- Develop and implement strategic sales plans to achieve company objectives and revenue targets.- Drive the identification and pursuit of new business opportunities, including government contracts and partnerships with defense contractors.- Build and maintain strong relationships with key stakeholders in the defense sector, including government agencies, military branches, and industry influencers.- Collaborate cross-functionally with other departments such as marketing, product development, and engineering to align sales efforts with overall company goals.- Stay abreast of industry trends, competitor activities, and market developments within the defence sector.- Represent the company at industry events, conferences, and trade shows to promote brand awareness and generate leads.