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A New York based, high energy, results-oriented Ecommerce & Digital Marketing leader with over 20 years of multi-industry, global experience at both startup and Fortune 500 companies. Recognized for innovative online growth marketing tactics for customer acquisition & retention and go-to-market strategies. Nominated for Rakuten’s Golden Link Lifetime Achievement Award for developing a multi-million-dollar program at L'Oreal and a Talent for building cohesive teams with strong problem-solving skills.Proven track record of:►Driving double-digit growth for luxury and beauty brands across various sizes through comprehensive marketing strategies.►Responsible for the profitable execution of paid Digital Marketing channels including paid search, paid social, display, retargeting, programmatic, affiliate and card driven offer campaigns.►Led a $50M luxury brand to achieve SEO Excellence optimizing the D2C site to ensure 0 tech errors, developed a gap analysis that drove the content strategy & ensured all site content was positioned to rank highly.►A champion for Customer Loyalty developing programs that have achieved over 1MM+ opt-ins and increased customer LTV including purchase frequency, recency and spend online or in store.►Managing multi-million-dollar budgets, driving positive ROI yet always seeking cost-savings opportunities.►A leader and coach responsible for developing talent, leveraging team strengths and guiding teams to improve upon their areas of opportunity. Specialties: Ecommerce Growth, Customer Experience Optimization, Loyalty & Retention Strategies, Digital Product Development, Community Development, Incentives & Promotions, Promotional Ideas, Email Marketing, Affiliate Marketing, Content Marketing, Statistical Analysis, Cost-Reduction Strategies.Past Clients;1-800-Flowers, Amazon, Barnes & Noble, Bed Bath & Beyond, Cay Skin, Charming Shoppes, Choice Hotels, Citibank, COSTCO, Discover, ELF Cosmetics, Enterprise Rent-A-Car, Finish Line, GEICO, Hearst (Good Housekeeping & Marie Claire), M.M. Lafleur, Payless, PETCO, Sally Beauty, SKECHERS, Southwest Airlines, Vitamin World, ZALES and many more.
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Vice President EcommerceAnotoNew York, Ny, Us -
Vice President EcommerceGive Back Beauty Jul 2024 - PresentMilan, It· Leading DTC E-commerce for Millie Bobby Brown’s Florence by Mills Beauty and Blake Lively’s Blake Brown (Winner of the 2024 WWD Beauty Inc Newcomer Award)· Developing the performance marketing strategy which includes Paid Media, TikTok Shop & Affiliate Marketing which is delivering 40% of sales with an $8:1 ROAS· Leading SEO efforts to increase Domain Authority, Page Ranking and drive incremental Organic traffic· Implementing CRO E-commerce strategies that generated a +203% YOY conversion rate· Enhancing data capabilities to better understand, target and serve our customers with personalized experiences. -
Vice President EcommerceHeatonist Jan 2024 - Jun 2024Brooklyn, New York, Us· Delivered +25% YOY DTC e-commerce growth across Website, App and Subscriptions· Focused on SEO, CRO, AOV & other KPIs· Revamped loyalty program to deliver the highest value to consumers & our business · Created engaging content marketing & promotional marketing strategies to deliver ROI· Developed a multi-million-dollar affiliate program, achieving $300K FY24 sales vs $30K FY23 sales· Drove growth behind TikTok Shop, Criteo display retargeting, Afterpay Buy Now Pay Later, UpSellIt abandonment campaigns, American Express card offers, and more! -
Senior Director D2C E-CommerceConstellation Brands Jun 2022 - Dec 2023Rochester, New York, Us· Modernizing the digital strategy of the Wine & Spirits division, 19 brands including The Prisoner Wine Co., Robert Mondavi and Meiomi, evangelizing, educating, & implement innovative practices.· Building a team of 14 to support e-commerce strategy (e-com/paid media managers, analysts, etc.)· Owning the P&L, delivering +46% YOY revenue growth & building multi-year plans to deliver growth.· Overseeing reporting and analyses capabilities, providing forecasting to Senior Management.· Selecting e-commerce vendors, negotiating contracts, and managing vendor relationships.· Driving omni-channel success across Hospitality, Wine Club Subscription & e-Retail Drizly & Instacart.· Increasing Customer Acquisition through SEO excellence, consumer advocacy and efficient media investments across Paid Search, Social, Affiliate & Direct Partnerships delivering all-time-high’s 6% CONV, $4 ROAS and the highest contributions from new customers. -
Assistant Vice President Ecommerce Hair.ComL'Oréal Nov 2021 - Jun 2022Paris, Fr· Led a team of 4 direct reports: e-com mngr., CRM mngr., Organic Social mngr. & paid media mngr.· Responsible for the Professional Hair Care portfolio e-com growth (Redken, Matrix, Pureology, etc.)· Achieved +154% YOY revenue via content-to-commerce experiences & a social commerce innovation. -
Director, Ecommerce & Digital Marketing - Kerastase & Shu UemuraL'Oréal Dec 2016 - Nov 2021Paris, Fr· Accountable for e-commerce P&L including sales, operating expenses, and promotions. · Delivered +150% performance growth across paid channels including search, social, display, retargeting, programmatic, affiliate and card driven offers campaigns.· Achieved A+ global SEO ranking by resolving technical errors, developing gap analysis to drive content strategies and ensuring all site content is positioned to rank highly.· Increased customer LTV including purchase frequency, recency & spend by measuring audience performance & implementing data-driven marketing campaigns focused on segmentation & messaging.· Forecasted with Demand Planer to ensure always-on inventory levels and minimum OOS occurrences. · Coached team members leveraging their strengths & guiding improvement within areas of opportunity.
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Senior Manager, Ecommerce & Digital Marketing - Kérastase & Shu UemuraL'Oréal Jun 2015 - Dec 2016Paris, Fr· An e-commerce rising star accountable for website performance, efficiently drove qualified web traffic via lead-gen, SEO and consumer referrals in support of channel demand & buyer file growth goals. · Managed all performance marketing: Paid Search (Google AdWords & Bing Ads), Retargeting (Criteo), Affiliate (Rakuten), & Social (FB & Pinterest) ensuring investments delivered forecasted traffic/buyers.
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Senior Marketing ManagerSpiegel Nov 2013 - May 2015New York, New York, UsImplemented new marketing initiatives that increased sales/profitability through Spiegel.com.• Targeted users online via PPC (Google AdWords & Bing Ads) & SEO efforts> Researched extensive keywords and ad copy (Exact and Broad Modified)> Optimized and expanded campaigns (Brand-specific, Product-specific & Category Promotions)> Developed strategies that enhanced website for better SEO results/rankings • Partnered with Social/PR Manager to increase brand awareness/sales through Facebook and Twitter> Used data from our NetSuite CRM platform to create customer profiling for targeting> Targeted users with custom Listrak email campaigns segmented by user behavior• Maximized revenue opportunities through our Linkshare Affiliate Network> Managed and recruited publishers> Established relationships with top fashion & promotional websites> Kept promotions and creative fresh & enticing for publishers> Ensured that our offer was competitive & compelling• Created and implemented online partnerships with non-competing e-retailers> Developed and executed cross-promotional campaigns with content partners such as Gothamist, Inside Hook, PureWow, Tasting Table, Smith Hotels, Cool Material, Pandora, & ValetMag.com. > Marketplaces (FindGifts.com, Houzz.com, Shopping.com, Shopzilla.com)• Re-targeting (Criteo) -
Director Of Marketing & LoyaltyIce.Com Nov 2012 - Oct 2013San Francisco, California, UsResponsible for the development and implementation of effective strategies to drive continuous sales of Jewelry & Watches through the Ice.com Website and Email.• Managed product merchandising through the Ice.com website.• Responsible for planning, creating and executing a seasonal marketing calendar.• Developed marketing content for all email and Ice.com home page campaigns.• Implemented new interactive strategies focused on retention and social engagement.• Oversaw the long term growth of the ICE Rewards customer loyalty program.• Set membership goals, develop strategies and tactics to achieve them and measure success.• Partnered with internal teams to create communications in support of program objectives. • Tracked and reported loyalty program financial performance indicators to determine profitability.• Captured insights (products purchased, spend thresholds, purchase frequency, etc.).• Evaluated program and membership data in order to enhance the program value proposition.• Provided visibility into program performance and recommendations to senior management. -
Director, Customer Retention & ProductivityPsl Group Aug 2010 - Sep 2012New York, Ny, UsResponsible for customer retention of physicians and other healthcare professionals who participated in Medical Education programs or completed Pharma-related Market Research studies. • Maximized the lifetime value of customers across all U.S and International business units.• Managed the incentive payment processing & fulfillment functions.• Identified and implemented new strategies for global incentives.• Increased long-term member engagement.• Reduced overall costs.• Developed our Email campaign infrastructure & managed the business requirements.• Led internal teams to deliver against goals with the appropriate sense of urgency & focus.• Served as an authority for legal-related issues related to marketing and incentive law. -
Director, Customer Retention & AnalyticsLightspeed Research Jun 2008 - Jul 2010Bridgewater, New Jersey, UsResponsible for increasing customer retention globally across all online market research panels, including participants in our B2B panel.• Developed new email campaigns that led to an increase in response and re-engagement.• Provided content for new retention-focused creatives.• Created greater message continuity between acquisition & retention campaigns.• Analyzed incentive data to report progress and recommend enhancements to loyalty program.• Reduced panel recruitment costs through CPA Affiliate marketing efforts.• Identified and secured partnerships that acquired new customers and increased community size.• Worked with business analysis team to ensure better data collection. -
Manager, Loyalty MarketingAffinity Solutions Jun 2000 - Jun 2008New York, Ny, UsCreated loyalty programs for a client portfolio that included Citibank, Discover Card, First Caribbean International Bank, GEICO, H&R Block and Hearst Publications.• Oversaw strategic implementation and measurement/optimization of communication plans.• Created campaigns that were focused on retention & maximizing customer life-time value. • I was the point-person on strategic and broader implementation questions. • Worked seamlessly with Print and Digital teams. • Independently identified strategic partners. • Implemented cross-channel marketing initiatives (coupon booklets, email campaigns, direct mail, statement inserts and magazine inserts).• Developed and nurtured client relationships. • Attended, presented and provided counsel at all significant agency-client meetings. • Provided leadership in developing, negotiating and implementing creative media solutions. • Responsible for overall media planning.• Accountable for all communication and media deliverables.
Mitchell Steinberg Skills
Mitchell Steinberg Education Details
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Hunter College -
Nichols College
Frequently Asked Questions about Mitchell Steinberg
What company does Mitchell Steinberg work for?
Mitchell Steinberg works for Anoto
What is Mitchell Steinberg's role at the current company?
Mitchell Steinberg's current role is Vice President Ecommerce.
What is Mitchell Steinberg's email address?
Mitchell Steinberg's email address is ms****@****ail.com
What is Mitchell Steinberg's direct phone number?
Mitchell Steinberg's direct phone number is +331475*****
What schools did Mitchell Steinberg attend?
Mitchell Steinberg attended Hunter College, Nichols College.
What are some of Mitchell Steinberg's interests?
Mitchell Steinberg has interest in Children.
What skills is Mitchell Steinberg known for?
Mitchell Steinberg has skills like Email Marketing, Online Marketing, Direct Marketing, Marketing, Customer Acquisition, Marketing Strategy, Affiliate Marketing, Digital Marketing, Online Advertising, Strategy, Crm, Market Research.
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