Mitchell Langford Email & Phone Number

Columbus, Oh, Us

Johnstown, Oh, Us

Develop and implement marketing and communications initiatives for four global brands.• Led e-commerce initiative that has led to 40% growth year over year.• Established Amazon Marketplace presence that has yielded $30K monthly sales. • Implemented Google Ads campaign with monthly conversation rate exceeding 6% with an average ROAS over 4X.

Led the development and implementation of annual marketing strategies including go-to-market planning, budget allocation and key performance metrics.Key Accomplishments:• Led a website redesign focused on improving user experience and enhancing search engine optimization.• Segmented email database to allow for more targeted content – improved open and click-through rate 20%.• Redesigned event apparel brands resulting in sold-out event merchandise for all 2020 events YTD.

Dublin, Oh, Us

Managed all internal and external marketing efforts including: new patient acquisition, patient re-activation, referral program and reward-incentives. Maintained a balanced marketing and advertising budget. Developed and designed marketing materials and advertisements for social media, direct mail, email, radio and digital campaigns.

Columbus, Us

Compose, edit and design professional résumés and LinkedIn profiles for a diverse clientele ranging from recent college graduates to C-level executives. Oversee all promotional and marketing strategies to generate new business through online and social media advertising and outreach initiatives.Key Accomplishments:• Earned Certified Professional Résumé Writer status (Professional Association of Résumé Writers).• Demonstrated a strong commitment to customer service, achieving a 100% satisfaction rate.• Generated new business through strategic outreach and positive word of mouth.

Developed and implemented highly innovative and creative marketing strategies, resulting in significant growth of patient referrals and active-rental client base. Created and maintained annual budget, and tracked all programs and initiatives, delivering regular reports to senior management. Conducted analysis of market conditions and gathered competitive intelligence to facilitate definition and implementation of traditional and digital marketing strategies. Oversaw relationship management duties, performing extensive travel with sales team to develop marketing collateral.Key Accomplishments:• Achieved 50% growth of active-rental accounts within three months.• Designed and built e-commerce website, and maintained social media and digital marketing strategies, resulting in enhanced brand awareness and an increase in generation of quality leads.• Collaborated with physicians to create simplified forms to facilitate completion of Medicare documentation, resulting in increased efficiency and a significant decrease in claim denials.

Barberton, Oh, Us

Supervised four direct reports in the development and execution of strategic marketing plans for a $90M manufacturer of automotive cleaning and reconditioning chemicals. Performed thorough evaluation of marketing and branding strategies, providing key recommendations for process improvements. Led and directed materials development and production, ensuring alignment with company image and brand messaging strategies for print and digital marketing channels.Key Accomplishments:• Spearheaded development of enhanced B2C website, resulting in an additional $20K of revenue within first year.• Launched a highly innovative transactional website, completing project within five months.• Improved brand awareness by maximizing conversion and click-through rates through effective website content management and testing, resulting in a YoY sales increase of 25%.• Reduced new product launch cycle by an average of 50%.• Slashed annual costs by $20K+ by increasing in-house communication project completion.• Tripled number of subscribers within first year through launch of an informative and engaging email newsletter.

Led conception, design and creation of print and online advertising and communication strategies for a $220M direct-marketing automotive aftermarket parts retailer. Managed and directed a cross-functional team of copywriters, photographers, and graphic artists to complete a diverse slate of projects. Presided over weekly skill-sharing meetings to enhance development of creative team regarding new techniques and industry trends.Key Accomplishments:• Selected as one of Multi-Channel Merchant's 25 Best Catalogs of 2005.• Received praise and recognition from Lenser (a top direct-marketing consulting firm) regard new page layouts.• Enhanced processes and procedures to optimize cross-departmental workflow.• Improved brand identity and enhanced recognition across marketing channels through creation and implementation of a company-wide style guide.• Reduced manual postscript labor by two days per catalog drop through creation of a batch page processing script.

Developed unique voice and tone of company brand through drafting, editing, and review of all print, email and web copy. Collaborated effectively with art directors to develop innovative and creative catalog cover concepts and magazine advertisements.Key Accomplishment:• Implemented use of targeted subject lines, resulting in a 40% increase in email click-through.

Mba, Business Administration

Bachelors, Advertising