Mithun Balasubramanian Email & Phone Number

Santa Clara, California, Us

My key responsibilities include:- Developing and manage the outbound strategy for AMD AI software products, ensuring alignment with business priorities and target audiences.- Leading paid campaigns by collaborating with partner agencies, owning all aspects of media programs, including briefs, budgets, assets, and delivering significant ROI.- Tracking and analyze key metrics for outbound marketing efforts, ensuring continuous optimization and reporting to stakeholders.- Leading the AI developer engagement marketing plan through newsletters, webinars, and other campaigns, driving increased developer engagement and activation for the software product.- Collaborating with internal brand and creative teams to manage campaign development, ensuring consistency and effectiveness across channels.- Leading campaign development from strategy through execution, including but not limited to creative development of video, and working with media centers of excellence teams to deliver media strategy and execution.- Being the SME on audience persona, journey, and insights with the proven ability to shape plans based on data.

Santa Clara, California, Us

As a Co-op Intern at AMD, I actively contribute to the company's next-generation technology innovations. My key responsibilities include:- Developing compelling content for various marketing campaigns.- Driving creative direction for multiple campaign elements, including video content, blogs, webinars, digital assets, and event experiences.- Providing guidance to regional teams to enhance campaign reach and engagement.- Partnering closely with the Worldwide Marketing team, including Social, Web, PR, and creative departments, to ensure alignment of campaigns with brand ethos and legal guidelines.- Ensuring a consistent and cohesive messaging across all campaign elements.

Richardson, Tx, Us

- Created highly targeted and personalized email campaign journeys in Salesforce Marketing Cloud for allacademic programs, boosting open rates by 22%, click-through rates by 15%, and driving a 10% increase in program enrollments- Crafted comprehensive process documentation for the Alliance for Physician Leadership (APL) MBAprogram applicants, empowering them with step-by-step guidance that resulted in a 20% increase inapplication submissions and a 12% rise in program enrollment- Developed compelling and visually impactful presentation decks for EMBA programs to provide a seamless onboarding experience and improved program satisfaction for the Fall 2023 semester

Richardson, Tx, Us

As an Executive Education Department Student Assistant, I am responsible for:- Creating relevant and engaging social media content, including photography, graphics, and write-ups for Facebook, Twitter, Instagram, and LinkedIn - Working within the branding guidelines and posting policies set by UTD - Working with Departments on finding and incorporating the program’s stories into social media content - Maintaining an organized calendar of content with a productive rhythm of posting to include a monthly summary of all content posted - Contributing to special event planning, preparation, and setup - Attending and assisting with social media engagement during special events, including building content for social media - Assisting with the preparation and distribution of one-page flyers, brochures, and recruiting materials - Updating the website, including department news, testimonials, and other updates as needed while also working with the department on administrative tasks

Redwood City, California, Us

- Crafted a comprehensive Go-To-Market plan for a novel Data Science and Machine Learning solution,capitalizing on market trends to define product positioning, which boosted brand visibility by 32%- Orchestrated content strategies for VueModel, a cutting-edge AI tool designed for fashion eCommerce,resulting in a 270% increase in lead engagement and traffic through ongoing SEO initiatives

Redwood City, California, Us

- Owned the content creation and distribution strategies of VueModel, an A.I. tool for eCommerce fashion retail and increased lead flow and traffic to the distributed content with constant SEO optimization- Built new paid marketing campaign strategies, revamped existing campaigns for VueModel based on data from user behaviour analysis and brought in 3x more leads into the marketing funnel in a single quarter- Hosted product-led webinars across geographies for the product and established it as one of the most effective channels to upsell the product- Built sales enablement content such as sales decks, battle cards, objection handling guides, market forecast reports and conducted sales training sessions for VueModel that empowered the Sales and Customer Success teams to sell better- Worked closely with the Product Management team in understanding how customers interact with the product and used that data to iterate messaging and increase adoption. Defined and implemented the in-app product marketing strategy and contributed to the roadmap with knowledge of competition and market

Redwood City, California, Us

- Crafted a comprehensive Go-To-Market plan for a novel Data Science and Machine Learning solution,capitalizing on market trends to define product positioning, which boosted brand visibility by 32%- Orchestrated content strategies for VueModel, a cutting-edge AI tool designed for fashion eCommerce,resulting in a 270% increase in lead engagement and traffic through ongoing SEO initiatives

Redwood City, California, Us

- Engineered and iteratively refined paid marketing campaigns by leveraging user behavior analytics, tripling lead acquisition within a three-month period- Actively engaged with Product Management to obtain critical insights for effective marketing strategyalignment and execution

Chennai, Tamil Nadu, In

- Owned the complete Product Lifecycle Management (PLM) of two products - SellQuick and GoBill- From 96 to 691 month-on-month users, achieved a 7x increase in the product adoption rate of SellQuick for 6 consecutive months- Identified product gaps for SellQuick, analysed the competition and proposed 40+ feature requests with the backing of data and market research to increase the average product adoption rate by 18% after every update- Owned marketing initiatives for 6 events and achieved 3x ROI from all the events participated by leveraging influencer and survey data for event promotion- Owned the inception, development, pilot and launch phases of GOFRUGAL community - a public discussion forum

Chennai, Tamil Nadu, In

Sriperumbudur, Tamilnadu, In

- Managed the production and marketing of two yearly events for the Sri Venkateswara College of Engineering theatre initiative.- Led a 25-member team and enabled smooth execution of the event by creating a detailed road map with individual task owners and time estimation for each task.

- Worked on the electrical control unit of the elevator and in the quality section of the manufacturing industry.- Created a report and presented the key learnings to the senior managers.

Worked closely with the engineers and learnt to operate the Vertical Machining Centre (VMC) and the Computer Numerical Control machine (CNC) in the manufacturing of bearing housing. Also, worked with advanced inspection machinery to verify the quality.

Master'S Degree, Marketing

Bachelor Of Engineering, Electrical And Electronics Engineering