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Top-performing, highly creative and results-focused communications professional with 20+ years of comprehensive marketing management experience and proven history of implementing innovative strategies to increase brand awareness and maximize revenue generation. Unique blend of analytical business skills and creativity, with a record of developing outside-the-box solutions to complex problems. Exceptional communication skills, capable of building and leading elite cross-functional teams, cultivating productive relationships with clients and external business partners, and collaborating across all organizational levels to ensure the achievement of immediate and long-term company goals.Expertise Includes: Marketing, advertising and branding; comprehensive sales strategies; analysis and reporting; art direction and graphic design; copywriting and content creation; marketing collateral development; team building and leadership; project and program development; website and social media analytics, Microsoft Office and Adobe Creative Suite; WordPress, CSS and HTML; digital marketing management and strategy.
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Marketing ManagerTrcColumbus, Oh, Us -
Marketing Manager - North AmericaTrc Oct 2020 - PresentJohnstown, Oh, UsDevelop and implement marketing and communications initiatives for four global brands.• Led e-commerce initiative that has led to 40% growth year over year.• Established Amazon Marketplace presence that has yielded $30K monthly sales. • Implemented Google Ads campaign with monthly conversation rate exceeding 6% with an average ROAS over 4X.
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Marketing & Brand ManagerAmericheer, Inc Dec 2019 - Oct 2020Led the development and implementation of annual marketing strategies including go-to-market planning, budget allocation and key performance metrics.Key Accomplishments:• Led a website redesign focused on improving user experience and enhancing search engine optimization.• Segmented email database to allow for more targeted content – improved open and click-through rate 20%.• Redesigned event apparel brands resulting in sold-out event merchandise for all 2020 events YTD. -
Marketing DirectorDublin Dental Care Jul 2018 - Dec 2019Dublin, Oh, UsManaged all internal and external marketing efforts including: new patient acquisition, patient re-activation, referral program and reward-incentives. Maintained a balanced marketing and advertising budget. Developed and designed marketing materials and advertisements for social media, direct mail, email, radio and digital campaigns. -
Résumé Writer & DesignerRestore My Résumé May 2014 - Dec 2019Columbus, UsCompose, edit and design professional résumés and LinkedIn profiles for a diverse clientele ranging from recent college graduates to C-level executives. Oversee all promotional and marketing strategies to generate new business through online and social media advertising and outreach initiatives.Key Accomplishments:• Earned Certified Professional Résumé Writer status (Professional Association of Résumé Writers).• Demonstrated a strong commitment to customer service, achieving a 100% satisfaction rate.• Generated new business through strategic outreach and positive word of mouth. -
Creative Director / Marketing ManagerAbout You Medical Supply Mar 2013 - May 2015Developed and implemented highly innovative and creative marketing strategies, resulting in significant growth of patient referrals and active-rental client base. Created and maintained annual budget, and tracked all programs and initiatives, delivering regular reports to senior management. Conducted analysis of market conditions and gathered competitive intelligence to facilitate definition and implementation of traditional and digital marketing strategies. Oversaw relationship management duties, performing extensive travel with sales team to develop marketing collateral.Key Accomplishments:• Achieved 50% growth of active-rental accounts within three months.• Designed and built e-commerce website, and maintained social media and digital marketing strategies, resulting in enhanced brand awareness and an increase in generation of quality leads.• Collaborated with physicians to create simplified forms to facilitate completion of Medicare documentation, resulting in increased efficiency and a significant decrease in claim denials.
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Art Director / Communications ManagerMalco Products, Inc. Sep 2008 - Jun 2011Barberton, Oh, UsSupervised four direct reports in the development and execution of strategic marketing plans for a $90M manufacturer of automotive cleaning and reconditioning chemicals. Performed thorough evaluation of marketing and branding strategies, providing key recommendations for process improvements. Led and directed materials development and production, ensuring alignment with company image and brand messaging strategies for print and digital marketing channels.Key Accomplishments:• Spearheaded development of enhanced B2C website, resulting in an additional $20K of revenue within first year.• Launched a highly innovative transactional website, completing project within five months.• Improved brand awareness by maximizing conversion and click-through rates through effective website content management and testing, resulting in a YoY sales increase of 25%.• Reduced new product launch cycle by an average of 50%.• Slashed annual costs by $20K+ by increasing in-house communication project completion.• Tripled number of subscribers within first year through launch of an informative and engaging email newsletter. -
Art DirectorWhitney Automotive Group (Now Us Auto Parts) Aug 2004 - Sep 2008Led conception, design and creation of print and online advertising and communication strategies for a $220M direct-marketing automotive aftermarket parts retailer. Managed and directed a cross-functional team of copywriters, photographers, and graphic artists to complete a diverse slate of projects. Presided over weekly skill-sharing meetings to enhance development of creative team regarding new techniques and industry trends.Key Accomplishments:• Selected as one of Multi-Channel Merchant's 25 Best Catalogs of 2005.• Received praise and recognition from Lenser (a top direct-marketing consulting firm) regard new page layouts.• Enhanced processes and procedures to optimize cross-departmental workflow.• Improved brand identity and enhanced recognition across marketing channels through creation and implementation of a company-wide style guide.• Reduced manual postscript labor by two days per catalog drop through creation of a batch page processing script.
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CopywriterWhitney Automotive Group (Now Us Auto Parts) Jul 2002 - Aug 2004Developed unique voice and tone of company brand through drafting, editing, and review of all print, email and web copy. Collaborated effectively with art directors to develop innovative and creative catalog cover concepts and magazine advertisements.Key Accomplishment:• Implemented use of targeted subject lines, resulting in a 40% increase in email click-through.
Mitchell Langford Skills
Mitchell Langford Education Details
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Kent State UniversityBusiness Administration -
Kent State UniversityAdvertising
Frequently Asked Questions about Mitchell Langford
What company does Mitchell Langford work for?
Mitchell Langford works for Trc
What is Mitchell Langford's role at the current company?
Mitchell Langford's current role is Marketing Manager.
What is Mitchell Langford's email address?
Mitchell Langford's email address is ml****@****eer.com
What is Mitchell Langford's direct phone number?
Mitchell Langford's direct phone number is +133032*****
What schools did Mitchell Langford attend?
Mitchell Langford attended Kent State University, Kent State University.
What are some of Mitchell Langford's interests?
Mitchell Langford has interest in Mafia Movies, Advertising, Music, Karaoke, Typography, Graphic Design, Pop Culture.
What skills is Mitchell Langford known for?
Mitchell Langford has skills like Advertising, Copywriting, Marketing Strategy, Email Marketing, Graphic Design, Art Direction, Social Media Marketing, Social Media, Strategic Planning, Project Management, Marketing Communications, Digital Marketing.
Who are Mitchell Langford's colleagues?
Mitchell Langford's colleagues are Thomas Neville, Jeff Slayback, Liew Ah Kuang, Terry Baker, Maria Mercado, Imbagt Stevan, Santosh Singh.
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