In my role as a Digital Marketing Coordinator and PPC Lead Generator, I develop and execute targeted digital strategies to drive patient acquisition and support healthcare initiatives. Highlights include:• Driving Patient Acquisition: Developed and managed search campaigns that increased visibility and engagement across primary care, cardiology, and sports medicine. The Urgent Care campaign, for example, achieved a 13.88% CTR and over 68,000 clicks in 2024.• Specialty Focus Success: Led high-performing campaigns that contributed to empanelment for primary care providers and effectively directed new patients to an orthopedic specialist.• High-Impact PPC Management: Managed successful Google Ads and Performance Max campaigns, such as the AOSI Location/Provider Ads, which achieved over 29,000 clicks and a 0.42% CTR at a low average CPC of $0.20.• Cross-Functional Collaboration: Work closely with internal teams to align on messaging and ensure a cohesive brand presence across digital platforms.Through data-driven decision-making, I continually optimize campaigns to ensure alignment with organizational goals and audience needs, achieving meaningful engagement in a competitive landscape.

In my role as a Digital Marketing Specialist at Firelands Health, I was responsible for leading various marketing initiatives, both online and offline, to promote the services of Firelands Health and Firelands Physician Group. My contributions and skills in this role included:• Multi-Channel Campaign Execution: Created and launched targeted paid social media and Google Display campaigns, boosting program awareness and engagement.• Total Joint Booklet Development: Led the creation of a 50-page patient booklet, attending surgeries to capture essential photos and videos, ensuring informative, patient-centered content from preparation through recovery.• Search & Social Success: Managed Google Ads and applied SEO tactics to secure high search rankings while fostering community engagement on Facebook.• Advanced Tool Proficiency: Utilized BrightEdge, Yext, Google Analytics 4, and Constant Contact to optimize campaigns and strengthen brand presence across digital platforms.

II joined Altitude as a Floor Manager and quickly advanced to overseeing operations and marketing across multiple locations. Key contributions included:• Leading a Large Team: Managed 150+ employees across two parks, focused on building a positive, efficient workplace and keeping morale high.• Running Park Operations: Oversaw daily park activities, including maintenance, safety, and customer service, to keep everything running smoothly.• Driving Marketing Efforts: Created targeted paid social campaigns promoting birthday party deals, which increased party bookings and attracted new visitors.• Boosting SEO and Content Marketing: Developed SEO strategies and created blog content to improve search visibility, successfully landing one of our content updates in the local 3-pack for top search queries.