Growth Marketing
Current• Paid media across B2C and B2B verticals• CRM road maps and funnel analysis• Account-Based Marketing - prospecting, targeted advertising, sales pipeline creation.• Keyword strategy and buyer journey mapping• Integration across all marketing channels• eCommerce channel marketing and social selling• Web optimization, SEO/SEM, marketing database, and email marketing• Identify trends and audience insights to optimize paid/organic campaigns• Supervise the agency's marketing profile and online visibility• Plan A/B tests for conversion rate optimization• Collaborate with internal teams to create landing pages and optimize end-user experience• Pitch new business recs. to clients and supervise onboarding• Evaluate emerging technologies for improving internal agency processes• Additional Skills - Google Partner Suite, Hubspot, Pardot, Salesforce, Zoom Info, Mailchimp, WP, Shopify, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, SEM Rush, Agency Analytics, Demandbase, Terminus, Microsoft Ads, Power BI, Tableau and other visualization dashboards.