Decision Analytics Associate
Current𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐁𝐚𝐬𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠❖ Reported end-to-end insights driven Account based marketing for SMC and ENT.❖ Formulated new KPIs and metrics to measure effectiveness of paid media investment across the funnel.❖ Produced 5+ Extensive Power BI reports for Engagement and Marketing KPIs reducing refresh time by 90%.❖ Strategized and enabled automated live data.