Mitch Ratcliffe

Mitch Ratcliffe Email and Phone Number

Director of Digital Strategy and Innovation @ Intentional Futures
Trail, OR, US
Mitch Ratcliffe's Location
Trail, Oregon, United States, United States
Mitch Ratcliffe's Contact Details
About Mitch Ratcliffe

With over 40 years of experience in media, marketing, and data analytics, I am a technologist and digital innovation leader who helps clients create a positive impact for a healthy planet. I lead the Digital Strategy & Innovation practice at Intentional Futures, a consultancy that co-designs culture change and business and technical strategy with unique approaches to discovery and envisioning positive outcomes.I also serve as Executive Chairman of Earth911.com, the world's largest recycling guidance and sustainable living website. I have a passion for circular economy, social software, and emergent organizations, and I share my insights and perspectives as a podcaster, author, editor, and podcaster. I have a bionic neck.

Mitch Ratcliffe's Current Company Details
Intentional Futures

Intentional Futures

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Director of Digital Strategy and Innovation
Trail, OR, US
Employees:
37
Mitch Ratcliffe Work Experience Details
  • Intentional Futures
    Director Of Digital Strategy And Innovation
    Intentional Futures
    Trail, Or, Us
  • Intentional Futures
    Director Of Digital Strategy & Innovation
    Intentional Futures Jan 2024 - Present
    Seattle, Washington, Us
    Intentional Futures works to build a healthy planet on which business and society prosper. iF makes that future more likely by turning the good intentions of leaders into positive impact. We do this with unique approaches to discovery, envisioning, and co-designing culture change and business and technical strategy to deliver transformative storytelling for our clients. I lead the Digital Strategy & Innovation practice.
  • Earth911, Inc.
    Executive Chairman
    Earth911, Inc. Feb 2018 - Present
    Lakewood, Washington, Us
    We help people find companies, products, and services they can trust to be Earth-friendly. From buying decision to recycling or recirculation of goods at the end of use, our daily content helps readers find green options, use and dispose of what they buy responsibly. Earth911.com hosts the largest curated recycling database in the U.S. and supports recycling data sharing on major branded sites.
  • Internet Media Strategies Inc
    President
    Internet Media Strategies Inc Aug 1996 - Present
    Internet/Media Strategies pioneers new opportunities for media and technology companies, solving technology, editorial process and production challenges, as well as strategic relationship development.My current projects:Earth911.comMetaforce.comPast consulting clients: Research in local media, data strategies for SMBs, conference development, BIA/Kelsey Group; Lenovo, where I led the development of Discover Social Media and the Lenovo Blogger Advisory Council; Audible Inc., where I worked on podcasting and major business relationships; Earthweb; America Online; Time Warner (Sports Illustrated); Petkevich & Partners; SoftBank; SoftBank Venture Capital; SoftBank Exposition and Conference Co.; Comdex; Personify; ZD Net, Acquia and others.Publishing and media development projects: Developed and ran ZD Net's ZDY2K Web site; Developed and managed ON24's streaming financial news network; Developed and published ZD Net's eCommerce Alert Web site; regular columns have appeared in PC WEEK, ZD Net, America-Invest.com, and WordlyInvestor. Past contributor to: Forbes, Fortune, MacWEEK, PC World, FEED, In Formation and other publications.
  • Metaforce
    Activation Partner, Digital Strategy & Technology Lead
    Metaforce Mar 2018 - Feb 2024
    New York, New York, Us
    C-suite expertise - Uncommon Sense. We’ve been in your shoes. Metaforce is comprised of best in class, partner-level executives only— with deep industry experience from multiple backgrounds. We take a discipline-agnostic approach in identifying growth opportunities and executing seamlessly.​Metaforce applies practiced acumen and precision execution to your most pressing problems.
  • Samsung Electronics America
    Content Strategy Lead, Samsung.Com
    Samsung Electronics America Nov 2018 - Mar 2022
    Ridgefield Park, Nj, Us
    I lead content strategy across Samsung.com digital channels. In particular, I focus on brand tone and voice alignment, content for the Explore experience on Samsung.com, and the use of personalization and media throughout the customer journey. Additionally, I led the development of the Samsung consumer-facing sustainabiliity strategy, including a new landing page and the company's project to plant two million mangrove trees in partnership with veritree.
  • Gig Economy Group
    Co-Founder & Strategist
    Gig Economy Group Oct 2016 - Jan 2019
    Sales Enablement. Informed by Human Intelligence. Powered By Machine Learning. Companies face serious challenges around the on-boarding, engagement, retention, and effectiveness of their increasingly hybrid sales teams. How can they create and support better aligned and informed teams that deliver superior sales performance? Gig Economy Group's what's-next approach to sales and media is designed to bring alignment between companies, contractors, field and direct sales representatives.
  • Digital Narrative Alliance
    Managing Partner
    Digital Narrative Alliance Apr 2016 - Apr 2018
    San Bruno, California, Us
    The Digital Narrative Alliance is a collaboration of master storytellers and organizational leaders. DNA members share experience and insights through online and physical gatherings, as well as participating in collaborative and for-profit projects. We create events, research programs and executive experiences that explore narrative’s power to inspire to companies, non-profits, and government, as well as to individuals who want to change their world. We help leaders understand and use media purposefully.
  • Bia/Kelsey
    Sr. Analyst, Local On-Demand Economy Practice
    Bia/Kelsey Feb 2015 - May 2017
    Chantilly, Virginia, Us
    Transitioned to Entrepreneur-in-Residence with BIA/Kelsey as of May 2017.I led the research product strategy for BIA/Kelsey as well as the Local On-Demand Economy practice.
  • Hibu
    Director, Global Digital Media Process Modeling
    Hibu Apr 2013 - Jul 2014
    Cedar Rapids, Iowa, Us
    During my first nine months, I oversaw an integrated dev/PM team to develop hibu.com's web services business. My team designed and launched its first customer-facing tool in four months, followed by two significant upgrades in the next two months to support hibu's new website hosting business. In my second role at the company I am leading content systems and strategy work for hibu's global directory business.
  • Microsoft
    Principal Content Manager, Bing Appexperience
    Microsoft Jun 2012 - Apr 2013
    Redmond, Washington, Us
    Leading content, production and metrics strategy for the next generation of Windows Apps for the Windows 8 desktop and other new devices.
  • Microsoft
    Principal Program Manager Lead, Network Experience Team -- Msdn & Technet
    Microsoft Jan 2010 - Jun 2012
    Redmond, Washington, Us
    I am joining the team reinventing the TechNet service for IT Professionals to provide a publisher's perspective on the massive library of information, videos and learning material that must be retooled to provide useful and engaging support experiences for everyone using Microsoft technologies.
  • Songslide
    Angel Investor
    Songslide Oct 2007 - Dec 2009
    Songslide (www.songslide.com) is the first marketplace for music organized around name-your-own-price purchasing, which allows fans to provide patronage for their favorite up-and-coming acts and stay connected to recorded performances by established bands.
  • Zd Net
    Blogger
    Zd Net Jan 2006 - Dec 2009
    I wrote the Rational Rants blog at ZD Net: http://blogs.zdnet.com/ratcliffe
  • Audible Inc. (Audible.Com)
    Advisor
    Audible Inc. (Audible.Com) 1996 - Nov 2008
    From the earliest drafts of Audible's business plan and VC pitches, to design of the original Audible player (specifically, the inclusion of writeable memory to allow for remote updates) to the podcasting platform developed at Audible in 2003/4, I've been involved in many aspects of the company's business prior to the Amazon acquisition.
  • Tetriad Llc
    Chairman And Cofounder
    Tetriad Llc Aug 2006 - Aug 2008
    Tetriad developed a social networking API, called Palchemy. The cofounders include myself, Ramin Firoozye, Len Sellers and Joe Eisner. The company's early customers were Procter & Gamble and Intel.
  • Buzzlogic Inc.
    Co-Founder
    Buzzlogic Inc. Feb 2004 - Mar 2007
    New York, Ny, Us
    Conceived and led the development of a data collection, analysis and visualization platform that displays the social and information relationships in any network or conversational data. BuzzLogic has raised $9.6 million and was a leading innovator in the metrics industry; it was acquired by Twelvefold Media.
  • Innovationworld Llc
    Editor-In-Chief
    Innovationworld Llc Mar 2002 - May 2005
    The companies we profile are the next generation of tech leaders emerging on the global stage--the growth companies that will be creating revenue and jobs for years to come. Our team of journalists and researchers knows how difficult it is to find these companies because it searches every day to uncover those with high-growth potential and real proven interest in expansion. We cover trade shows, search key publications and Web sites, talk with industry leaders, venture capitalists and investment bankers, and conduct in-depth interviews with the companies that are finally selected as our "companies on the move."
  • Red Herring
    Blog Editor, Red Herring
    Red Herring Jan 2004 - Mar 2005
    Us
    I contribute a daily column to The Red Herring website, www.redherring.com.
  • Chaordic Commons
    Trustee
    Chaordic Commons 2001 - 2003
    The Chaordic Commons sought to create a framework for the ideas developed by VISA founder Dee Hock that could be implemented by for- and non-profit organizations, government and communities. The Board of Trustees was responsible for annual planning and budgeting, fundraising and organizational development.
  • Petkevich & Partners
    Managing Director
    Petkevich & Partners Aug 2001 - Aug 2002
    I joined Petkevich & Partners, a San Francisco-based investment bank, to develop a new equity research department. This was, suffice to say because of the proximity to 9/11, an ill-timed venture. During my tenure at the firm, I won the investment banking business of Audible Inc., which we advised on its fund-raising and business strategy.
  • On24
    Chief Content Officer
    On24 Feb 1999 - Aug 2001
    San Francisco, Ca, Us
    My team produced more than 86,000 streaming programs at ON24. As the fourth full-time employee, I led the development of a 24/7 financial news network from its launch, building an editorial team and contributing to the design and development of the first personalized news delivery infrastructure. At its high-water mark, ON24's editorial and production teams included 85 employees and delivered more than 24 hours of audio and video news reports a day.
  • Zd Net
    Editorial Director, Zdy2K Web Site
    Zd Net Apr 1998 - Jan 2001
    I developed and produced the daily Year 2000 Web site for ZD Net, managing all aspects of editorial and production from a remote office. We produced hundreds of articles that accurately scoped the Y2K problem before it happened, contributing to the calm and effective campaign to remediate potential problems before the millennium.Additionally, I was the Y2K special correspondent for ABC News over the same period.
  • Ziff-Davis Conference And Exposition Company
    Vice President And Editor-In-Chief, Digital Media
    Ziff-Davis Conference And Exposition Company Feb 1993 - Aug 1996
    As editor of the influential Digital Media newsletter and co-host and co-producer of the Digital World conference and trade show, I chronicled the early development of the Internet, digital networks and ecommerce. Digital Media remains one of the most accurate sources of prognostication about the future of media and Digital World, the conference we produced annually in Los Angeles, was a center of industry deal-making.In the position of vice president at ZD Expos, I contributed to the development of JavaOne and several startups within the company, including our online trade show projects and a software marketplace that laid the foundation for ComputerShopper.com. My portfolio included responsibility for SoftBank's investment in Electric Classifieds Inc., creator of Match.com, where I served on the board from 1996 to late 1998. I led the acquisition of the Global Information Infrastructure Awards in 1995.
  • Macweek, A Ziff-Davis Publication
    Editor-At-Large, Senior Editor For Networking
    Macweek, A Ziff-Davis Publication Feb 1990 - Oct 1993
    Starting as a general beat reporter, I assumed the editing responsibilities for the Networking section of MacWEEK in late 1991. I broke important stories about Apple strategy and, particularly the Newton (about which I co-authored a book for Random House with MacWEEK's Andrew Gore). Other key scoops were the business and technology being developed by General Magic and government involvement with public cryptographic standards, including the Clipper Chip. In late 1992, I became editor-at-large for the publication, covering a wide range of consumer electronics business stories.

Mitch Ratcliffe Skills

Digital Media Start Ups E Commerce Strategy Entrepreneurship Social Media Strategic Partnerships Social Networking Blogging Business Development Management Marketing Strategy Leadership Journalism Marketing Content Strategy Content Management Publishing Program Management Online Advertising Business Strategy Social Media Marketing Product Management Mobile Devices Online Marketing Digital Marketing Digital Strategy Seo Editing New Media Mobile Applications Strategic Planning User Experience Creative Direction Saas Media Analysis Go To Market Strategy Analytics Web Analytics Editorial Newsletters Video Enterprise Software Product Marketing Storytelling Partner Management Cloud Computing Product Development Mergers Cross Functional Team Leadership

Mitch Ratcliffe Education Details

  • Washington State University
    Washington State University
    Political Science
  • San Francisco State University
    San Francisco State University
    Journalism
  • Wilson High School
    Wilson High School

Frequently Asked Questions about Mitch Ratcliffe

What company does Mitch Ratcliffe work for?

Mitch Ratcliffe works for Intentional Futures

What is Mitch Ratcliffe's role at the current company?

Mitch Ratcliffe's current role is Director of Digital Strategy and Innovation.

What is Mitch Ratcliffe's email address?

Mitch Ratcliffe's email address is go****@****ffe.com

What is Mitch Ratcliffe's direct phone number?

Mitch Ratcliffe's direct phone number is +170381*****

What schools did Mitch Ratcliffe attend?

Mitch Ratcliffe attended Washington State University, San Francisco State University, Wilson High School.

What are some of Mitch Ratcliffe's interests?

Mitch Ratcliffe has interest in Children, Economic Empowerment, Civil Rights And Social Action, Environment, Education, Arts And Culture.

What skills is Mitch Ratcliffe known for?

Mitch Ratcliffe has skills like Digital Media, Start Ups, E Commerce, Strategy, Entrepreneurship, Social Media, Strategic Partnerships, Social Networking, Blogging, Business Development, Management, Marketing Strategy.

Who are Mitch Ratcliffe's colleagues?

Mitch Ratcliffe's colleagues are Aaron Milner, Vi Ho, Evan Mues, Lila Zuckermann, Isabela Montalvo, Jeff Lindstrom, Andy Park-Buffelen.

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