• Sales Strategy Development: Effectively lead a sales team , spearheading the development and implementation of sales strategies to drive revenue growth and market penetration for Bijak, building a Fresh F&V Domestic B2B Supply Business from ARR $10Mn to ARR $24Mn across India, while optimizing CM1, CM2 & CM3.• Market Analysis: Conducted comprehensive market research and analysis across general trade, modern trade, and quick commerce accounts across India for both branded (JUST Fresh) & unbranded B2B Fruits & Vegetables product line, identifying opportunities for expansion and competitive positioning.• Kickstarted exports for F&V trade with JUST branding, to South East Asia & Middle East gaining ARR $15Mn•Brand Campaigns: Executed brand strategy, digital, and offline campaigns with a budget of $3Mn, enhancing brand visibility and market presence.•Performance Tracking: Established metrics and KPIs to track sales performance and evaluate the effectiveness of sales strategies.•Alliances, CLM & Coupons: Increased customer retention and lowered acquisition cost of new leads by 30%.

•Business Development: Identified and capitalized on new business prospects within key accounts, negotiating contracts and agreements to forge lucrative partnerships.•Omni-Channel Distribution: Created GTM strategy for e-commerce & instant delivery platforms.•Product Launch & Strategic Account Management: Successfully launched B2B Fruits & Vegetables brand JUST Fresh, achieving an ARR of $6Mn through strategic positioning and market penetration within modern trade chains, quick commerce accounts, and HORECA accounts across pan-India, while optimizing CM1, CM2 & CM3.•Team Leadership: Managed a sales team of 50+ professionals, providing guidance and support to ensure the successful execution of account management strategies and objectives.

•Brand Launch & Market Penetration: Successfully launched the brand in its entirety in Eastern India, overseeing the onboarding of the entire distribution network in 13 states and achieving ARR of $2Mn through strategic positioning and market penetration efforts, while net profitability.•Sales Strategy Formulation: Developed and executed comprehensive sales strategies to drive revenue growth and market penetration for the healthy superfood snacking category in Eastern India, encompassing modern trade, general trade, and ecommerce channels.•Team Leadership: Drove a sales team of 30+ professionals, providing leadership, guidance, and support to ensure the successful execution of sales strategies and objectives

• Business Development: Developed and executed sales strategies for a diverse portfolio of healthy fresh condiments and snacks across Eastern India, achieving ARR of $2Mn.• Team Management: Leading 30+ high-performing state-wise sales teams, formulated sales strategies, and established strong relationships with key customers and distribution partners.• Distribution Management: Orchestrated the onboarding of the entire distribution network and management of state-wise distribution hubs.• Retail Onboarding: Negotiated and executed deals with modern trade partners, launching and closing business in all 13 states.•Reconciliation: Reduced collection reconciliation cycle from 45+days to 7 days via Tech & new structured processes.

• Buyer Ecosystem: Utilized diverse strategies including data scraping, database procurement, and field sales to generate leads for Kolkata, North 24 Parganas, and Siliguri locations, resulting in an ARR of $0.75 million.• Team Leadership: Provided guidance and leadership to a team of 15 professionals, ensuring successful execution of sales strategies and objectives.•Customer Thinking: Customer relation management – interaction, taking feedback, reverting on complaints and grievances. Deep understanding of how customers think and manage it.•Culture & Mentorship: Worked on cultural building, long term vision alignment, training, inter-team communication & collaboration to improve organization efficiency.

• Brand Management: Oversaw brand management for Jack&Jones, Veromoda, Only, and Selected, implementing strategies to drive sales across MBOs, EBOs, and SIS formats. Driving ARR of $75Mn.• Legal Compliance: Managed legal issues related to licensing and approvals from various government departments, ensuring compliance while successfully opening 3 EBOs & 6 SIS.• Regional Expansion: Successfully expanded the brand presence in 6 cities in Eastern India, driving market penetration and increasing brand awareness and sales.

• Operations Management: Directed warehousing and replenishment operations for all T.K. Maxx stores in Aberdeen, ensuring seamless logistics and inventory management.• Team Leadership: Headed a team of 30 operations professionals, providing guidance and support to optimize efficiency and productivity.• Coordination: Facilitated effective coordination between stores and fulfilment centers to streamline operations and meet customer demands efficiently.