Mitch Mestel Email & Phone Number

Montreal, Quebec, Ca

Report to President & CEO + Head of Marketing and E-Comm; responsible for overseeing all marketing activities + projects. Key Responsibilities:• Develop comprehensive marketing strategies aligned with overall business objectives.• Oversee all digital marketing efforts including digital marketing campaigns,website revamp/launch & optimization, SEO, social media marketing, email marketing,and influencer/affiliate programs.• Lead the planning, implementation, and evaluation of marketing promotions & campaigns• Setup accounts, launch products and oversee strategies in various third party marketplaces suchas: Amazon, Walmart, Macy’s, Lowe’s, Costco.• Track and analyze all marketing KPI's across all channels.• Act as a liaison between the marketing department and other internal teams such as :dev, creative, operations, and senior management.• Work with artistic director to manage our brand by building and maintaining a strong brandidentity and ensuring consistent messaging across all marketing channels.• Create and manage the marketing calendar, ensuring all projects are well documented and briefswritten for development teams to ensure proper execution.• Manage external agencies for all paid media, earned media and journalist efforts.• Oversee all ad campaigns, analytics, and strategies across various platforms: Google, Amazon.• Build and optimize all email campaigns including all strategic popups and automatic flows

Herzliya, Il

• Managed & Executed monetization initiatives including: pricing, payment funnels, sales, personal offers and offer segmentation• Analyzed KPI's & dashboards on a daily basis to change initiatives and tests in order to hit projected benchmarks• Conceptualized & Managed the planning & execution of many key feature launches • Planned & Oversaw the Live Ops event Calendar on a daily, weekly & monthly level to ensure company KPI's were met• Developed art, marketing campaigns, and messaging in order to market events to all segments• Worked closely with game designers, artists, marketing, business analysts, & back end developers to ensure for optimal reach and performance in all campaigns• 2 years working on World Series of Poker, the #1 online poker game and a top 40 title in the social casino market

Saint-Laurent, Québec, Ca

Reported to President & CEO; responsible for overseeing all marketing activities, including the development and execution of strategic plans and requirementsKey Responsibilities:• Developed and executed marketing strategies and campaigns built around 7 figure sales budgets • Oversaw, managed and trained teams including: marketing, graphic design and data entry • Led the change and launch of a new mobile friendly platform and successful takeover of a pre-existing website• Managed the customer sample acquisition program, dealing with vendors and buyers daily • Strategized and managed pricing and promotional strategies for assigned categories that allowed competitive staying while maintaining the maximum product gross margins on both own sites and Amazon platforms

Saint-Laurent, Québec, Ca

• Managed supplier relationships and oversaw coordination of all company accounts; 15+ for blinds, 40+ for rugs• Managed 200+ made to measure blinds and 100,000 rugs skus; largest online presence in Canada in each category• Defined strategies and product requirements, directed successful product launches, managed product lines and collaborated on key pricing decisions• Created the product marketing plan, including, positioning, messaging, promotions, creative conception• Defined, tracked, and improved key product metrics including sales and gross margin• Managed the launch of licensed product lines for Good Housekeeping and Disney• Created and maintained price sensitivity/elasticity models to project and support pricing initiatives

Quebec City, Quebec, Ca

Client: Mcdonald's• Worked with strategists, creative, and print teams to deliver projects on time, budget, strategy• Developed and conceptualized ideas for ad campaigns• Helped develop strategic plans offering implementation solutions to ensure client project success• Analyzed market trends and compiled a deck by researching companies in 20 different industries