Operations:Oversee end-to-end marketing operations, leveraging AI to automate and streamline processes, including workflows, SLAs, and reporting mechanisms.Omnichannel Marketing Strategist:Act as the omnichannel marketing Subject Matter Expert (SME), devising and implementing custom strategies to drive client success.Strategic Measurement and Analytics:Lead the development and execution of comprehensive strategies for marketing measurement, GLS dashboards, analytics, and attribution modeling. Ensure accurate performance evaluation and actively manage/oversee the analytics department to drive insights that inform strategic decision-making.Process Optimization and Best Practices:Define and monitor optimal execution processes, employing AI to automate routine tasks, uphold best practices, and provide training for the marketing team.Continuous Improvement Initiatives:Implement strategies for ongoing control, maintenance, and enhancement of marketing processes, adhering to industry standards.Team Leadership and Development:Provide coaching and management across diverse marketing teams, fostering a collaborative environment for innovation and excellence.Performance-Driven Culture:Drive continuous improvement and strategic development within the marketing teams to achieve and exceed business objectives.

Act as an outsourced CMO, providing strategic direction for enterprise clients.Led the development of holistic business strategies, encompassing market research, branding, and business development.Crafted growth strategies, identifying new opportunities, optimizing digital and traditional media, and strategic partnerships.Executed budget-aligned omnichannel marketing strategies to drive tangible results for clients.

(Deluxe Corporation Acquired 180fusion)- Successfully managed teams and operations for search products, overseeing SEO, SEM, and Social functions.- Implemented efficient fulfillment processes and guidelines, ensuring the seamless delivery of services.Applied Agile Project Management with Scrum Methodology for project development and continuous improvement.- Created a detailed wiki outlining processes and providing training materials for various departments.- Contributed to the development of strategic marketing solutions, aligning with client objectives and industry best practices.

- Successfully led multiple Account Management teams to surpass revenue goals and achieve high customer retention rates.- Implemented effective customer retention strategies, driving increased customer satisfaction and revenue.- Developed a customer lifecycle roadmap for enhanced client experience.- Managed the Process Improvement Team, leading to continuous enhancements in internal processes.- Oversaw digital marketing campaigns for notable enterprise clients with diverse industry backgrounds.- Demonstrated proficiency in various digital marketing facets, including PPC, SEO, SMM, and CRO.- Effectively managed enterprise-level budgets, exceeding 2.5M annually, and optimized ROI.- Coordinated cross-functional efforts to ensure seamless fulfillment and exceed client expectations.

Led a team of Small Business Account Managers, overseeing their day-to-day activities and fostering a collaborative work environment.Conducted weekly team meetings to comprehensively review key performance indicators (KPIs) and discuss strategic goals.Facilitated weekly team training sessions, covering industry best practices and internal processes to enhance team proficiency.Regularly reviewed monthly progress reports on team members, providing personalized coaching and support for continuous improvement.Formulated and implemented strategies to optimize team processes, resulting in improved efficiency and business outcomes.Collaborated with the team to devise strategic marketing plans and innovative solutions tailored to each client's unique needs.Worked closely with both the team and clients to determine strategic approaches for sales and long-term marketing plans for their businesses.Effectively managed team escalations, cancellations, and client concerns, employing clear communication and proven escalation techniques.Coordinated with internal department managers to ensure seamless fulfillment of client orders and consistently met client expectations.Collaborated with upper management to enhance team effectiveness and contribute to overall profitability initiatives.

Implemented impactful marketing strategies, resulting in a remarkable store traffic increase of over 200% within the last year.Managed and trained a high-performing sales team, consistently ranking in the top 10 stores across the company.Individually achieved a monthly top 3 ranking for the region and maintained a top 25 position company-wide.Earned multiple sales excellence awards for consistently being the top-ranked store and representative, excelling in both sales and key focus areas.Sales and Business Growth Specialist:Provided expert marketing strategies to drive business growth.Managed the sales floor and conducted training for new sales representatives.Specialized in B2B sales as the store's small business representative.Excelled in upselling techniques and acquired new business through referrals.Responded to customer inquiries, resolving problems, and offering comprehensive solutions tailored to their needs.Adapted to the fast-paced wireless industry, staying abreast of features, plans, and devices.

• Worked, managed, and coordinated job sites such as the Natural History Museum of Utah, 222 S Main building in SLC, Saratoga Springs High School, additions to Primary Children’s Hospital, addition to Park City High School, multiple buildings on U of U and BYU campus, and much more.Planned, organized, and managed team projects on job sites. Managed operations to ensure job efficiency, timeliness, and safety. Operate, maintain, and install complex automated controls for heating, ventilating, and air conditioning systems. Installed energy management panels and components

Successfully conducted outbound calls for market research and lead generation.Implemented a comprehensive follow-up strategy to enhance customer satisfaction for diverse businesses.Managed interactions with multiple businesses, contributing to a robust understanding of market dynamics.Proficiently generated leads, supporting the development of strategic business initiatives.Established and maintained positive relationships through effective communication during market research activities.

• Top performer selling AT&T products and services for home internet.• Worked my way up from the rebate department to sales and customer service. Answered calls and responded to customer requests. Identify, research, and resolve customer issues in a courteous and timely manner.