𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐁𝐚𝐬𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠❖ Reported end-to-end insights driven Account based marketing for SMC and ENT.❖ Formulated new KPIs and metrics to measure effectiveness of paid media investment across the funnel.❖ Produced 5+ Extensive Power BI reports for Engagement and Marketing KPIs reducing refresh time by 90%.❖ Strategized and enabled automated live data pipeline snapshot and KPI status comparison over various timeframes using APD Synapse, seamless ingestion in Power BI, copilot supported data drill through,curated first ever Opportunity Boosters report for 400+ stakeholders, boosting efficiency by 90%.❖ Implemented in-depth optimization through comparative Lookback (30-60-90days) windows and data- triggers, along with customizable PBI for 40% more efficient storyboarding.❖ Developed End-to-End Customer journey PBI from varied data sources, reducing human efforts by 80%.❖ Automated 6+ key reports, via Power BI optimization, resulting in an overall efficiency increase of 90%.❖ Leveraged Power BI to automate key insights derivation and socialization with stakeholders.❖ Supported the business with in-depth sales data insights using Heatmaps for MBR, seller hydration analysis,seller feedback survey analysis, seller already existing opportunity analysis.❖ Restructured and designed the recommendation forecast model from scratch, achieving accuracy of 85%

❖ Gained practical experience CSS, Java and Data Structures and developed a "Customer FeedbackPortal" to collect and analyze user feedback for improving service quality.❖ Also, got trained in SQL, MySQL and Agile Methodologies.❖ Achieved a 90% score in screening tests across all courses, demonstrating strong technical proficiencyand problem-solving skills.

❖ Developed a real-time application for crop recommendations and disease detection, utilizing soil featuressuch as pH, moisture, nitrogen, and phosphorus levels.❖ Also, implemented an image-based disease detection where users upload photos, and the applicationprovides detailed disease history and preventive measures.❖ Tools/Tech Used: Jupyter Notebook, Image Processing, ML Algorithms, CSS, HTML, Java Scripts.