I am an MBA (Marketing) with a sectoral specialization in Biotechnology. With 8+ years of experience across technology, pharma, life sciences & healthcare sectors in digital marketing and communications roles, I have had the opportunity to cater to different audience sets - B2B, B2C and various kinds of influencer audiences. I have been fortunate enough to have an immersive journey in conceptualizing and executing varied integrated/multi-channel marketing and communications campaigns. Along the way, I have picked up a few prestigious awards from Rx club, Remmy, Infosys and a huge amount of trust bestowed by clients, mentors and proteges. I had been on a maternity break since September 2017, which got prolonged due to Covid-induced circumstances. I would like to pursue the next innings of my career in a marketing/communications role that encapsulates both strategy and execution. I have been in cross-functional leadership roles from a very nascent stage of my career and have earned the support from teammates through sheer humility, subject matter expertise and shared passion. My core competencies include: Go to Market Strategy, Communications Planning, Content Architecture, Storytelling, Integrated Campaign development, Operations Management, Organic and Paid Media Campaigns, Social Media Management, Performance analytics. Tools and Platforms knowledge: MS Office Suite, Google Analytics, Hubspot, Marketo, Brandwatch, AWS Consoles, Hootsuite, Radian 6, Asana, Canva, Wordpress, Salesforce Essentials, Photoshop