Mitch La Grow Email & Phone Number

United States

Sustainability-driven company with the primary focus to create better products guaranteed diversion from landfill all while motivating and rewarding the consumerPartner/EVP Sales • Developed a three-tiered strategy:o “Create” better products that deliver against sustainability goals for all customerso “Collect” and divert all compostable and recyclable materials while giving customers verified resultso “Connect” and reward consumers through a platform driving strong data-driven feedback for both the customers and the consumers

Chicago, Illinois, United States

Consulting agency focused on creating strategic partnerships, designing sales strategies, and developing growth strategies to increase revenue for clients with an eye toward environmental and sustainability goalsPartner Jan 2018 – Feb 2021• Established this start-up company that focused on creating a positive impact on the environment by eliminating most of the plastic contained in food service packaging with a primary client being the United States Olympic Committee Museum• Clients included the Clippers, LiveXLive, and MLR.

World’s largest live entertainment companyVice President Alliances and Partnerships • Create revenue by developing relationships/partnerships between Fortune 500 companies and all divisions of Live Nation• Hired and mentored junior sales executives assisting them to hit their sales targets• Designed and set commission schedules for the sales team• Built internal and external relationships to build a strong sales pipeline• Targeted brands and marketing agencies directly. Such examples are Upshot, VMLY&R, CAA, Dentsu, and Leo Burnett• Consistently hit annual sales goals• Key accomplishments:o Targeted and managed the entire sales cycle for a multi-year global partnership with UPS. Created ways to deliver all Live Nation Concerts in a more eco-friendly manner by using the efficiencies of UPS and leveraging all modes of transportation. o Conceptualized and implemented Kellogg’s PopTarts Crazy Good Summer pop-up concerts featuring Austin Mahone and Carly Rae Jepseno Created Gift of Summer by signing Kellogg’s Pringles and Cheez-its brands to a multi-million, multi-year national music giveaway contract o Executed a multi-million, multi-year deal with Phillips which involved music sessions featuring artists interacting with Hue technology

Largest sports management agency of athletes and models worldwideVice President Business Development • A senior member of a global sales team representing Endeavor IMG-owned assets and clients• Sold assets for multiple divisions, including Endeavor IMG Fashion, Sports and Entertainment, Endeavor IMG Media, Endeavor IMG Golf, Endeavor IMG Academies, and agency clients• Created and managed Endeavor IMG’s relationship with Bank of America World Points Ultimate Access, a program designed to exhaust the client's point liability with an equivalent cash value of $600 million• Key accomplishments:o Created Endeavor IMG’s first multi-year alliance deal with Bank of America valued at over $25 million in revenueo Developed VIP experiences for Bank of America including dinner and cooking experience with Rick Bayless as well as other chefso Established a sponsorship platform for Deep Ocean One by negotiating a multi-year title sponsorship with Exxon Mobil valued at over $15 milliono Closed 50-75 individual deals including title sponsorship of Father Son golf tournament, Mercedes Benz Fashion Week, Justin Timberlake 2007 Tour, Rolling Stones 2006 tour, client deals with Reggie Bush, John McEnroe, College Game Day Team, and Mazda racing

Los Angeles, California, United States

Consulting agency developed in connection with Walk Disney Company to establish and manage alliance relationshipsFounding Partner • Focused on two key areas: 1) Brand awareness and 2) marketing strategy• Sought new revenue-generating partnerships• Primary focus was to secure long-term alliances with leading brands that fit within the unique dynamics of the client's property to drive revenue to the bottom line. These alliances generated cash and other tangible benefits for our clients while delivering real, measurable value to the partner. • Analyzed the P&L objectives, researched the property to fully understand its value, hunted and targeted prospective clients based on research findings, and negotiated final deals• Key Accomplishments:o Negotiated two multi-million dollar contracts valued at over $19 million for Norman Lear and The Declaration of Independence Road Tripo Secured and closed multi-million sponsorship and retain location arrangement with a national food chain for The Smithsoniano Consulted with Trizec Hahn on negotiation strategy to close 20-year sponsorship with Kodak for the Academy Awards Theatero Brought on new clients including MasterCard, Trizec Hahn, The Declaration of Independence Road Trip, General Growth Properties, the tour of The American Flag, the recording artist Jewel, and The Smithsonian totaling over $100,000 in monthly retainers

Burbank, California, United States

Director, Corporate Alliances • Managed the McDonald's/Disney global alliance. This included various partnership opportunities within the theme parks, movie and video divisions at Disney, and national promotions and Kid's Meal programs at McDonald's• Daily management of all business lines between the two companies within North and South America• Involved directly in the creative process and scheduling of promotions• Managed media, promotional and contractual commitments per the governing agreement• Key accomplishments:o Negotiated multi-partner deals with Disney, McDonald’s, and American Expresso Created the Ronald McDonald House Charity programo Increased card usage at parks and restaurants to benefit the charity directlyo Generated additional revenue from McDonald’s for the installation of food-service locations through US-based theme parks

Burbank, California, United States

Manager, Corporate Alliances - New Business Development Oct 1996 – Oct 1998• Researched, prospected, pitched, and negotiated new Corporate Alliance deals with a total value of well over $200 million• Responsibilities included US Theme Parks, Disney Regional Entertainment properties (ESPN Zone, Club Disney, and Disney Quest), Buena Vista Pictures, and Home Video.• Key accomplishments:o Negotiated deals with:-Robert Mondavi to sponsor a restaurant and wine experience at Disney’s California Adventure-Mission Foods for Disney’s California Adventure-Boudin Bakeries for the bread factory attraction located in Disney's California Adventure-Hewlett Packard/Compaq for ESPN Zone and Disneyland Park which ultimately became a national deal for Space Attraction in Epcot Park

Responsible for entire workforce which increased in size from 14 to 150 employees during tenure. Handled all employment contracts, lease negotiations, benefit plan implementation, payroll requirements and general personnel issues. Responsibilities also included new business development, human resources and billing divisions. Key Accomplishments:• Automated benefits and billing systems• Created new billing capture system which allowed firm to pass on soft costs to clients increasing billings by an average of 15%• Negotiated employment contracts and partnership agreements.• Improved benefits structure to include medical, dental, and life policies along with a 401k and a cafeteria plan

Bachelors Of Science, Marshall School Of Business, Emphasis Marketing

Activities and Societies: Cardinal and Gold

Education record

Activities and Societies: Water Polo and Baseball