Mitch Friedman Email & Phone Number

Dallas, Texas

Responsible for the ultimate strategic intent and visual appeal that helps communicate the success of a project. Heads a department of designers and writers while offering team leadership and more importantly - motivating, inspiring and mentoring.• Concept Development• Brand Alignment• Directs Projects• Delegation• Partnerships• Leadership• Builds relationships internally and externallyThe desire for greater personal contribution beyond what is expected from the client and myself.

• Consultation services in Art Direction, creative strategy, graphic design, digital marketing & broadcast.• Projects include: Interactive design, Digital Marketing, Strategic Search Engine Marketing (SEM/SEO) by graphic initiatives, Broadcast (TV & Radio), animation, original on-air promotional packaging and Print; includes: branding, ad development, direct mail, collateral and outdoor.

• Spearheaded creative in interactive design for search marketing campaigns, i.e.: Google, Yahoo! & MSN. • Develop design solutions that increased online conversion and established new B2B initiatives specifically for products in the retail vertical.• Created original brand strategies for Fortune 500 retail clients and multiple third party channels.• Focus on software integration of proprietary search engine optimization techniques for national retail clients that enhance brand, product and overall relevancy through design.• Initiate new brand identities for top products through unique micro-site domains.• Responsible for client expectations, account management and supervised design and copywriting staff.

Interactive Agency specializing in Design, Development and Content of websites for National & Local News Stations throughout U.S. markets.• Responsible for implementing cross-branded web solutions from on-air to online using WorldNow proprietary software models.• Established, Managed & Hired a design team for the Dallas satellite office.• Set guidelines for creative/client relationships with interdepartmental managers.• Managed all aspects of creative projects from concept to completion.

• Created original branding concepts for mid-market and local television stations nationwide.• Designed broadcast animation packages, station logos & on-air set development and all print collateral.

• Design, direct and present original promotional packages and visual effects animation for broadcast, film and advertising.• Supervised a staff of Designers, Art Directors, Digital Compositors and Editors throughout production & post-production.• Responsible for managing team creative, implementing departmental operations and structuring creative personnel. • Manage all pre & post-production creative budgets on a “Design to Cost” analysis.Clients included: CBS, NBC, HBO, ESPN, Discovery Channel, Paramount, MGM/UA, Grey Advertising, & Bates USA.

• Developed forward facing relationships with Network Executive Producers and V.P.’s of Advertising & Promotion, Sports, News and Entertainment.• Created broadcast graphics for network ID’s, station redesigns, network show-opens and concept strategy for original promotional packages.• Designed and Art Directed main title sequences for feature films and developed visual effects creative for multiple commercial projects.

• A design assistant to the Creative Director during all phases of video and film production.• Art directed digital artists and on-line editors.• Designed & illustrated storyboards.