Ideas = Food @ De IcebreakerFood = Ideas @ PaapoochaFood and ideas – my secret sauce for everything delicious in life. It all started with learning the art of commercial creativity at Sheth C N College of Fine Arts, but the real fun kicked in when I hit the marketplace. From there, food became my muse, adding flavor to both my thinking and my journey.Designer by trade, Creative Head by evolution. First at Zero Gravity, then De Icebreaker, and now? Well, I’ve taken the leap into entrepreneurship, mixing creativity with a dash of innovation to whip up something fresh.De Icebreaker gave me all the juicy ingredients I needed to cook up Paapoocha, my latest creative dish. Collaborating with some of India’s most iconic brands has only confirmed my belief that Food = Ideas, and the recipe just keeps getting tastier.