After starting my career in the hospitality industry and serving in a variety of leadership roles, I recognized the power of leveraging the internet and digital marketing to drive growth in the late 1990s. This experience led me to launch E-Marketing Associates to help independent hotels and other small businesses compete with the big guys by helping increase revenue, profitability, customer leads, and brand recognition through digital marketing.Since our launch, we have helped hundreds of hotels and small businesses reach their growth goals through website design and development, SEO strategy, social media management, branding, reputation monitoring and response, and more.And, because of our unparalleled level of personalized service as true partners and advisors and by delivering results well beyond expectations, our clients stay with us for years and even decades.As an early technology adopter passionate about leveraging digital tools to simplify operations, I also developed a range of software tools to help small business owners and independent hotels manage their reputation, engage their audience, gain exposure, and attract potential customers to stay ahead of the competition and thrive online. Outside of my work with E-Marketing Associates, I am dedicated to advancing the hospitality industry by serving in a volunteer capacity as Vice President of Marketing for HSMAI Los Angeles. The Hospitality Sales and Marketing Association International (HSMAI) is the hospitality industry’s source of knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding.My areas of expertise include:Hospitality Industry | Independent Hotels | Lead Generation | Revenue Growth | Digital Marketing | Social Media Marketing | Marketing & Branding | Reputation Management | Digital Advertising | Advertising Spend ROI | SaaS / Software Development | Small Business Marketing