Mitch Mestel Email & Phone Number

Montreal, Quebec, CA

• Report to President & CEO + Head of Marketing and E-Comm; responsible for overseeing all marketing activities + projects. Key Responsibilities:
• Develop comprehensive marketing strategies aligned with overall business objectives.
• Oversee all digital marketing efforts including digital marketing campaigns,website revamp/launch & optimization, SEO, social media marketing, email marketing,and influencer/affiliate programs.
• Lead the planning, implementation, and evaluation of marketing promotions & campaigns
• Setup accounts, launch products and oversee strategies in various third party marketplaces suchas: Amazon, Walmart, Macy’s, Lowe’s, Costco.
• Track and analyze all marketing KPI's across all channels.

Herzliya, IL

• Managed & Executed monetization initiatives including: pricing, payment funnels, sales, personal offers and offer segmentation
• Analyzed KPI's & dashboards on a daily basis to change initiatives and tests in order to hit projected benchmarks
• Conceptualized & Managed the planning & execution of many key feature launches
• Planned & Oversaw the Live Ops event Calendar on a daily, weekly & monthly level to ensure company KPI's were met
• Developed art, marketing campaigns, and messaging in order to market events to all segments
• Worked closely with game designers, artists, marketing, business analysts, & back end developers to ensure for optimal reach and performance in all campaigns

Saint-Laurent, Québec, CA

• Reported to President & CEO; responsible for overseeing all marketing activities, including the development and execution of strategic plans and requirementsKey Responsibilities:
• Developed and executed marketing strategies and campaigns built around 7 figure sales budgets
• Oversaw, managed and trained teams including: marketing, graphic design and data entry
• Led the change and launch of a new mobile friendly platform and successful takeover of a pre-existing website
• Managed the customer sample acquisition program, dealing with vendors and buyers daily
• Strategized and managed pricing and promotional strategies for assigned categories that allowed competitive staying while maintaining the maximum product gross margins on both own sites and Amazon platforms

Saint-Laurent, Québec, CA

• Managed supplier relationships and oversaw coordination of all company accounts; 15+ for blinds, 40+ for rugs
• Managed 200+ made to measure blinds and 100,000 rugs skus; largest online presence in Canada in each category
• Defined strategies and product requirements, directed successful product launches, managed product lines and collaborated on key pricing decisions
• Created the product marketing plan, including, positioning, messaging, promotions, creative conception
• Defined, tracked, and improved key product metrics including sales and gross margin
• Managed the launch of licensed product lines for Good Housekeeping and Disney

Quebec City, Quebec, CA

• Client: Mcdonald's
• Worked with strategists, creative, and print teams to deliver projects on time, budget, strategy
• Developed and conceptualized ideas for ad campaigns
• Helped develop strategic plans offering implementation solutions to ensure client project success
• Analyzed market trends and compiled a deck by researching companies in 20 different industries