passionate about enhancing the end-user experience, with a holistic approach to optimizing onsite search, resulting in increased revenue and improved customer acquisition.Expertise:eCommerce, SEO, Paid Media, Lead Generation, Website Management, User Experience, Onsite Merchandising, Paid Search, Organic Search, Email Marketing, Marketing Automation, Customer Relationship Management, Analytics, eMarketplacesIndustries:B2B and B2C, Manufacturing, Construction Supplies, Security, Medical and Scientific Equipment, Health & Beauty, Data Solutions and Hardware, Technical Solutions, Wholesale Hardware Supplies, Agency
Mitchell Neirick's Current Company Details
N.E. Thing Digital
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Digital Marketing Consultant and Adjunct Professor and Lecturer
Northbrook, IL, US
- Website:
- nethingdigital.com
- Employees:
- 1
Mitchell Neirick Work Experience Details
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Digital Marketing Consultant And Adjunct Professor And LecturerN.E. Thing DigitalNorthbrook, Il, Us
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Digital Marketing Consultant And Adjunct Professor/LecturerN.E. Thing Digital Aug 2020 - PresentProvide trusted partnership and Digital Marketing expertise to drive revenue and uncover growth opportunities for B2B and B2C supply-driven organizations while coaching, mentoring, and building student and next-generation digital marketing expertise for universities including University of Wisconsin-Madison and Kansas State University.● As a consultant, I research, recommend, and execute comprehensive digital marketing programs, including organic and paid search, social media, and email campaigns.● Perform organic and UX site audits and analyze data to refine and target search and campaign strategies.● Build, implement, and enhance digital and performance marketing strategies that successfully createawareness, drive new customer acquisition, and drive traffic to B2B and B2C ecommerce websites topurchase products and increase revenue.● Act as Adjunct Instructor and Lecturer to area universities and boot camp programs sharing real-worldknowledge and practice to help mentor and grow students. Deeply engage with area universities andstudents to provide mentorship and expertise across Paid Search, Organic Search, eCommerce, and CRMbest practices and methodologies.
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Sr Director Of MarketingUnited Site Services Apr 2024 - Jul 2024Westborough, Ma, UsEstablished a data-driven, robust demand generation and performance marketing program for this leading provider of site and construction supplies and services while launching Website Accessibility standards to ensure site experiences were in compliance with ADA requirements.● Instituted an analytical framework for tracking and measuring marketing campaigns that provided data and metrics for the first time for this organization. Launched and implemented metrics reporting, processes, and best practices spanning all marketing outreach and marketing programs encompassing paid, organic, social, email marketing and in person events.● Spearheaded development of technically sound organic search foundation for the website, ensuring both optimal search engine performance and user accessibility.● Partnered with internal leadership and IT teams to champion adoption of current Website Accessibilitystandards across all USS website properties to ensure compliance with Web Content Accessibility Guidelines (WCAG). Worked closely with design, marketing, and external development teams to ensure structural, nonvisual, informational accessibility barriers were removed, enhancing access for all users.● Architected best-in-class demand generation and customer journey strategies, then led execution of digital marketing campaigns focused on the website UX, paid search, organic search, social media and email:o Created the website roadmap and managed the off-shore development teamo Developed the email and social media calendars and oversaw the execution● Evaluated partnership with external agency partners and recommended cost saving solutions to execute digital marketing programs in-house, maximizing realized cost savings and enhanced digital marketing performance.● Created KPI-driven customer segments and engagement journeys, utilizing A/B testing to analyzeeffectiveness & optimize performance and utilized metrics from campaign findings & A/B tests to define strategic initiatives. -
Sr Digital Marketing ManagerQmi Security Solutions Oct 2022 - Mar 2024Itasca, Il, UsCreated and executed digital marketing strategies that drove leads for multiple brands/websites with this manufacturer of security supplies and infrastructure.● Initiated and led digital marketing programs encompassing organic search, paid search, email/marketing automation, merchandising and social media.● Acted as HubSpot Administrator to oversee contact management, marketing automation, reporting and data cleanliness.● Oversaw the building of a new website, built with a mobile & organic search first framework. -
Adjunct Instructor, Digital MarketingUniversity Of Wisconsin-Madison Nov 2021 - Apr 2023Madison, Wi, UsTaught courses in the Digital Marketing Certificate programLead Instructor: Search Engine Optimization (SEO), Search Engine Marketing (SEM-PPC), CRM, UI/UX -
Adjunct Instructor, Digital MarketingKansas State University Jan 2021 - Apr 2023Manhattan, Ks, UsTaught courses in the Digital Marketing Certificate programLead Instructor: Search Engine Optimization (SEO), Search Engine Marketing (SEM-PPC), CRM, UI/UX -
Sr Manager Of Digital MarketingTidi Products Jul 2021 - Aug 2022Neenah, Wisconsin, UsDesigned and implemented a qualified lead generation program for this medical equipment manufacturing and distribution company.● Led website roadmap and digital marketing strategy across multiple channels: organic, paid, emailautomation and social media.● Delivered regular reporting on all program metrics to drive business decisions and optimize programs. -
Manager Of Integrated MarketingPanduit Oct 2020 - Jul 2021Tinley Park, Illinois, UsDrove the execution of fully integrated and encompassing digital marketing and content strategy to maximize reach andengagement for this legacy provider of technology and data solutions and products.● Owned the marketing P&L for Canada, US and Latin American regions.● Managed and trained an 8-person marketing team. -
Sr Director Digital MarketingBarcodes, Inc. Jan 2019 - May 2020Chicago, Il, UsOwned and executed the ecommerce digital marketing strategy, which included digital and traditional lead generation, online sales and brand-building strategies supporting the growth and revenue of this leading provider of barcode scanning products and solutions.● Developed tailored positioning for multiple websites in their specific market segments.● Managed agency relationships to ensure successful integration into the overall marketing strategy. -
Director Online MarketingCole-Parmer Jan 2014 - Jan 2019Vernon Hills, Illinois, UsLed Digital and Online Marketing initiative to drive revenue for this legacy supplier and manufacturer of scientific products and equipment.● Designed and deployed a new website including new ecommerce engine, product information management system, google analytics implementation and upgraded onsite search algorithm.● Owned ecommerce digital marketing P&L. Created and developed the Amazon strategies for both SellerCentral and Vendor Central programs.● Managed both an internal team and external agencies.● Defined the strategy for onsite search algorithm and website merchandising and generated and managed paid search campaigns to support business objectives.● Created, implemented and managed the organic search strategy.● Utilized Google Analytics, Google Search Console, Google Tag Manager and HotJar to optimize performance. -
Digital StrategistAnixter May 2012 - Jan 2014Pittsburgh, Pa, UsImplemented a new website platform with integrated lead generation capabilities and developed the go-to-market organic search and paid search plans, strategies and reporting for this global wholesale supply organization.● Utilized Google Analytics for tracking performance and Marin Software to manage the paid search accounts.● Wrote organic search best practice guidelines and held in-house training sessions. -
Search Engine Marketing ManagerNewark Oct 2007 - May 2012Chicago, Illinois, UsManaged all facets of Pay-Per-Click (PPC) campaigns for multiple websites in the US, Canada and Mexico with this industrial supplier.● Used database marketing tools and techniques to develop online marketing campaigns that increased sales and customer retention.● Primary Endeca Merchandising business user to identify online merchandising strategies, create campaigns, and measure effectiveness.● Created and managed up-sell and cross-sell strategies throughout the website.● Fine-tuned the onsite search algorithm.● Utilized Adobe’s SiteCatalyst and Tealeaf data to identify issues and opportunities. -
Database And Direct Marketing ManagerCloserlook Aug 2005 - Sep 2007Chicago, Il, UsCreated customer acquisition and retention programs for clients in the pharma and insurance industries with this dynamic, health-care focused advertising and marketing agency.● Identified customer targets, developed email marketing programs and executed those plans.● Established in-house email marketing best practices.● Analyzed and reported on key performance indicators (KPIs).● Conducted and analyzed client satisfaction Net Promoter Score surveys.
Mitchell Neirick Skills
Email Marketing
Marketing
Online Marketing
E Commerce
Sem
Direct Marketing
Ppc
Digital Marketing
Marketing Strategy
Integrated Marketing
Strategy
B2b
Web Analytics
Seo
Database Marketing
Market Research
Google Adwords
Analytics
Business To Business
Web Marketing
Product Marketing
Online Advertising
Online Merchandising
Endeca
Customer Acquisition
Omniture
Google Analytics
Pay Per Click
Interactive Marketing
Lead Generation
B2b Marketing
Multi Channel Marketing
E Commerce Seo
Web Strategy
Loyalty Marketing
Digital Strategy
Search Engine Marketing
Search Engine Optimization
B2c
B2c Marketing
P&l Management
Relationship Marketing
Mitchell Neirick Education Details
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Depaul Driehaus College Of BusinessMarketing -
University Of Illinois Urbana-ChampaignAgricultural Economics
Frequently Asked Questions about Mitchell Neirick
What company does Mitchell Neirick work for?
Mitchell Neirick works for N.e. Thing Digital
What is Mitchell Neirick's role at the current company?
Mitchell Neirick's current role is Digital Marketing Consultant and Adjunct Professor and Lecturer.
What is Mitchell Neirick's email address?
Mitchell Neirick's email address is mi****@****mer.com
What is Mitchell Neirick's direct phone number?
Mitchell Neirick's direct phone number is +184732*****
What schools did Mitchell Neirick attend?
Mitchell Neirick attended Depaul Driehaus College Of Business, University Of Illinois Urbana-Champaign.
What skills is Mitchell Neirick known for?
Mitchell Neirick has skills like Email Marketing, Marketing, Online Marketing, E Commerce, Sem, Direct Marketing, Ppc, Digital Marketing, Marketing Strategy, Integrated Marketing, Strategy, B2b.
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