Mitchell Palm Email & Phone Number

Phoenix, Az, Us

City Of Industry, Ca, Us

● Codes Salesforce Marketing Cloud templates in Content Builder using HTML/CSS for optimal email rendering● Uses Salesforce Marketing Cloud Automation Studio to create send activities and deploy all emails● Adheres to strict brand, accessibility, and retail compliance guidelines including CAN-SPAM and FDIC laws● Executes A/B testing to analyze subject lines, creative, and how overall content aids to email effectiveness● Maintaining an above average industry open rate of 27% in the retail industry across all send campaigns● Reporting critical key email marketing metrics and KPIs including open rate, click through rate, conversions, etc● Applies AMPscript and SQL to find solutions to template and deployment challenges● Constructs email marketing automation sequences within the CRM based off B2B and consumer interaction● Utilizes Litmus software to maximize deliverability, capabilities, and optimize email inbox placement

Minneapolis, Mn, Us

● Collaborated with various business lines to create customized content for email messages and journey campaigns● Coded Salesforce Marketing Cloud templates for optimal rendering with copy, images, and layout in mind● Deployed emails utilizing data lists, data extensions, dynamic content, and provided post-campaign reporting● Collected campaign assets, documentation, evidence, and analysis for future corporate audits● Utilized Inboxable software to maximize deliverability capabilities and optimize email inbox placement● Adhered to strict brand, accessibility, and financial compliance guidelines including CAN-SPAM and FDIC laws● Coached business lines about best email practices and consumer marketing tactics for increased click conversions

Wilmington, Delaware, Us

● Optimized personal loan, credit card, and consumer financial health emails in Salesforce Marketing Cloud● Updated and deployed ongoing stakeholder journeys, automations, and campaigns across various business units● Managed multiple email marketing project deadlines while simultaneously tracking metrics and revenue in Google Analytics● Analyzed reporting to identify potential variants to test in journeys and campaigns for growth opportunities● Utilized proficiency with AMPscript and SQL to find solutions to campaign challenges● Conducted thorough financial audits of previous email journey sends for various banking institutions

Mount Laurel, Nj, Us

● Performed thorough housing market research to better comprehend prevailing consumer behaviors● Organized, curated, and executed email list conditions through segmentation and tagging to increase engagement● Collaborated with copywriters and graphic designers to maximize brand messaging, layout, and email appearance● Executed A/B testing to analyze subject lines, creative, and how overall content aids to email effectiveness● Maintained an above average industry open rate of 31% in the housing market across all campaigns● Reported critical key email marketing metrics and KPIs including open rate, click through rate, conversions, etc● Constructed email marketing automation sequences within the CRM based off B2B and consumer interaction● Adhered to all CAN-SPAM laws while testing deliverability optimization across email service providers● Reviewed aspects of former campaign strengths and weaknesses for further potential optimization

Round Rock, Texas, Us

● Responsible for owning full-funnel planning, execution of demand creation, and conversion through email● Oversaw complex audiences with U.S. small business email versioning● Executed ongoing revenue emails tied to campaign roadmap and key transactional events● Managed email roadmap and requests to ensure on-time delivery● Supported tier 1 product launch and email capture campaigns● Drove email acquisition efforts in partnership with other vehicles and the Dell.com team● Built, test, and deployed email campaigns including A/B tests, audience splits, and dynamic personalization

● Managed B2C and B2B email marketing campaigns for six brands internationally across various industries● Generated gross revenue in online ecommerce sales of over $600,000 in 2019 from emails● Maximized email open rate in relation to industry standards with an average of 18%● Analyzed reporting from Google Analytics for monthly sales and metric reporting● Optimized and installed email marketing automations and active campaigns utilizing A/B testing● Instituted best email practices regarding content for professionally written text, images, and video in emails to convey brand messaging● Reviewed various email service providers to determine migration was needed, and spent time/resources improving current ESP

Los Angeles, California, Us

● Developed online marketing strategies and solutions for both motorcycle consumers and dealerships● Utilized expertise in Google Analytics, Google Ads, and paid social media ads to increase ROI by 23% YOY● Executed responsibilities including monitoring all company marketing metrics including KPIs, CTR, and all ROI● Monitored all updates to websites, content writing, and managed all traditional social media channel solutions● Improved Facebook views, likes, posts, and comments 54% monthly for increased exposure online and revenue● Designed all published print ads, brochures, pamphlets, banner ads, and organized trade shows and events● Created and distributed all physical mailers, email blasts, surveys, press releases, and rewards programs

Beverly Hills, Ca, Us

● Managed all office IT including equipment, servers, hardware, software, and aided in setting up for live auctions● Assisted auction consignors with signing up, auction questions, and any issues before or after bidding● Utilized software programs such as Excel, SAM, and others to manage live auctions● Charged with lotting, spreading, proofing, uploading, and managing all auction inventory on company websites● Assisted with post auction invoicing, tracking data, and billing to clients who had participated in each auction● Sent press releases about upcoming auctions, their items, estates, and provenances to AP, Reuters, etc

Culver City, Ca, Us

● Provided expert SEO research and online digital marketing analysis to create PowerPoint presentations to showcase to business owners new growth opportunities for their companies from online traffic● Analyzed elements of potentially-new clients organic SEO including website construction, development, coding, design, keyword research, content writing, e-commerce optimization, click-through-rate, and landing pages● Researched optimization of new clients local SEO listings/directories, all forms of paid media advertising, and social media management in efforts to improve revenue verticals for various business industries

Bachelor Of Science - Bs, Marketing & Business Administration

High School Diploma