• Develop Sales and Marketing Plans and Budgets for the fiscal years.• Assist with Developing Strategic and Operation Plans for the company.• Manage the implementation of the Marketing strategy- including campaigns, events, digital marketing• Work on appointed committees of the company (Growth & Profitability).• Represent the company in selected trade association and corporate functions.• Ensure that department staff perform their duties in accordance with company policies and procedures.• Co-ordinate market research and identify new developments within the industry that impact on our sales operations and to improve our products and service• Build effective relationships with Media houses and Alliance partners• Ensure proper service to clients in conjunction with the Managers and Supervisors.• Recruitment of Creative and Administrative staff• Motivate, Develop and Train Staff and Agents.• Keep the Chief Commercial Manager informed about all aspects of the operation and current trends in the market• Keep the Executive Management Team informed about all aspects of the operation and current trends in the market.• Conduct presentations to Alliance partners, Customers, Agents and Associations• Develop and implement business development strategies for the acquisition of new business.• Manage the company’s Social Media presence and strategy• Manager the Company’s loyalty and card management system• Work closely with company’s Sales Teams: Direct Business, Broker and Agency, enabling them to meet their commercial objectives • Oversee creation and delivery of advertisements, and other marketing materials, lead and align all areas of content generation and production across all media platforms.• Gather and analyze customer insight and improve brand perceptions in support of the company and growth of market share within specific market segments