Mitch Barnes Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

AcuityAds is a leading technology company that provides marketers a powerful and holistic solution for digital advertising across all ad formats and screens to amplify reach and Share of Attention® throughout the customer journey.Build and manage the self-serve team to be positioned for success and growth.Drove team revenue by influencing spend within our self-serve platforms.Project manage client onboarding and implementation process including product, channel and partner activation, campaign launches, and ad-hoc projects.Built team goal structure for compensation packages.Worked cross functionally to communicate relevant new products, features, and capabilities.

Toronto, Canada Area

Curate provides innovative data-driven solutions from branding to direct response. Our intuitive DSP includes robust 1st party data, beautifully designed, engaging creative, proven location-based targeting and exceptional performance capabilities, to maximize your media buys across all goals.Built and managed a team of sales and account managers. Lead team by coaching and mentoring at all stages of the sales and service processes.Drove new business and grew existing business with major agencies/brands.Worked with product, marketing and operations to optimize efforts relating to company-wide goals.Built all compensation plans for both sales and account managers.Developed narrative for a portfolio of products and took it market.Constantly evolved and iterated our go-to-market strategy.

Toronto, Canada Area

Group Sales LeaderJuice Mobile has been building technology for mobile advertising, since 2010. We captivate with our creative capabilities and deliver beyond expectation through our strategic expertise on data, targeting and measurement. We provide brand safety with real insights to help build brands.Grew and Managed a group of sellers and account managers.Hitting/exceeding quarterly team goals.Responsible for launching and selling our mobile self-serve DSP.Streamlining all sales and account management processes.Responsible for all US agency sales.Coached and mentored both sales and account teams.Worked collaboratively across all senior level groups to build new revenue channels.

Toronto, Canada Area

The Exchange Lab’s proprietary Meta-DSP–Proteus, unifies the top demand side platforms (DSPs), marketing technologies, media platforms and exchanges into a single touch-point, empowering direct advertisers with the highest level of efficiencies and analytics. Develop a robust new business pipeline including incremental opportunities for existing clients, as well as potential prospects and net new businessUnderstanding client needs and tailoring custom solutions through consultative sellingFocus on new advertiser growth for the business, using a consultative approach to selling programmatic solutions to CDN/US agencies & Work cross-functionally with client services and trading teams to cultivate accountsWorked direct with Marketer and solving for their marketing objectives.Cross collaborate amongst internal teams to develop/implement the best strategies for our clients.Manage the full sales cycle, including client insights and reporting.Nurture and educate clients on programmatic.

Responsible for developing new business and managing accounts for Valassis Canada. Valassis is a leader in intelligent media delivery, providing advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale.We provide marketing/media services spanning across digital, mobile, sampling distribution and GIS analytics to consumer packaged goods manufacturers, retailers, quick service restaurants, technology companies and other fortune 500 companies.

Canada

Managed digital promotions and sales group for Quotient inc in the Canadian market.Participated in High Level Executive meetings discussing new business initiatives and new digital products Communicated with purchasing teams in USA for major CPG accounts such as Nestle and Colgate.Successfully launched the first digital coupon company in Canada

Bas, Management

Bba, Marketing/International Business

Digital Marketing Certificate