PROFILEMithun has received his Post Graduate Diploma in Product Design from National Institute of Design (NID)-India's premier design school. He has a previous degree in Architecture. He worked for many companies and also worked with US based individual inventor todevelop their respective patents. He also developed various self initiated projects to give an enrich experience touser in this digital world. His areas of interest are digital design, design psychology, need based design,renewable/ recycled design, product and brand development. Outside of work he likes biking, swimming and longsleep over the weekend.EXPERIENCEIDEA PRODUCT DESIGN, AHMEDABAD -- APRIL 2007- PRESENTIDEA product design is consultant to many companies and also help US based individual inventors to developtheir patents. Mithun is project lead for the Indian clients as well as US clients. This is very good platform for himwhere he worked with multidisciplinary product range.WHIRLPOOL, DELHI -- JUNE 2006-FEBRUARY 2007Whirlpool-india has very good presence in refrigeration units for middle class segment. The task was to redesignone of their highest selling product. The challenge was to reduce the cost and increase the aesthetic of thesame. After rigorous process the solution is very simple and yet effective. The new refrigerator product islaunched 2008.ABHIKALP DESIGN, -- OCTOBER 2005- NOVEMBER 2005Abhikalp Design studio based on Indore, has major clients are from an Automobile. The task was to design anddevelop the aesthetic part of the utility vehicles. Mithun has worked on the Ashok-Leyland brand identity project.CEPT, AHMEDABAD-VISITING FACULTYCenter for Environmental Planning and Technology provides a creative environment to students. He is takinglectures on System design, Furniture design.Specialties: adobe suite, Rhino, Keyshote, microsoft office, keynote