Mithila K. Email & Phone Number

Washington, Dc, Us

Livermore, California, United States

Directed and oversaw dealership product strategy, including planning and implementation of service documentation, website hubs, & marketing initiatives/MarCom. Administered new branding initiatives to enhance market visibility. Designed customer communications, including flyers, one-pagers, and informational documents. Spearheaded cross-functional teams of creative professionals, spanning graphic design, photography, and UI/UX design functions, for production of diverse media, marketing assets, and website projects. Designed and developed structures & wooden builds for various events. Aligned marketing strategies with company goals.● Built diagnostic guides to enhance customer satisfaction, leading to reduction in service team inquiries by 30%. ● Spearheaded creation of troubleshooting guide and fostered cross-functional collaboration between engineers, designers, and product team, leading to streamlined problem resolution for tractor users.● Orchestrated over 15 events at domestic and global scales and designed event layouts for all respective initiatives. ● Created and instituted cohesive company PowerPoint deck, serving pivotal role in shaping company’s brand image.● Integrated instructional videos and diagrams into technical service alerts, thereby enhancing user comprehension and streamlining technical service communications.● Deployed and oversaw in-house design for events, crafting inviting experiences to resonate with brand image.● Managed and directed graphic designers and photographers to create marketing creative, improving brand appearance

San Francisco Bay Area

Develop product designs and facilitate product development while focusing on user experience and sustainability. Collaborate on industry-supplied design briefs and challenges to create concepts for industry sponsors. Utilize logic to analyze and solve problems, empathized with users and environment, and created appropriate aesthetics in alignment with brand and design criteria. Prototype and produce designs with multiple manufacturing techniques.● Contributed creative solutions to all phases of the design and development cycle for industrial design projects.● Led 3D conceptualization and development of innovative product designs and accessories● Designed product graphics, patterns, color schemes, and finishes to appeal to diverse user groups and market segments.● Produced high-quality deliverables using industry-standard tools, 3D CAD, 3D rendering software, and Adobe Creative Suite● Designed products with a focus on manufacturability and ease of assembly, optimizing production efficiency (DFM, DFA)● Performed in-depth user research to inform design decisions and created test models to validate concepts.● Produced engineering drawings following drafting standards and GD&T to ensure precision and manufacturability● ROUYA, Eyewear: Crafted eyewear to relieve pressure and discomfort, particularly for individuals wearing religious headwear.● (RE)TINA, Healthcare: Designed and deployed telehealth care device concept for women to monitor reproductive health at home. Created texture sensing concepts in alignment with technological trends. ● Buddy, Furniture: Owned design and construction of adaptable shoe storage bench. Tailored product design for individuals with mobility limitations, further enhancing functionality for ease in putting on and taking off shoes with specialized aid.● EN-PACT, Soft Goods: Conceptualized and modeled eco-friendly sneakers utilizing recycled, surplus, and discarded materials while preserving aesthetics and maintaining brand

Seattle, Washington, United States

Seattle, Washington, United States

Initiated themed marketing campaigns across multiple categories. Led category page redesign initiatives and enhanced cross-functional team collaboration to catalyze product sales. Oversaw strategic alignment with project and programmatic goals while embedding operational excellence. Coordinated with diverse teams to facilitate project management and completion in visual merchandising. ● Drove 10% increase in category revenue by implementing cross-functional, multi-category themed marketing campaigns.● Spearheaded overhaul of category page to boost product sales.● Trained merchant team in omnichannel product assortment curation, focusing on SKU profitability and process optimization.

Seattle, Washington, United States

I work cross-functionally with the project management, marketing, supply chain and operations teams to grow my category and tier one vendor businesses.Key accomplishments to date:- have grown owned 3 vendors and businesses in the Health and Personal Care and 1 vendor in Brand Concierge product groups +30% YoY- Excel and VBA subject matter expert for the entire consumables category.- Developed, managed, and owned 3 dynamic vendor accounts (Net Revenue 2020 was $39.5MM; $34.7MM; $42.1MM) in the health and personal care (HPC) sector, in Amazon’s SAS program, and the Brand Concierge (BC) role- Successfully worked with widespread internal teams to implement competing priorities and projects, simultaneously- Wrote, developed, & carried out yearly business plans which highlighted business growth, promotional, and consumer traffic goals; plans were considered best in class for the HPC category - Highlighted dips & peaks in business metrics (product level, selection, inventory, growth) to facilitate improvement- Multiple deep dives on issues such as product quality, in bound delays, inventory constraints, fulfillment center organization, promotion delays; identified supply chain constraints and issues to execute resolution- Executed vendor product catalog transitions, while ensuring similar business performance post transition. This included ensuring consumer satisfaction and understanding for new product designs, flavors, and packs. - Organized and planned vendor participation in peak promotions such as Prime Day, Holiday Deals, and New Year deals, resulting in ~30% revenue growth YoY.

Raleigh-Durham, North Carolina Area

- Specialized in tutoring students with learning disabilities (ADHD, ADD, Dyslexia)- Created structured learning plans for interactive learning, using audio, visual, tactile teaching

Greater Philadelphia Area

- Spearheaded, designed, developed, and administrated an application to manage Cost of Goods Sold (COGS) for all URBN apparel products. Established the application as a System of Record for COGS with improved data quality. The application also replaced all manual spreadsheets, resulting in improved productivity and cost savings. - Developed a floor capacity model for URBN’s retail distribution center at Gap, PA to accommodate the projected capacity for employees and products over the next fiscal year. Helped reduce storage and transportation cost.

Raleigh-Durham, North Carolina Area

- Developing code in various languages, including PHP and Java- Doing preliminary work on an API project called "Epinephelus", which will serve as an interactive database for the college of engineering- Debugged code for project "Shewhart", a website that allows a user to view professional and academic profiles of professors in the NC State College of Engineering- Contributed to the user interface design of a resume form in the Shewhart website

Canton, Ohio Area

- Actively participated in a 3-day training program, tours of the manufacturing plants to understand Timken business, and learned about manufacturing process/automation, customers, competitors & product applications. - Developed a parameter-driven VBA program to generate graphs, pie charts. It allowed seniors engineers and managers to generate their KPI charts within minutes, thus resulting in productivity gain. - Consolidate customer metadata from 4 global Timken regions. Aggregate, cleanse 5,000+ data records to be fed into the centralized customer database. Used formulas, sort, search techniques in MS Excel to achieve the results.- Analyze, consolidate and aggregate the data from performance, usability, and destructive tests. Generate reports & graphs and summarize them into MS PowerPoint presentations, to be presented to large Timken customers

Bachelor'S Degree, Industrial Engineering

Master Of Arts - Ma, Industrial And Product Design