Mitch Little has been in the electronics industry for five decades. He started in the days when sales people were the kings and queens of data and every customer was glad to see them - even when they weren’t delivering donuts. Mitch started as an engineer repairing audio electronic systems across the US then went on to help design and build micro-controller based systems for the restaurant industry. That was more than three decades ago and each one of those next ten year blocks he confronted all new challenges, sources of information and major changes in the industry. Mitch has always been driven to create value and focused on continuous improvement that embraces a blend of methodologies to be employed as a situation demands.Mitch retired from Microchip Technology in May of 2022 where he lead the Microchip worldwide sales and application team, the only non-commissioned sales team in the industry. In December 2021 Microchip posted its 126th consecutive quarter of profitability – a record that no other semiconductor company can equal. Mitch has co-written a book on the insights of selling and what is essential for continued success in a sales environment that is ever changing. It's title is Shiftability and is available on Amazon with all profits from the sales of the book going to Charitywater.orgIn 2022 he created CUSP LLC where they serve to create excellence in human engagement in areas such as Leadership, Strategic Planning, Selling, and Vision Driven Execution. His writing on this subject is found on his blog at mitchlittle.comSpecialties: Certified Master Coach - Behavorial Coaching InstituteBoard of Directors - Upward Foundation