Mitchell Rosenthal

Mitchell Rosenthal Email and Phone Number

Email Marketing
Mitchell Rosenthal's Location
New York, New York, United States, United States
Mitchell Rosenthal's Contact Details

Mitchell Rosenthal personal email

n/a
About Mitchell Rosenthal

Experienced CRM performer with a demonstrated history of deliverability success, above average engagement, and industry knowledge. Skilled in ideation, implementation, and motivation.

Mitchell Rosenthal's Current Company Details

Email Marketing
Mitchell Rosenthal Work Experience Details
  • Bankrate, Inc.
    Sr. Manager, Email Marketing
    Bankrate, Inc. Jan 2016 - Nov 2018
    Greater New York City Area
    Email product owner, responsible for CRM strategy, vision, and implementation. Directed email and related data migration to Salesforce ESP and overhauled entirety of email inventory with respect to design, content, and targeting, more than doubling performance metrics. Quadrupled email-generated revenue utilizing data-driven segmentation. Leveraged personalization, relevance, and other optimization techniques to improve engagement, retention, deliverability, and inbox placement while reducing… Show more Email product owner, responsible for CRM strategy, vision, and implementation. Directed email and related data migration to Salesforce ESP and overhauled entirety of email inventory with respect to design, content, and targeting, more than doubling performance metrics. Quadrupled email-generated revenue utilizing data-driven segmentation. Leveraged personalization, relevance, and other optimization techniques to improve engagement, retention, deliverability, and inbox placement while reducing unsubscribe rate and spam complaints. Show less
  • Epsilon
    Director, Digital Marketing Strategy
    Epsilon Jun 2013 - Jan 2016
    Greater New York City Area
    Client-facing position within Epsilon's Email Center Of Excellence, interacting with client CMOs and Media Managers. Development and execution of comprehensive email marketing strategies. Planned growth of client account email programs, identified new opportunities to improve ROI through products, offers, and contact strategies. Ensured quality execution of regular CRM communications and campaigns while driving new customer activation, retention, and loyalty programs. Identify opportunities… Show more Client-facing position within Epsilon's Email Center Of Excellence, interacting with client CMOs and Media Managers. Development and execution of comprehensive email marketing strategies. Planned growth of client account email programs, identified new opportunities to improve ROI through products, offers, and contact strategies. Ensured quality execution of regular CRM communications and campaigns while driving new customer activation, retention, and loyalty programs. Identify opportunities across business lines to maintain and grow client revenue. Show less
  • The College Board
    Director - Email Services
    The College Board Sep 2000 - Jun 2013
    Built department from single person operation to team of 10 skilled email professionals executing over 1,500 campaigns annually and more than 450 event-triggered templates, generating $30 million in revenue. Provided oversight of CRM initiatives, established processes, standardized procedures, list management, segmentation requirements, subscription maintenance, analysis, scheduling, and ongoing process improvements.
  • College Board Online
    Site Manager
    College Board Online Oct 1996 - Sep 2000
    Greater New York City Area
    Responsible for implementation of business requirements, migration and management of web pages, and maintenance of online store catalog.

Mitchell Rosenthal Skills

Nonprofits Information Architecture Program Management Direct Mail Staff Development Strategy Project Planning User Experience Digital Media Content Management Social Media Online Marketing Creative Direction Editing Management Marketing Project Management

Mitchell Rosenthal Education Details

Frequently Asked Questions about Mitchell Rosenthal

What is Mitchell Rosenthal's role at the current company?

Mitchell Rosenthal's current role is Email Marketing.

What is Mitchell Rosenthal's email address?

Mitchell Rosenthal's email address is mr****@****ate.com

What is Mitchell Rosenthal's direct phone number?

Mitchell Rosenthal's direct phone number is +191743*****

What schools did Mitchell Rosenthal attend?

Mitchell Rosenthal attended State University Of New York College At Oswego.

What skills is Mitchell Rosenthal known for?

Mitchell Rosenthal has skills like Nonprofits, Information Architecture, Program Management, Direct Mail, Staff Development, Strategy, Project Planning, User Experience, Digital Media, Content Management, Social Media, Online Marketing.

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