▪ Orchestrating comprehensive marketing strategies across multiple channels, ensuring alignment with business objectives while driving brand awareness and customer engagement.▪ Formulating and executing innovative content strategies that enhance audience interaction and visibility, contributing to sustained sales growth.▪ Crafting and refining engaging content for various platforms, including websites, blogs, and social media, while implementing SEO best practices to elevate organic search rankings and website traffic.▪ Cultivating and managing relationships with external agencies and freelancers, ensuring timely delivery of high-quality content and staying updated on industry trends to refine marketing strategies.▪ Evaluating content performance metrics and KPIs to inform data-driven enhancements, consistently improving the effectiveness of content marketing initiatives.▪ Leading a team of 5 marketing professionals, fostering a collaborative environment that encourages creativity and innovation in campaign development and execution.▪ Managing and optimizing advertising campaigns, including budget allocation and performance tracking, to maximize return on investment and achieve sales targets.▪ Conducting market, competition, pricing, and demand analysis to identify emerging trends and consumer preferences, enabling the development of targeted marketing strategies that resonate with the target audience.▪ Developed and implemented content strategies specifically tailored for social media platforms and e-commerce market bases.

▪ Nurtured long-term client relationships while providing detailed Management Information System (MIS) reporting on a daily, weekly, and monthly basis to ensure transparency.▪ Designed and executed pricing and growth strategies that resulted in sales growth across all e-commerce platforms.▪ Enhanced merchandising and promotional strategies, leading to increased sales and improved traction during peak events.▪ Conducted comprehensive keyword research and prepared analytical reports to drive strategic improvements, resulting in a month-on-month increase in brand performance.

▪ Led the "Mirta X Mipel" Phygital campaign, seamlessly integrating physical and digital marketing elements to enhance brand visibility and engagement.▪ Conducted extensive market research to develop customized marketing funnels tailored to target audience preferences and behaviors.▪ Leveraged various digital media channels to increase event attendance and strengthen the online presence of MIRTA, driving brand awareness and customer engagement.▪ Utilized data analytics to optimize campaign performance, ensuring the delivery of impactful results that align with business objectives.

▪ Collaborated with 6+ peers to manage and monitor real-time portfolios as a part of my professional experience Developed an Index consisting of south-based companies and subsequently,▪ Formulated option strategies for the company to achieve a weekly return of 3% and 1% of the ROI create a database of same for the company’s investing purposes▪ Researched and experimented on OPSTRA tools strategies such as Iron Condor, Bull Call spread, and Straddle-Strangle Positions with adjusted protection to achieve the desired ROI▪ Received a Letter of Recommendation from Mr. Balachandran Venkataraman, CFO & Chief Entrepreneurial Officer, Paterson Securities

▪ Worked on Building, Managing & Maintaining a real-time virtually simulated portfolio on the stock market of the BSE 500 Listed companies on an AI platform.▪ Engaged in an economy-wide, sector-specific and company-oriented research and analysis and conduct in-depth research and analysis of any two companies in any two sectors of the Indian economy that are listed in the stock market as a public company.▪ Training to do fundamental and technical analysis of a company.