With more than 25 years in the software, solutions and IT services business I’ve seen it all. This business has given me the opportunity to research potential new markets, design and implement new products and services, promote, sell, and then deliver them. My clients have ranged from the small and medium business sector to large global enterprises.I’m Mitch Federman, and today I combine my knowledge of the workings of business and industry with a passion for writing and promotion to educate and assist business and technical professionals in obtaining new positions or careers. The parallels are apparent: Market Research: Target companies of interest – mission, culture, commercial and financial status, news, leadership, potential contacts. Brand Identification: Understand the needs of your prospective employer and why s/he is hiring for this position. Build a positive and professional image that demonstrates previous success in solving similar problems. Communication: Develop messaging that conveys your brand to your targeted audience, Promotion: Consistently market that message through all channels of communication – social networking, social media, resumes, cover letters, and most importantly, LinkedIn. Sales: Use a consultative sales approach. Establish rapport. Validate needs. Demonstrate confidence, and the familiarity gained from your research, Share success stories. Close the “sale”.These techniques work. In the six years I’ve led my job-seeker support group, I’ve welcomed about 350 people to our meetings. To date 225 have achieved the positions they’ve sought, or have developed businesses of their own.I believe LinkedIn offers the possibility for building actual relationships, not just an internet connection. If you wish more details, please feel free to contact me at mitchfedm@gmail.com or via phone at 215-200-9035.