Lead, Marketing Alliances
- Scaled up Zomato’s non-banking partnerships with partners from multiple industries like FMCG, OEMs, Telecoms, Fintech, Gaming, Medicine, EdTech, etc.- Created successful campaigns, both barter and monetized, to get 30K new users and 13% incremental orders for the platform in one month with zero monetary investment.- Built app inventory for monetisation, onboarded 50+ brands on an average CPC of 22.- Worked with agencies to drive coupon distribution and on-pack promotions with brands like Colgate, Maggie, Tetley, etc. thereby taking NU CAC to negative.