Mitchell Larkin Email & Phone Number

Covington, Ohio, US

Improve Your Packaging Operation with a Partner Who Will Support You Every Step of the WayFor more than 60 years, General Films has helped customers optimize their production with top-of-the-line Bag-in-Box solutions. Easy to use and built on outstanding customer service, our turnkey system provides you with the confidence you need to meet your customer.

• Larkin Consulting – Castle Rock, COSelf-employed / Freelance ConsultantApril 2024 – Present
• Provide strategic consulting services to thermoforming, blister cards, and graphic packaging companies, enhancing sales performance and brand visibility.
• Develop custom B2B sales strategies, leading to a 30% average revenue increase for clients.
• Conduct market analysis to identify growth opportunities, emerging trends, and competitive landscapes.
• Create multi-channel marketing campaigns that drive 20% lead growth and improve conversion rates.
• Build and maintain client relationships, aligning packaging solutions with business needs.

• Develop, onboard, and train national distributors to sell the company’s products in an effective manner in the marketplace.
• Utilize a consultative sales approach to successfully sell paper converters, pressure sensitive tapes, and capital equipment.
• Deliver highly effective, engaging presentations to major and AICC corrugated containers, major and independent folding carton companies, label manufacturers, and printing companies.
• Increase volume in Nestle’s Cartamundi, AbbVie, Schreiber Foods, Abbott Labs and Mondelez 30% year over year.
• Sold four new products into the Food and Beverage segment equal to one million dollars of new sales.
• Open current sales yearly equivalent of 1.5 million dollars to the Food and Beverage Market

• Engaged with key accounts with sales volume of up to $3.5M per year, including R.R. Donnelley (print and packaging), Graham Packaging (plastic bottles), and Outlook Group (folding carton and flexible packaging, blister.
• Represented key accounts to Consumer Products Goods firms, Advertisement agencies, and paper and packaging distributors.

• Hired based a professional recommendation by a former manager, reporting to General Manager of Commercial Print Division while rotated through multiple specialty sales sectors.
• Developed the Home Entertainment segment, including Laned Sony Pictures, Universal Pictures, Universal Music, Paramount, Ubisoft, and Electronic Arts.
• Responsibilities, budgeting, forecasting, innovation projects, and creating and implementing marketing plans in addition to analyzing competition and industry dynamics.
• Built long-term, professional strategic relationships within accounts leveraged to maximize the business potential.
• Generated marketing plans, budgets, and forecasts and worked with Marketing to produce marketing collateral and training programs.
• Partner with the technological center to develop new value-added innovations.

US

• Sold disc replication and print and packaging products while recruiting through professional network and reporting to the EVP Sales and Marketing.Notable achievements while in the position included:- Secured key.

Bachelor Of Arts - Ba, Psychology

Masters Degree, Finance