Mithun Gupta, Mba Email & Phone Number

Toronto, On, Ca

Client: Mazda Canada Inc.• Defined and executed a comprehensive annual CRM strategy to create awareness and improve consideration.• Built customer journey maps to understand the pain points and effectively communicate with customers.• Created a comprehensive strategic roadmap summarizing immediate actions, prioritizing activities, andidentifying dependencies using a Crawl, Walk, Run model.• Crafted segmentation and data capture strategies to define logic for personalization strategies based on the consumer purchase funnel.• Conceptualized conversion of all the email campaigns to templates thereby improving the deployment time by 20% and reducing costs by 15%.Client: Johnson & Johnson Innovative Medicine (U.S.)Immunology Medication: Tremfya and Stelara (competitors of Skyrizi, Cosentyx, Humira, Simponi, and Taltz). Indication: Plaque Psoriasis (PsO) and Psoriatic Arthritis (PsA)Oncology Medication: Darzalex/ Darzalex Faspro which is for Multiple Myeloma. Erleada which is for the treatment of non-metastatic castration-resistant prostate cancer (CRPC) and metastatic castration-sensitive prostate cancer (CSPC)• Developed patient empathy maps to understand behaviours, motivators, detractors, and decision-making biases through primary and secondary research.• Built and analyzed business ecosystems to identify connectivity gaps and enhance customer experience (CX).• Defined the value proposition for the Customer Experience (CX) program, illustrating its connection to brand purpose and its manifestation.• Developed presentations to effectively communicate findings and recommendations to both internal and external audiences.• Designed program architecture to determine 1:1 messaging/ touchpoints, data logic, and cadence to achieve business goals. • Developed segmentation and data capture strategies to ensure data hygiene, standardize data capture, and define logic for personalization strategies across various programs.

Canada

• Managed yearly CRM & Digital marketing budget.• Lead all the new car Digital and CRM campaigns planning, development and deployment.• Collaborated with multiple teams to brief agency, develop customer communication and media plan.• Discussed and provided feedback on campaign analysis and optimization to media agency.• Leveraged the learning from previous campaign and tactics to improve the acquisition and lead generation strategies.• Responsible for collecting, analyzing and reporting monthly pacing of all the live campaigns till executive level.• Developed Digital marketing strategy for launch and life cycle campaigns to drive sales and create awareness.• Increased the CTR (Click through Rate) and open rate of CRM email campaigns by 3% through revised communication strategy.

Canada

Devised a go to market strategy to improve Hotstar business. It included building awareness of the Hotstar platform in Canada, generating interest and desire while increasing touch points and growing the subscriber base.

India

ResponsibilitiesFormulated the new communication strategy of IGNIS for long term (4 years) brand sustenance. Also developed one year detailed execution plan within a budget of CAD 6 million. As per the brand plan, strategized the launch of a new Limited Edition variant and conceptualized the brand campaign to highlight the new communication strategy. Finally, determined the new pricing of IGNIS basis the long term vision of brand profitability and brand volumes taking inputs from competition product analysis & market growth scenario.AchievementsIncreased awareness of the brand from 2.3% to 5.36% between Aug’ 18 to May’ 19 through 5 consecutive and well planned brand campaigns. Awarded with "Director’s - Star of the Month" award in Dec’ 18 for outstanding brand campaign results.

India

ResponsibilitiesManaged the launch of new S-Cross, planned and implemented the annual activity calendar within a budget of CAD 5 million.a) Executed market research to formulate product positioning & communication strategy based on target group understanding & consumer insights.b) Finalized pricing of the new product to ensure the planned market share & brand profitability.c) Coordinated and planned the new car launch with around 10 different cross-functional teams (market research, digital media planning, print & TV media planning, training & development, production planning, engineering, new product planning, corporate communication & public relations, sales planning and quality assurance), across departments.d) Created initial product launch buzz by conceptualizing an on ground vehicle preview opportunity for Automobile Journalists.AchievementsAchieved 13% increase in Brand Awareness and 50% increase in Brand consideration thereby increasing showroom enquiries to the targeted levels.

India

ResponsibilitiesPlanned, developed and lead the implementation of experiential engagements with event organizers to increase equity of the brand. This included coordinated for activations involving properties like – The French Open, Wimbledon, The US Open, YouTube fan fest, IIFA (International Indian Film Academy) Awards, LAKME & Amazon India Fashion Weeks, Kidzania, Delhi & Mumbai marathons, BT Pro-am Golf Tournament, NEXA Journeys & NEXA Music Lounge.NEXA Journeys - Created a 7 episode digital series which focused on the inspirational journey of Pallavi Sharda, Natalie Di Luccio, Girish Karkera, Saransh Goila and Taras Taraporvala through Asian Highway 1.NEXA Music Lounge – A unique platform that creates music reversion of global records through renowned musicians. Reversions were created by artists like - Monika Dogra, Benny Dayal and Vishal Dadlani.NEXA Lifestyle – Aimed at creating lifestyle content meant for people with a strong & alluring personality.AchievementsNEXA Journeys has been awarded as the ‘Best Mini Series’ at the Indian Television Academy Awards 2017 and the ‘Best Integrated Program’ at Content Marketing Summit & Awards 2017.

India

Projects1. Standalone credit card campaign - Targeted customers with only a credit card of ICICI Bank for other products.2. Identified areas for Loan against gold campaign to improve business conversions.3. Increased the activation level of the sales team by knowledge development in requiredproducts.

India

Phase 3 : Marketing Executive (Feb 2015 - May 2015)Was responsible for 4 projects.1) Analysis of the customer shifting pattern across GLS, CFL, Tube light, and LED.2) Understand the customers brand preference and various influencing factors across lighting products.3) Correlate the de-growth of CFLs because of LED launch.4) Identify the scope of rechargeable fans across geographies.Phase 2 : Area Sales Manager (Sep 2014 - Jan 2015)Handled 43 distributors across 2 territories with a team of 7 people and was responsible for:1) Sales focus, by implementing sales and distribution planning.2) Implementation of product input plan.3) Implement efficient inventory planning and stock control.4) Ensure distributor’s business development.5) Training, developing and managing the team.6) Ensuring suitable ROI for every distributor.Achievements1) Appointed two new distributors thereby increasing the territory revenue by 5%2) Increased secondary outlet coverage by 4%Phase 1: Sales Officer (May 2014 - Aug 2014)Handled 14 distributors with a team of 2 people and was responsible for:1) Sales estimate for the month.2) Focusing secondary sales through team effort by retailing, wholesaling and range selling.3) Ensuring primary billing according to the targets.4) Executing proper application of rates, schemes, replacements.5) Providing feedback and competition details.6) Tracking and reporting weekly secondary sales figure of the team.7) Territory profiling to analyse, predict and cross check secondary and primary sales.Achievements1) Solved the existing distribution problems between the super stockist and sub stockist.2) Reduced infiltration from adjacent territories.3) Ensured proper secondary of old stocks lying with the distributor.

India

Responsibility - Worked as Sales and Business Development executive for the e-commerce start-up.1) Initiated a new revenue generating channel (B2B) for the company through travel agents.2) Proposed marketing strategies to increase customer base and develop customer loyalty.3) Prepared the first extensive brochure of the company to pitch to travel agents.4) Segmented the travel agents, and sorted out the most profitable ones for the company.

India

Description - Ascertained and examined various operational procedures at the assembly plant.Learning - Analysed the detailed paint process and steps involved in bike testing. Learned important operations of the engine assembly line.

Pgdm, Major - Marketing, Minor - Strategy, Operations, Analytics, 3.02/4.33

Activities and Societies: Toastmasters club Projects Market Research Project – studied the impact of various factors which motivate.

Bachelor Of Technology (B.Tech.), Automobile Engineering, 8.66/10

Activities and Societies: SRM SAE Collegiate club, SAC (Student Activity Centre) SRM University. Nominated as an ambassador by IIT.

Class Xii, Physics, Chemistry, Maths, 75%

Class X, 81.2%