As the VP of Marketing at UNIPaaS, a leading Payfac as a Service platform, I led dynamic marketing efforts focused on driving growth and establishing thought leadership. Highlights of my role include:-Strategic Marketing Leadership: Crafted and executed strategies to enhance market presence and drive revenue growth.-Brand Management: Oversaw brand evolution to ensure consistent recognition and loyalty across all touchpoints.-Product Launch Expertise: Orchestrated successful product launches with precise market positioning and compelling messaging.-Cross-Functional Collaboration: Facilitated seamless collaboration with teams to ensure unified and effective strategies.-Data-Driven Decision-Making: Leveraged data analytics for strategic insights and optimized campaign performance.-Digital Marketing Proficiency: Navigated digital platforms, including social media and content marketing, to drive online dominance.-Customer Engagement Focus: Architected engagement strategies to foster lasting customer loyalty.Event Planning Excellence: Orchestrated impactful industry events to elevate brand visibility and influence.-Budget Optimization: Strategically allocated resources within marketing budgets for maximum impact.-Team Development: Focused on fostering a collaborative and innovative culture within the marketing team.-Regulatory Compliance: Ensured all marketing activities adhered to industry regulations and compliance standards.-SEO Strategies: Enhanced online visibility and drove organic growth through effective SEO tactics.-ROI Optimization: Committed to continuous measurement and analysis for meaningful results.

- Defining, executing and measuring the marketing plan to support the company’s overall strategies and business objectives- Lead generation and in-bound demand through marketing activities.- Ownership of G2M marketing collaterals creation – messaging, value proposition, copy, content brochures and customer-facing decks.- Responsible for creating and maintaining core product messages & marketing collaterals, ensuring clear and powerful messages about our product and brand to our target market.- Managing all digital channels and assets.

• Development & implementation of an overall Marketing Plan and Strategy including demand generation, all content production, and B2B marketing/sales funnels.• Build a strong network of blogger and influencer contacts to engage for outreach and integration programs.• Manage all ongoing relationships with bloggers and influencers.• Build, develop, and carry out strategies for SSM campaigns.• Measure and report the impact of all campaigns.• Publish content on relevant sites, blogs, and other social media platforms (SEO).

Manage the team and external contractors, create and allocate marketing budget, create the marketing roadmap and quarterly objectives for the team. Built the marketing plan and infrastructures for marketing dept, as well as created work processes for marketing activities.Other responsibilities include:• Event management - trade shows and speaking opportunities • Content (assets) for lead generation and nurturing campaigns (Video content has generated millions of views.)• Brochures, case studies, white papers• Global Public Relations and influencer outreach • Social media: company blog, Twitter, Facebook and monitoring• Propagating and continuing brand identity direction – visual identity and messaging

• Development & implementation of an overall Social Media Marketing Plan and Strategy• Coordinating with stakeholders across the company to ensure the effectiveness and encourage the adoption of relevant social media techniques into the corporate culture, products and services• Management and maintenance of company’s social media presence • Build, develop and carry out strategies for Social Media campaigns• Write and post content online• Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions related to the analytics industry• Measuring the impact of social media programs• Publish content on relevant sites, blogs and other social media platforms• Build a strong network of blogger and influencer contacts to engage for outreach and integration programs• Managing ongoing relationships with bloggers and influencers

• Build a strong network of blogger and influencer contacts to engage for outreach and integration programs• Managing ongoing relationships with bloggers and influencers• Maintain expertise in specific blog verticals• Develop strategic plans and approach for social video outreach campaigns• Manage outreach campaigns from beginning to end• Build innovative and engaging social media programs• Analyze and report campaign metrics and results• Manage global website, campaign sites and social media channels

I manage the day-to-day global online properties including all social media channels.• Manage global website, campaign sites and social media channels• Analyze web traffic using Google Analytics, Social monitoring platforms• Generate marketing reports and analytics • Responsible for overseeing online marketing channels: email marketing, SEO, mobile, e-events, web etc.• Responsible for maintaining (upload, tag) digital marketing assetsInterfaces

• Develop strong interdepartmental relationships with PR, Media, and other internal teams to develop and disseminate content across applicable social media platforms• Create and maintain a social media content calendar to ensure consistent distribution of SST’s content across social media platforms.• Create and manage SST’s presence on relevant social media platforms for awareness and engagement while properly representing the brand.• Monitor, analyze, and respond to commentary to SST content on social media sites.• Identify and build a network of bloggers, thought leaders and influencers for syndication of SST content.• Provide weekly and monthly reporting on content’s performance against target results

I was responsible for day-to-day management of clients.Served in a lead role to develop, present and execute integrated brand strategy and brand positioning communications programs.Provided proactive high-level client counsel and creative recommendations on how to meet brand marketing goals through communications.Directed the development and provided strategic direction for various client and media materials: plans, presentations, reports, communications documents.Built, coordinated, and directed (team) implementation of third party communications programs; ensure best practices and quality of deliverables.Develop and edit high quality written materials, including media correspondence, bylines, and speaking abstracts.Developed relationships and coordinated correspondence with external audiences: third party organizations, media, etc.Built and maintained strong client relationships at the senior level and built/recruited strong agency account teams.

Decanting Israel is a marketing firm that specializes in wineries from Israel. We are going to change the way people see wineries from Israel. We are innovative and excited! We will be launching our website by the end of August 09.There are lots of great boutique wineries in Israel. We, at Decanting Israel, help these tiny wineries, making great wine, get noticed. Through our viral marketing techniques we get there message out in a way that has never been done. In a sense, we are bringing the wine maker to the public in a way that is beyond what has ever been done, allowing the smaller wineries to enjoy the same publicity based on their quality and not just their marketing budget.

Brand development, Strategic Consulting, including sales strategy development. Generated new development deals. Gave numerous Lectures on Wines and Spirts as well.

Reported to Senior Corporate V.P. of Sales & Merchandising.Responsible for Gross Profit of the Kosher Department.Areas of responsibility included: Department Sales .. Promotions .. Buying .. Merchandising .. Shrinkage .. Staffing & Scheduling.Food Buyer of all Kosher Foods.Analyzed consumer buying trends in each area to determine store buying requirements.Negotiated effectively on prices, terms, and conditions.Performed administrative duties, including the writing of reports.Supervised Section Managers (Meat, Deli, Fish), Butchers, Counter Clerks, and Floor Staff.Assisted in the management of the entire store, including problem-solving and customer relations.Ensured compliance with Federal/State/Local food regulations.Responsible for training all Managers in my Department.In two under-performing stores, significantly improved the Kosher Department as follows; World Class Store (By effective merchandising and promotions, increased sales significantly by 15%.)Awarded regular bonuses based on my low shrinkage numbers and high gross profit margin achieved in stores due to my knowledge of the business and strong merchandising skills.Excellent Performance Reviews by the Senior V.P. of Sales & Merchandising.