In 2020, amidst the pandemic, I founded a social media channel under my name - Miti Shah (handle name - @mitishah11)My content has a simple but powerful mission – it's all about empowering, educating, mentoring, and motivating college students and young adults. I dive into various topics, including internships, job opportunities, resume building, early career opportunities and essential life skills. But what makes it unique is that it's also my digital diary where I'm as authentic as possible. I love sharing snippets of my personal life as I talk about my experiences, learnings and research. In the past few years, I have successfully increased my audience base from 0 to close to 2,00,000 followers across different platforms (Instagram, LinkedIn, Pinterest, YouTube) and have also generated 10 Million + views & impressions through my content. In 2023, I received the "Favorite Skill Development Creator Of The Year Award" at Influencer 2K23, Mumbai's most prominent influencer event. Another highlight was my invitation to speak at Josh Talks in early 2023, where I discussed the importance of communication and English in college life.Along with this I have engaged in multiple partnerships and collaborations with incredible companies such as :• Google India • LinkedIn India• Hiranandani Developers • British Council • Leverage Edu• Unacademy • Coin Switch by Kuber • ConnectFor • Ditto Insurance And more!The best part about my journey has been collaborating with top influencers within my niche and developing an audience spanning across cities in India and multiple countries like USA, Canada, UAE, UK and so on.However, I strongly believe that this is just the start of my journey and I have multiple things to achieve & learn from.

After establishing myself as a content creator in the infotainment / education genre, I started my journey as a Student Mentor.In the past two years, I was lucky enough to guide and coach close to 500 + individuals on topics like :>> Interview Preparation>> Resume Building>> Content Creation / Social Media >> Internship / Job Search>> Side - Hustle Building >> Career SelectionAll of this has was done by taking workshops & 1:1 sessions. My mentees have successfully grabbed internships / jobs in companies like PwC, HDFC Bank, Barclays and more.

I started this stint as a freelance model and have now successfully converted it into a six figure business around my varied social media services. I specialise in content ideation, strategising & social media management (mainly Instagram & LinkedIn) for different product & service - oriented brands through organic growth. My services for the same include :✅ Content Ideation, Planning & Consultancy ✅ Social Media Management & Consultancy ✅ Instagram Coaching✅ Growth Strategising for Instagram ✅ Influencer Marketing✅ Graphic Designing ✅ Basic video editing for short - format videosI have worked with clients across cities in India 🇮🇳 (Mumbai, Guwahati, Bangalore, Chennai, Ahemdabad), UK 🇬🇧, USA 🇺🇸 & Canada 🇨🇦! Do drop in a message if you want to know more about how we can work together :)

After starting out as a content intern I was promoted to the position of a content strategist with additional responsibilities pertaining to the team. I have had the privilege of closely working with Masoom on multiple renowned brand events, fashion weeks, historic fashion events such as the Cannes Film Festival, Paris Fashion Week & more.

Being a part of the content team, my work involved content ideation, conception and execution for one of India’s biggest and now International Luxury Fashion Bloggers - Masoom Minawala Mehta.

As a full time intern, I worked towards creating and collating presentations, handling contract deliverables, creating purchase orders, researching and collating information and images for sponsor proposals, formulating multiple brand association decks and brainstorming ideas for on - ground collaborations.

SkilLAB is an educative organisation that assists young students to curate their own Social Impact Projects aimed towards the United Nations Developmental Goals (SDG’s) in a structured and mentored manner.My main responsibilities involved coordinating and planning social impact and leadership excursions, proof - reading student essays, organising schedules, designing infographics for social media, fostering collaborations between NGOs and helping mentor students.

Worked as a Social Media Marketing intern with VLCC. Learnt how to create engaging social media campaigns, design infographics / presentation decks, measure the performance of digital content.