Wordsmith & Strategic Director
Neso
Neso was created during the first Web3 bubble. Started out assisting marketing campaigns on social media, from Tai Lopez, Lil-Baby to Mark Cuban owned projects. Internally we recognized this as an historically unprecedented opportunity to crowd fund. This birthed two projects. Metaworld and Fanalyst. The industry was wrought with unfulfilled promises and scams. To differentiate ourselves we invested a copious amount of time and money into making a project with real value, before debuting… Show more Neso was created during the first Web3 bubble. Started out assisting marketing campaigns on social media, from Tai Lopez, Lil-Baby to Mark Cuban owned projects. Internally we recognized this as an historically unprecedented opportunity to crowd fund. This birthed two projects. Metaworld and Fanalyst. The industry was wrought with unfulfilled promises and scams. To differentiate ourselves we invested a copious amount of time and money into making a project with real value, before debuting anything to the market. What we underestimated was the fragility of the space and we missed our window of attention to launch our projects with crypto backing.Metaworld was an altered history of anthropological and cosmological evolution. Deep sci-fi, the narrative was going to craft itself around polarising points of cultural contention and extrapolations of technology in the past and future. I wrote a novella to begin the world building process and project managed the website, character and trailer design. We wanted to partner with Amazon Prime Video, HBO, Netflix or any capitalized studio to make the next sci-fi cult classic. We interviewed script writers and entertained building a writing room. We wanted the world to be cool enough and the narrative strong enough to be valuable without NFT's or crypto financial levers. End goal was license the IP for a video game, series of books (manga style) and a streaming series or full length feature film.Fanalyst initially was made with the intention of creating a new form of gamified social interaction, live trivia and stadium competition. Elements of a podcast, gameshow and community within a mobile app. The company raised money and has been developing a full stack application behind the scenes. I was involved in the initial conceptualization, copy writing and deck design. Show less