Founding Executive Producer
CurrentAs Founder, Chief Executive, and Artistic Leader of Prima Theatre, Central Pennsylvania’s fastest-growing non-profit performing arts organization, I’ve focused on driving both its creative vision and operational success.FOUNDING & GROWTH- Expanded Prima’s operating budget to $500K within six years, reaching $1.1M by year fourteen through strategic branding, donor engagement, and patron-focused services.- Led a $2M capital campaign for facility renovations, building partnerships with 15 regional venues to increase capacity.- Raised $7.2M over 13 years, driving a 770% increase in operating revenue, with annual contributed income rising from $187K to $523K.- Spearheaded marketing campaigns that attracted audiences 25 years younger than the national average, broadening Prima’s demographic reach.- Recruited and expanded the Board of Directors from 8 to 14 members and oversaw two strategic planning processes.- Increased subscriptions by 43% and grew staff by 50% from 2019-2022.- Developed internationally recognized streaming programs with Broadway artists, raising over $60,000 for regional performers.- Secured $450,000 in government and foundation aid during the pandemic, reducing debt by $300K and saving $50K in interest.PROGRAMMING & ARTISTIC DIRECTION- Directed over 70 productions, including world premieres, with post-pandemic attendance growing by 32%.- Created immersive concerts and theatrical experiences, achieving a 70% sell-out rate.- Built diverse creative teams, with 48% minority and 60% female-directed projects in a predominantly white region.- Collaborated with Broadway stars such as Billy Porter, Stephen Schwartz, Alice Ripley, and Jason Robert Brown, elevating Prima’s profile.With awards such as the Baldwin Leadership Fellowship and CPBJ's Innovation in Programming, I remain committed to producing an environment where invigorating experiences come to life.
