Mitchell Steinberg Email & Phone Number

New York, NY, US

Milan, IT

· Leading DTC E-commerce for Millie Bobby Brown’s Florence by Mills Beauty and Blake Lively’s Blake Brown (Winner of the 2024 WWD Beauty Inc Newcomer Award)· Developing the performance marketing strategy which includes Paid Media, TikTok Shop & Affiliate Marketing which is delivering 40% of sales with an $8:1 ROAS· Leading SEO efforts to increase Domain.

Brooklyn, New York, US

· Delivered +25% YOY DTC e-commerce growth across Website, App and Subscriptions· Focused on SEO, CRO, AOV & other KPIs· Revamped loyalty program to deliver the highest value to consumers & our business · Created engaging content marketing & promotional marketing strategies to deliver ROI· Developed a multi-million-dollar affiliate program, achieving $300K.

Rochester, New York, US

· Modernizing the digital strategy of the Wine & Spirits division, 19 brands including The Prisoner Wine Co., Robert Mondavi and Meiomi, evangelizing, educating, & implement innovative practices.· Building a team of 14 to support e-commerce strategy (e-com/paid media managers, analysts, etc.)· Owning the P&L, delivering +46% YOY revenue growth & building.

Paris, FR

· Led a team of 4 direct reports: e-com mngr., CRM mngr., Organic Social mngr. & paid media mngr.· Responsible for the Professional Hair Care portfolio e-com growth (Redken, Matrix, Pureology, etc.)· Achieved +154% YOY revenue via content-to-commerce experiences & a social commerce innovation.

Paris, FR

· Accountable for e-commerce P&L including sales, operating expenses, and promotions. · Delivered +150% performance growth across paid channels including search, social, display, retargeting, programmatic, affiliate and card driven offers campaigns.· Achieved A+ global SEO ranking by resolving technical errors, developing gap analysis to drive content.

Paris, FR

· An e-commerce rising star accountable for website performance, efficiently drove qualified web traffic via lead-gen, SEO and consumer referrals in support of channel demand & buyer file growth goals. · Managed all performance marketing: Paid Search (Google AdWords & Bing Ads), Retargeting (Criteo), Affiliate (Rakuten), & Social (FB & Pinterest) ensuring.

New York, New York, US

• Implemented new marketing initiatives that increased sales/profitability through Spiegel.com.
• Targeted users online via PPC (Google AdWords & Bing Ads) & SEO efforts> Researched extensive keywords and ad copy (Exact and Broad Modified)> Optimized and expanded campaigns (Brand-specific, Product-specific &.
• Partnered with Social/PR Manager to increase brand awareness/sales through Facebook and Twitter> Used data from our NetSuite CRM platform to create customer profiling for targeting> Targeted users with custom Listrak.
• Maximized revenue opportunities through our Linkshare Affiliate Network> Managed and recruited publishers> Established relationships with top fashion & promotional websites> Kept promotions and creative fresh &.
• Created and implemented online partnerships with non-competing e-retailers> Developed and executed cross-promotional campaigns with content partners such as Gothamist, Inside Hook, PureWow, Tasting Table, Smith Hotels.
• Re-targeting (Criteo)

San Francisco, California, US

• Responsible for the development and implementation of effective strategies to drive continuous sales of Jewelry & Watches through the Ice.com Website and Email.
• Managed product merchandising through the Ice.com website.
• Responsible for planning, creating and executing a seasonal marketing calendar.
• Developed marketing content for all email and Ice.com home page campaigns.
• Implemented new interactive strategies focused on retention and social engagement.
• Oversaw the long term growth of the ICE Rewards customer loyalty program.

New York, NY, US

• Responsible for customer retention of physicians and other healthcare professionals who participated in Medical Education programs or completed Pharma-related Market Research studies.
• Maximized the lifetime value of customers across all U.S and International business units.
• Managed the incentive payment processing & fulfillment functions.
• Identified and implemented new strategies for global incentives.
• Increased long-term member engagement.
• Reduced overall costs.

Bridgewater, New Jersey, US

• Responsible for increasing customer retention globally across all online market research panels, including participants in our B2B panel.
• Developed new email campaigns that led to an increase in response and re-engagement.
• Provided content for new retention-focused creatives.
• Created greater message continuity between acquisition & retention campaigns.
• Analyzed incentive data to report progress and recommend enhancements to loyalty program.
• Reduced panel recruitment costs through CPA Affiliate marketing efforts.

New York, NY, US

• Created loyalty programs for a client portfolio that included Citibank, Discover Card, First Caribbean International Bank, GEICO, H&R Block and Hearst Publications.
• Oversaw strategic implementation and measurement/optimization of communication plans.
• Created campaigns that were focused on retention & maximizing customer life-time value.
• I was the point-person on strategic and broader implementation questions.
• Worked seamlessly with Print and Digital teams.
• Independently identified strategic partners.

Education record

Education record