Mitchell O'Gorman Email & Phone Number

Dublin 2, Co. Dublin, Ie

xWave Technologies is on a mission to save lives by ensuring patients get the best test first

London, Gb

Responsible for commercial strategy, business development and client relationship management for all clients of Kantar's media division in Ireland and for leading the sales team in Ireland.Kantar is a global leader in providing data and insights for leading advertisers, brand owners and agencies.

Dublin, Ie

Established and managed a joint-venture digital video agency, with Independent News and Media and Shinawil Productions as JV partners. Achieved 7-figure revenues in first 15-months of operation, specialising in the production and distribution of audience-first digital video in partnership with brandsManaged all elements of business including new product development, marketing, finances, operations and HR Developed strategic partnerships to enable growth into new areas including AR/VR, B2B communications and platform building

Dublin, Ie

Worked with INM’s multi-disciplinary teams (product development, data science, editorial, sales and marketing) to deliver a range of innovative digital services to drive increased revenues for the business, at a time of decreasing digital advertising revenues. Brought to market Offscript (video production) and Creators.ie (influencer marketing) Introduced Design Thinking as methodology for responding to client briefs in a more client-centric manner. Leveraged off INM’s consumer research panels to provide key customer insights to inform briefs, leading to award-winning campaigns with global brands including Heineken, Unilever, General Mills and Vodafone.Worked on the integration of business analytics to INM’s new CRM (Adpoint) in order to better understand lead conversion rates. This includes incorporating and correctly tagging sources all new leads to better understand which marketing and sales events and activities delivered the highest return on investment

Dublin, Ie

Hired into the business to develop a range of digital branded content products and associated analytical tools for Ireland’s largest media group. Development of new products involved working closely with INM’s data science and product development teams using Agile principlesEducated and supported a team of over 50 salespeople in selling new solutions across INM’s digital, print, audio and experiential platformsRecruited and mentored INM’s digital campaign team including branded content editor, design team, videographers and social media manager Developed close relationships with C-suite leaders in media and advertising agencies to enable for development of new digital advertising products with client requirements at their heart Responsible for data analysis and optimisation of all integrated marketing campaigns across print, digital, video, experiential and social channels

Dublin 12, Ie

Innovation Coach for Ireland’s first network dedicated to the creative industries, CreativeD. Trained in Design Thinking, CO-STAR and Rapid Ideas Improvement methodologies by the Enterprise Development GroupLead Economic Impact Consultant for Ireland’s second largest free family event, the Laya City Spectacular. Led data research team, interrogated data collected using filters and Excel pivot tables and created report of key findings and recommendations to Failte Ireland’s head economistProject Manager for the creation of an eCommerce marketplace for creative SMEs from across Northern Europe Project Manager for a €5m EU-funded bioenergy project, BioPAD. Recruited project partners, established and monitored achievement of project KPIs and led project reporting and communicationsAwards Manager of the David Manley Emerging Entrepreneur Awards. Developed and implemented strategic plan for Ireland’s leading awards for emerging entrepreneurs from the social, arts and business spheres

Yerevan, Yerevan, Am

Key Responsibilities:- Monitoring field research staff; dealing with any queries; coding; editing; training new staff; coordinating field interviewers; supervising ad hoc tests

Certificate, Design Thinking For The Greater Good

Screen Leaders Strategy Programme

Professional Diploma, Digital Marketing

Ba Hons, International Marketing With Languages