Mithun Gupta, Mba Email & Phone Number

Toronto, ON, CA

• Client: Mazda Canada Inc.
• Defined and executed a comprehensive annual CRM strategy to create awareness and improve consideration.
• Built customer journey maps to understand the pain points and effectively communicate with customers.
• Created a comprehensive strategic roadmap summarizing immediate actions, prioritizing activities, andidentifying dependencies using a Crawl, Walk, Run model.
• Crafted segmentation and data capture strategies to define logic for personalization strategies based on the consumer purchase funnel.
• Conceptualized conversion of all the email campaigns to templates thereby improving the deployment time by 20% and reducing costs by 15%.Client: Johnson & Johnson Innovative Medicine (U.S.)Immunology Medication.

Canada

• Managed yearly CRM & Digital marketing budget.
• Lead all the new car Digital and CRM campaigns planning, development and deployment.
• Collaborated with multiple teams to brief agency, develop customer communication and media plan.
• Discussed and provided feedback on campaign analysis and optimization to media agency.
• Leveraged the learning from previous campaign and tactics to improve the acquisition and lead generation strategies.
• Responsible for collecting, analyzing and reporting monthly pacing of all the live campaigns till executive level.

Canada

Devised a go to market strategy to improve Hotstar business. It included building awareness of the Hotstar platform in Canada, generating interest and desire while increasing touch points and growing the subscriber base.

India

ResponsibilitiesFormulated the new communication strategy of IGNIS for long term (4 years) brand sustenance. Also developed one year detailed execution plan within a budget of CAD 6 million. As per the brand plan, strategized the launch of a new Limited Edition variant and conceptualized the brand campaign to highlight the new communication strategy..

India

ResponsibilitiesManaged the launch of new S-Cross, planned and implemented the annual activity calendar within a budget of CAD 5 million.a) Executed market research to formulate product positioning & communication strategy based on target group understanding & consumer insights.b) Finalized pricing of the new product to ensure the planned market share &.

India

ResponsibilitiesPlanned, developed and lead the implementation of experiential engagements with event organizers to increase equity of the brand. This included coordinated for activations involving properties like – The French Open, Wimbledon, The US Open, YouTube fan fest, IIFA (International Indian Film Academy) Awards, LAKME & Amazon India Fashion.

India

Projects1. Standalone credit card campaign - Targeted customers with only a credit card of ICICI Bank for other products.2. Identified areas for Loan against gold campaign to improve business conversions.3. Increased the activation level of the sales team by knowledge development in requiredproducts.

India

Phase 3: Marketing Executive (Feb 2015 - May 2015)Was responsible for 4 projects.1) Analysis of the customer shifting pattern across GLS, CFL, Tube light, and LED.2) Understand the customers brand preference and various influencing factors across lighting products.3) Correlate the de-growth of CFLs because of LED launch.4) Identify the scope of.

India

Responsibility - Worked as Sales and Business Development executive for the e-commerce start-up.1) Initiated a new revenue generating channel (B2B) for the company through travel agents.2) Proposed marketing strategies to increase customer base and develop customer loyalty.3) Prepared the first extensive brochure of the company to pitch to travel agents.4).

India

Description - Ascertained and examined various operational procedures at the assembly plant.Learning - Analysed the detailed paint process and steps involved in bike testing. Learned important operations of the engine assembly line.

Pgdm, Major - Marketing, Minor - Strategy, Operations, Analytics, 3.02/4.33

Activities and Societies: Toastmasters club Projects Market Research Project – studied the impact of various factors which motivate a.

Bachelor Of Technology (B.Tech.), Automobile Engineering, 8.66/10

Activities and Societies: SRM SAE Collegiate club, SAC (Student Activity Centre) SRM University. Nominated as an ambassador by IIT.

Class Xii, Physics, Chemistry, Maths, 75%

Class X, 81.2%