With over a decade of experience in digital marketing and integrated media strategy, I've established myself as a media expert in the APAC advertising landscape. My journey through top-tier agencies like EssenceMediaCom, Mediabrands, Publicis, and Ogilvy has equipped me with a comprehensive understanding of the digital ecosystem and its rapid evolution.Throughout my career, I've had the privilege of working with global brands across diverse industries, including FMCG, technology, finance, and energy. My expertise spans digital media planning, buying, and strategy, with a particular focus on driving business growth through innovative, data-driven approaches.In my most recent role as Associate Planning Director at MediaCom, I led centralized digital planning and buying for a portfolio of accounts across 16 APAC & EU markets. This experience honed my ability to develop scalable media solutions adaptable to multiple advertisers and markets, while consistently delivering exceptional results.My expertise extends beyond traditional digital marketing, encompassing areas such as:• Advanced data analytics and insights• E-commerce optimization (both D2C and marketplaces)• Programmatic advertising• Cross-channel attribution• Marketing automation and AI implementation• Client relationship management at C-suite levelMy work has garnered multiple campaign awards from WARC, Festival of Media Global & Asia, M&M Global, and Dragons of Asia, Emvies etc. I was also selected as one of only 30 students worldwide for the prestigious Young Media Academy at Cannes Lions School, France in 2018. Throughout my career, I've been passionate about fostering talent and driving team success. I've mentored numerous professionals, led cross-functional teams, and initiated knowledge-sharing programs that elevated planning capabilities across entire regions.My experience spans working with diverse clients, from global FMCG giants like P&G to tech innovators like Accenture, and from financial services leaders like HDFC Bank to energy powerhouses like ExxonMobil. This breadth of experience has given me a unique perspective on the challenges and opportunities facing businesses across sectors in the digital age.Now, via Everything Pitch, I'm channelling my expertise and passion into empowering digital agencies to thrive in an increasingly competitive landscape. By leveraging my deep understanding of the agency world and commitment to driving innovation, I'm dedicated to helping agencies transform their pitches, win more clients, and achieve outstanding results.