Mitja-Alexander Linss Email and Phone Number
Growth Marketer | Cross-Cultural Branding Strategist | Marketing Leader in Science and Tech | HubSpot Expert at
@
Karger Publishers
Mitja-Alexander Linss's Location
Greater Boston, United States, United States
Mitja-Alexander Linss's Contact Details
Mitja-Alexander Linss work email
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Mitja-Alexander Linss phone numbers
About Mitja-Alexander Linss
Versatile growth marketer with 20-year track record in technology marketing and emphasis on sustainable growth. SaaS specialist serving the broader life sciences and R&D community. Brand and team builder relentlessly focused on improving bottom-line performance and delivering results. Tech-savvy HubSpot expert with full-stack tech knowledge and rigorous attention to data and conversion. Passionate storyteller with editorial flair in German and English.Domain Expertise:Information Services, Knowledge Management, SaaS, Information & Cloud Security, Access Control & Identification, Manufacturing, Renewable Energy, Clean TechnologySpecialties: ✓ B2B / B2C Marketing Expertise✓ Brand Management / Corporate Positioning✓ Content Strategy / Copywriting✓ Pay-Per-Click (PPC) / Paid Social✓ SEO / SEM / Google Ads✓ Account-based Marketing (ABM)✓ Marketing Automation (Salesforce, Hubspot, Eloqua, Marketo)✓ Demand Generation Tactics / Lead Nurturing)✓ Channel / Partner Marketing✓ Market Analysis / Competitive Intelligence✓ Public Relations / Social Media✓ Event / Trade Show Management✓ International Marketing / Localization✓ Start-Up Consulting / New Venture Funding✓ Go-To-Market Strategies / Sales Support
Mitja-Alexander Linss's Current Company Details
Karger Publishers
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Growth Marketer | Cross-Cultural Branding Strategist | Marketing Leader in Science and Tech | HubSpot Expert
Mitja-Alexander Linss Work Experience Details
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Head Of MarketingKarger Publishers 2022 - PresentBasel, Basel-Stadt, ChLead and build global marketing for international publisher of scientific and medical information, and leader in medical media communications. Modernize and globalize marketing team, transform and grow business. Manage team of 20+ marketing professionals.
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Founder / Senior AdvisorGlobal Marketing Ventures 2015 - PresentGlobal Marketing Ventures provides a 360 degree approach to global marketing across different channels and geographies, effectively reaching your buyers wherever they are on the globe. Using contemporary digital marketing techniques, we ensure your message is delivered and amplified to the right audience.
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Sr. Director Of MarketingPronavigator 2021 - 2022Kitchener, Ontario, CaLead and build growth marketing for Sage by ProNavigator, the leading SaaS platform for AI-driven knowledge management in the insurance industry. -
Vice President MarketingResearch Solutions 2020 - 2021Henderson, Nevada, UsSenior marketing lead for Research Solutions (NASDAQ: RSSS), the #1 SaaS platform providing scientific document retrieval on-demand to life sciences companies, academic institutions, researchers and scientists. Led marketing operations via HubSpot marketing automation, marketing team of 12+, public relations, demand generation, and branding.- Achieved increase of 40% in annual recurring revenue year-over-year- Launched co-branded campaign with Springer Nature for SME biotechs- Spearheaded partnership with BIO, a leading organization for the biotech industry- Introduced innovative lead scoring model and lead nurturing workflows. -
Director Of MarketingResearch Solutions 2016 - 2020Henderson, Nevada, UsJumpstarted and built marketing team of 10 from scratch for NASDAQ-listed pioneer in scientific document retrieval on-demand. Leveraged HubSpot marketing automation for CRM, analytics, web properties, and campaigns. Published multiple websites, landing pages, 100+ press release, 7+ whitepapers, videos, and industry-leading blog. Introduced free B2C service and generated 4,000+ initial users.
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Executive Marketing ConsultantResearch Solutions 2015 - 2016Henderson, Nevada, UsSupported Chief Sales and Marketing Officer with the implementation of inbound marketing strategy. Devised and managed high-impact roadshow in Frankfurt and London.
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Senior Marketing ManagerCopyright Clearance Center 2012 - 2015Danvers, Ma, UsProvided strategic and tactical marketing leadership for international division of leading global rights broker and provider of copyright licensing solutions, including branding, PR, inbound marketing and demand generation. Supported new business for CCC's corporate copyright licenses and RightFind content analytics software platform. Hired, trained and managed small marketing team marketing. - Ran multilingual webinar and telemarketing program to drive demand generation- Generated global media coverage. Hired and trained PR firm- Collaborated with reputable analyst firm to produce and promote report.- Supported go-to-market strategy and initial research for expansion to Asia -
Co-Founder / PresidentCrossroads Renewables 2011 - 2015CrossRoads Renewables is connecting renewable energy markets worldwide™ by providing go-to-market and advisory services to emerging clean energy companies, cleantech developers, and investors. Focus areas are energy storage, solar PV, concentrating solar PV, on/offshore wind power, biomass, smart grid, and energy efficiency.- Co-hosted the 2013 Boston Cleantech Venture Day- Supported US launch of Sunplanter, a French start-up in solar building PV- Awarded semifinalist in the 2013 California Cleantech Open with the Sunplanter team
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Senior Marketing ManagerIhs Markit 2009 - 2011London, United Kingdom, GbManaged international marketing operations for Invention Machine, a leading PLM software provider now acquired by IHS Global Insight. Supported new business for Goldfire™, suite of PLM software in product ideation and patent search (now IHS Enterprise Knowledge). Responsible for strategic and tactical marketing communications, branding, localized product positioning, and recruitment of an inside sales team in the U.S and Europe. Reported directly to the CMO.- Drove customer marketing campaigns expanding sales in major accounts- Wrote and produced case studies, e-newsletters, blogs, customer videos, and podcasts- Built indirect SMB channel of 20+ resellers and partner marketing program across EMEA- Directed demand generation programs generating 60+ prospect meetings per quarter- Devised telemarketing campaigns delivering a 20% success rate in obtaining new sales leads -
Director Of MarketingGeneral Compression 2007 - 2008Led worldwide marketing operations and business development for $22M wind energy start-up firm engaged in developing a groundbreaking technology to store wind energy. Supported investor communications for $60M Series-B investment round and initial business for GC’s flagship product Dispatchable Wind.™ Managed annual budgets of $1M and marketing staff of three. Reported directly to CMO.- Led branding and positioning in collaboration with CMO- Produced a library of compelling marketing collateral- Spearheaded creation of interactive website and videos distributed via social media- Devised initial lead generation campaigns and established worldwide trade show program- Developed global PR programs leading to extensive global media coverage- Delivered 50+ new project opportunities with wind developers and utilities- Crafted and conducted major investor briefings
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International Marketing ManagerBrady Corporation 2005 - 2007Milwaukee, Wi, UsBuilt worldwide marketing operations and sales channels with focus on Europe and Latin America for $50M manufacturer of personal identification products – a subsidiary of the publicly held, $1 billion Brady Group. Developed strategic and tactical marketing plans and managed budget close to $1M, and staff of three including one team member in European office. Integrated newly acquired global Brady brand and $10M business unit into the product portfolio and led global branding efforts including sales strategy and product pricing.- Established effective communications and management structure for European subsidiary.- Devised and executed monthly email promotions generating a 10% increase in sales- Recruited 100 new resellers with sales of estimated $400,000 in 2006- Produced e-Commerce sales tools for network of 1,000 partners worldwide- Launched TEMPbadge ID badging product line in Europe with initial revenue of $500,000- Managed global exhibitions at trade shows in Paris, Miami, Las Vegas, and New York- Re-launched e-Commerce website generating sales of $600,000.- Directed PR campaigns and external PR firms in assigned territories -
Freelance Market AnalystIdc 2004 - 2005Needham, Massachusetts, UsManaged international consulting services and large-scale market intelligence projects focusing on client research in automobile and financial services sectors in U.S. and European markets.- Developed primary research including recruitment, screening and multilingual survey design.- Selected and managed overseas partner firm to assist with program preparation and support. - Conducted more than 50 phone-based and in-person interviews with C-level executives. -
AdvisorKerry Edwards Campaign 2004 Jun 2004 - Nov 2004Managed media relations for the Kerry-Edwards campaign in Europe and its overseas voter program. Spearheaded efforts to spread the campaign’s message among estimated four million American voters abroad.
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Marketing Coordinator, Germany, Austria And SwitzerlandRsa Security 2000 - 2004Burlington, Massachusetts, UsDevised and implemented marketing and communications campaigns across European countries for $1.5 billion, global market leader in authentication and encryption technology with operations in over 50 countries. Managed marketing budgets, PR, partner marketing, direct marketing, advertising, external and vendor relations.- Served as deputy spokesman for the region- In charge of media and analyst relations, and external PR agencies- Reported quarterly on marketing ROI, leads, and key performance indicators- Positioned RSA as thought leader in the identity and access management space- Developed integrated, cross media advertising campaigns leading to 15% sales increase- Led large-scale corporate presence on CeBIT exhibition for three consecutive years- Planned and implemented numerous RSA roadshows and conferences- Contributed to production of European RSA Conference in Amsterdam and in Paris- Directed RSA’s global, multi-tier channel marketing program (distributors, VAR’s, SI’s) -
Pr ConsultantFink & Fuchs Public Relations Ag 1995 - 2000Wiesbaden, Hessen, DeGained in-depth expertise in high technology communications with $10M, award-winning public relations agency, one of the leading German PR agencies and among the top 10 agencies in German-speaking Europe. -
Research FellowGerman Embassy In Paris 1995 - 1995Conducted business and policy research for the Embassy’s Department of Economics and Trade Development.
Mitja-Alexander Linss Skills
Strategy
Marketing Strategy
Go To Market Strategy
Start Ups
Business Development
E Commerce
Lead Generation
Public Relations
Market Research
Direct Marketing
Digital Marketing
B2b Marketing
Advertising
Market Analysis
Demand Generation
Seo
International Marketing
Business Strategy
Sem
Enterprise Software
Marketing Automation
Thought Leadership
Salesforce.com
Email Marketing
Sustainability Consulting
Cross Functional Team Leadership
Sales Management
Sales Operations
Trade Shows
Green Marketing
Corporate Communications
Global Branding
Corporate Positioning
Copywriting
Event Marketing
Trade Show Management
Multilingual
Vendor Management
Budgeting
Financial Planning
Forecasting
Start Up Consulting
Clean Energy
Renewable Energy
New Venture Development
Management Consulting
Data Security
Mitja-Alexander Linss Education Details
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Johannes Gutenberg University MainzPublic Law
Frequently Asked Questions about Mitja-Alexander Linss
What company does Mitja-Alexander Linss work for?
Mitja-Alexander Linss works for Karger Publishers
What is Mitja-Alexander Linss's role at the current company?
Mitja-Alexander Linss's current role is Growth Marketer | Cross-Cultural Branding Strategist | Marketing Leader in Science and Tech | HubSpot Expert.
What is Mitja-Alexander Linss's email address?
Mitja-Alexander Linss's email address is ml****@****esk.com
What is Mitja-Alexander Linss's direct phone number?
Mitja-Alexander Linss's direct phone number is +131047*****
What schools did Mitja-Alexander Linss attend?
Mitja-Alexander Linss attended Johannes Gutenberg University Mainz.
What skills is Mitja-Alexander Linss known for?
Mitja-Alexander Linss has skills like Strategy, Marketing Strategy, Go To Market Strategy, Start Ups, Business Development, E Commerce, Lead Generation, Public Relations, Market Research, Direct Marketing, Digital Marketing, B2b Marketing.
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