Mitch Van Loenen Email & Phone Number

Operational Marketing & Sales responsible for the DIY measuring tools category within Bosch Powertools.Main responsibilities and tasks• Develop a 3-year sales & marketing strategy, fitting within the head office strategy.• Managing the product portfolio and promotional activities. • Responsible for (local) implementing price positioning / pricing strategy.• Sales forecasting and product volume planning.• Creating and coordinating communication campaigns and point of sales solutions.• Managing and monitoring the marketing budget.• Identifying new business opportunities and markets to drive growth.• Analysing market trends, competition and customer behaviour.

Responsible for the B2C e-commerce channel (illy.com). Main responsibilities and tasks: • Develop and implement e-commerce strategies to optimize illy's online sales activities.• Create and execute webshop promotions.• Management and monitoring of the budget.• Managing the (online) product catalog, including adding new products. • Point of contact for multiple online agencies. • Setting up and managing online marketing campaigns for brand visibility and driving traffic. • Monitor website performance, analyze data and identify opportunities to improve conversion rates and user experience.• Collaborating with cross-functional teams to achieve the best possible UX. • Tracking trends in e-commerce to maintain competitive advantage and implement innovative solutions.• Report e-commerce performance, providing recommendations for improvements and growth opportunities.• Ensure compliance with regulatory requirements such as GDPR and consumer protection.

Main Responsibilities and tasks:- Develop and implement effective digital marketing strategies.- Manage online marketing campaigns and advertising budgets.- Perform search engine optimization (SEO) and search engine advertising (SEA) activities.- Create and manage engaging content for various digital channels.- Monitoring and analyzing online performance and reporting results.- Optimize website user experience and generate conversions.- Collaborate with cross-functional teams for an integrated approach.- Continue to monitor new trends and developments in the digital marketing landscape.- Constantly strive to improve and achieve measurable results.

In addition to my graduate research for the Braun brand, I supported the Brand Managers of the Kenwood, Braun and De'Longhi brands. For this, I've created (GWP and cashback) consumer promotionsand performed multiple operational marketing tasks.

As a member of the student council, I promoted the interests of fellow students and worked for student-friendly policies.

During this internship, I managed TWB's social channels. I monitored reactions and came up with new content. I also maintained the website and wrote texts for the intranet. I also conducted a behavioral scientific study into the behavioral intention of informal caregivers in the Netherlands.