Decision Analytics Associate
Current๐๐๐๐จ๐ฎ๐ง๐ญ ๐๐๐ฌ๐๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ โ Reported end-to-end insights driven Account based marketing for SMC and ENT.โ Formulated new KPIs and metrics to measure effectiveness of paid media investment across the funnel.โ Produced 5+ Extensive Power BI reports for Engagement and Marketing KPIs reducing refresh time by 90%.โ Strategized and enabled automated live data pipeline snapshot and KPI status comparison over various timeframes using APD Synapse, seamless ingestion in Power BI, copilot supported data drill through,curated first ever Opportunity Boosters report for 400+ stakeholders, boosting efficiency by 90%.โ Implemented in-depth optimization through comparative Lookback (30-60-90days) windows and data- triggers, along with customizable PBI for 40% more efficient storyboarding.โ Developed End-to-End Customer journey PBI from varied data sources, reducing human efforts by 80%.โ Automated 6+ key reports, via Power BI optimization, resulting in an overall efficiency increase of 90%.โ Leveraged Power BI to automate key insights derivation and socialization with stakeholders.โ Supported the business with in-depth sales data insights using Heatmaps for MBR, seller hydration analysis,seller feedback survey analysis, seller already existing opportunity analysis.โ Restructured and designed the recommendation forecast model from scratch, achieving accuracy of 85%
